HighLevel

Shaun Clark, Varun Vairavan and Robin Alex founded HighLevel in 2018. The company says the founders saw agencies having to combine separate tools for customer relationships, automation, messaging and client management, and set out to bring those tasks together.⁠[1]

HighLevel launched publicly in 2019. Its company-reported historical customer count exceeded 1,000 in 2019 and 5,000 in 2020.⁠[2]

On November 4, 2021, HighLevel announced that a group led by PeakEquity Partners had invested more than $60 million for a minority stake. The company said the funding would help expand its team and accelerate product development.⁠[3]

On April 11, 2024, General AtlanticGeneral AtlanticGeneral Atlantic is a global investment firm founded in 1980 that grew out of Chuck Feeney’s family investment business. Growth equity is at its core, and through GA Credit, BeyondNetZero and Actis it also invests in credit, the energy transition and infrastructure. As of June 30, 2026, its assets under management across all strategies were about $130 billion.Open the full entry announced a minority growth investment in HighLevel. The company said the three co-founders would continue in their leadership roles. It did not disclose the investment amount; the company said the partnership would support product and AI investment.⁠[4]

In October 2024, HighLevel’s three founders introduced features including AI Employee and GoKollab at its annual Summit.⁠[5][6][7]

As of October 2026, HighLevel offers pay-per-use options and AI Employee Growth and Unlimited plans. Different products may be billed by responses, minutes, text or other units, and unlimited plans can be subject to fair-use limits. Product and account settings determine actual prices and coverage.⁠[8]

HighLevel is a software platform for sales and marketing operations. Its customers include agencies, entrepreneurs and small businesses, and its tools cover customer relationship management, website building, automated marketing, reputation management and social marketing. An agency can be a direct customer while offering configured services to its own business clients.⁠[9]

HighLevel distinguishes agency-level permissions from client sub-account permissions. Agency functions include managing sub-accounts, billing and branding, while sub-accounts can manage contacts, workflows, calendars, conversations and websites. Actual access depends on roles and the applicable plan.⁠[10]

SaaS Mode allows agencies to rebrand software built on HighLevel and offer it to clients through separate accounts. An agency may also configure the service and manage the customer relationship, while remaining responsible for understanding account permissions and billing.⁠[11]

For domain purchases, eligible agencies can rebill clients and set a markup. The feature requires a plan that supports SaaS Mode and a connected Stripe account. The client pays the agency, while the agency pays HighLevel under its own arrangements.⁠[12]

Workflow AI helps users create and refine automated workflows. Users can describe a desired workflow and configure suggested triggers and actions. The feature can be subject to daily or fair-use limits.⁠[13]

HighLevel offers Starter, Unlimited, Agency Pro and custom enterprise plans. They differ in sub-account limits, rebilling, API access and SaaS Mode. Subscription prices, included features and usage charges can change.⁠[9]

HighLevel: Official website: https://www.gohighlevel.com/ (opens in a new window).⁠[2]

HighLevel LLC is a subsidiary of GoHighLevel Inc.⁠[2]

HighLevel: X: https://x.com/gohighlevel (opens in a new window).⁠[14]

HighLevel: LinkedInLinkedInLinkedIn is a social networking platform for professionals. It was founded in 2002 by Reid Hoffman and others, launched in 2003, and listed on the New York Stock Exchange in 2011; after Microsoft acquired it for approximately $26.2 billion in 2016, it became a wholly owned Microsoft subsidiary. Its revenue comes from membership subscriptions, advertising, and recruitment solutions.Open the full entry: https://www.linkedin.com/company/highlevel/ (opens in a new window).⁠[15]

HighLevel: YouTubeYouTubeYouTube is Google’s video-sharing and creator platform, founded in 2005 by Steve Chen, Chad Hurley, and Jawed Karim and acquired by Google in 2006. Built around video uploading, viewing, and creator earnings, the platform has developed Shorts, YouTube Music, Premium, YouTube TV, and products for children, and is headquartered in San Bruno, California, United States.Open the full entry: https://www.youtube.com/@gohighlevel (opens in a new window).⁠[16]