Varun Vairavan

Varun Vairavan is a software entrepreneur who co-founded HighLevel HighLevelHighLevel is a sales and marketing software platform for marketing agencies, entrepreneurs and small businesses. It combines customer relationship management, website building, automation and communications, and allows agencies to offer software to clients under their own brands. Shaun Clark, Varun Vairavan and Robin Alex founded the business in 2018.Open the full entry in 2018 with Shaun Clark Shaun ClarkShaun Clark is a software entrepreneur and co-founder of HighLevel. He previously helped build a telephone answering service and founded InvoiceSherpa, an accounts-receivable automation business. In 2018, he co-founded HighLevel with Varun Vairavan and Robin Alex to provide customer management and marketing automation tools for agencies and small businesses.Open the full entry and Robin Alex Robin AlexRobin Alex is an entrepreneur in software and marketing and a co-founder of HighLevel. Before HighLevel, he ran the marketing agency Innovate Fast. In 2018, he co-founded HighLevel with Shaun Clark and Varun Vairavan, providing customer management and automation tools for marketing agencies.Open the full entry. Public interviews and podcast materials describe him as a technology leader who has discussed automation tools for marketing agencies and artificial intelligence products.

Contents10 sections

Key facts

Early Career

The description of a 2025 Travis Makes Money episode says Vairavan worked at Plivo and Adaptavant Technology Solutions before co-founding HighLevel. It does not give complete dates or specific job titles, so it does not establish the order or length of those roles.⁠[1]

Working with His Co-founders

In a 2026 interview, co-founder Robin Alex recalled that Vairavan and Shaun Clark knew each other from earlier work and later helped create HighLevel together. Alex’s account supplies context for the partnership, although his estimate of the earlier period should not be treated as a precise date.⁠[2]

2018Co-founding HighLevel

HighLevel identifies Vairavan, Clark and Alex as the founders of the business in 2018. Its software supports marketing agencies and the businesses they serve with customer relationship management, communications and automation.⁠[3]

Technology and Product Work

A 2025 Travis Makes Money episode description identifies Vairavan as HighLevel co-founder and chief technology officer and describes his background in software engineering and product development. The description reflects the time it was published and does not alone establish that his title has remained unchanged.⁠[1]

2024Interview on Artificial Intelligence

In 2024, GHL Central published an interview article with Vairavan about artificial intelligence in marketing agencies and software workflows. Its discussion of AI tools and customer-service applications reflects the interviewee’s and author’s views, rather than independently verified results.⁠[4]

2026AI Studio

In April 2026, HighLevel announced that AI Studio was available within HighLevel Labs and described a feature for creating digital products from written instructions. The company quoted Vairavan on its ambition to reduce barriers to building; both the feature description and the stated ambition come from the company.⁠[5]

Agencies and Local Pricing

Reporting from a Manila event, Tech Watch PH quoted Vairavan describing a model in which partners resell much of HighLevel’s software and can set prices for their own customers according to local conditions. His account describes the channel model; individual plans and regional terms require separate verification.⁠[6]

Other Affiliations and Public Events

Konnectify lists Vairavan in a combined roster of investors and advisors and describes him as HighLevel co-founder and chief technology officer. The page does not specify which of those two relationships applies to him.⁠[7]

Conference Profile and Related Website

A past-speaker profile for Web Summit Qatar lists Vairavan as a HighLevel co-founder. HighLevel’s official website is https://www.gohighlevel.com/ (opens in a new window). The conference listing records his identity at the time of that event.⁠[8]