ABAB Pedia

Shaun Clark

Shaun Clark is a software entrepreneur and co-founder of HighLevelHighLevelHighLevel is a sales and marketing software platform for marketing agencies, entrepreneurs and small businesses. It combines customer relationship management, website building, automation and communications, and allows agencies to offer software to clients under their own brands. Shaun Clark, Varun Vairavan and Robin Alex founded the business in 2018.Open the full entry. He previously helped build a telephone answering service and founded InvoiceSherpa, an accounts-receivable automation business. In 2018, he co-founded HighLevel with Varun VairavanVarun VairavanVarun Vairavan is a software entrepreneur who co-founded HighLevel in 2018 with Shaun Clark and Robin Alex. Public interviews and podcast materials describe him as a technology leader who has discussed automation tools for marketing agencies and artificial intelligence products.Open the full entry and Robin AlexRobin AlexRobin Alex is an entrepreneur in software and marketing and a co-founder of HighLevel. Before HighLevel, he ran the marketing agency Innovate Fast. In 2018, he co-founded HighLevel with Shaun Clark and Varun Vairavan, providing customer management and automation tools for marketing agencies.Open the full entry to provide customer management and marketing automation tools for agencies and small businesses.

Contents15 sections
Key facts

Early Work

Clark said in a Biz Ninja interview that he experimented with website and server services while in high school. He later built a telephone answering service with a partner, handling calls for small businesses. He described the work as lasting about 12 years and helping him understand small-business needs.⁠[1]

Education

An Inspired Insider biography says Clark studied computer science at Oregon State University and participated in Stanford UniversityStanford UniversityStanford University is a research university in California founded by Leland and Jane Stanford in 1885 and opened in 1891.Open the full entry’s innovation and entrepreneurship program. It does not establish a degree or specific attendance dates.⁠[2]

Telephone Answering Business

In a Mixergy interview, Clark recalled helping build an answering service after leaving college and using online marketing to expand it. He also discussed disagreements in the partnership and his experience as a minority shareholder; these are his own accounts of the earlier venture.⁠[3]

InvoiceSherpa and Accounts Receivable

Clark founded InvoiceSherpa, software that helped small businesses automate accounts-receivable follow-up. In a 2018 interview, he said he built the business from home to about 1,000 customers before deciding to sell it.⁠[4]

From Invoicing to Marketing

In an interview with Success Inspired, Clark said he asked customers of his earlier software business what else they needed and repeatedly heard that they wanted more customers. He and a technical partner began developing a product to help businesses follow up with leads, initially selling directly to businesses.⁠[5]

Co-founding HighLevel

HighLevel identifies Clark, Varun Vairavan and Robin Alex as the founders of the business in 2018.⁠[6]

From Direct Customers to Agencies

Clark said some early small-business prospects saw value in the software but lacked time to implement it. The team came to see agencies serving those businesses as a route to delivery: agencies could help with implementation while the platform supported customer relationships, communications and automation.⁠[7]

Early Product and Customers

In a 2018 interview, Clark said HighLevel had launched about six months earlier and was serving 10 agencies. He described software that followed up with leads through email, text and telephone; those figures describe the interview period only.⁠[4]

Working with Co-founders

In an interview, Clark described his long professional connection with Vairavan and Robin Alex’s path from running a marketing agency to helping build HighLevel. He described both co-founders’ experience and skills as important to the venture.⁠[2]

Outside Investment

In November 2021, HighLevel announced that a group led by PeakEquity Partners had invested more than $60 million for a minority stake. The announcement named Clark, Vairavan and Alex as co-founders and said representatives of the investor would join the board.⁠[8]

General Atlantic Investment

Growth Ranking

Deloitte’s 2024 Technology Fast 500 ranking listed HighLevel at number 103 and named Shaun Clark as chief executive in that row. The ranking and title are historical and do not by themselves establish the company’s current size or his current position.⁠[10]

Product and Customer Feedback

In an interview, Clark emphasized listening to customer feedback and learning from actual use before a product is perfect. He also discussed the role of the customer community in product improvements.⁠[1]

Related Organizations, Websites, and Public Accounts

HighLevel: Official website: https://www.gohighlevel.com/ (opens in a new window). The company identifies Shaun Clark as a co-founder.⁠[11]

Sources

  1. Shaun Clark, Founder of HighLevel: Lessons from High Level’s Journey (opens in a new window)
  2. The SaaSpreneur Model Explained With Shaun Clark (opens in a new window)
  3. Standing out in marketing automation (opens in a new window)
  4. HighLevel 2018: 10 Agencies at $300/Month, 0% Churn | Shaun Clark (opens in a new window)
  5. Go High Level with Shaun Clark (opens in a new window)
  6. Life at HighLevel: Culture, Teamwork & Innovation (opens in a new window)
  7. Shaun Clark (opens in a new window)
  8. HighLevel Secures Over $60M Investment; Doubles Down as the Market Leading Agency Focused Sales and Marketing Platform (opens in a new window)
  9. General Atlantic has invested in HighLevel and joined as a strategic investor (opens in a new window)
  10. 2024 Technology Fast 500™ Rankings (opens in a new window)
  11. Meet HighLevel | The platform Powering Businesses (opens in a new window)