Anthony Zaccaria

Anthony Zaccaria worked in artist management for Loon Lake and Fractures. By 2015, he was a director of Bolster Music, which handled marketing assignments for record labels.⁠[1]

Anthony, his brother Alex ZaccariaAlex ZaccariaAlex Zaccaria is the co-founder and CEO of Linktree, a co-founder of Bolster and a venture partner at Side Stage Ventures.Open the full entry and Nick HumphreysNick HumphreysNick Humphreys is a designer, technology entrepreneur and co-founder and chief creative officer of Linktree. He previously served as creative director of music-marketing agency Bolster.Open the full entry developed LinktreeLinktreeLinktree is a link-in-bio platform that brings together content, websites, social accounts and commercial destinations. It provides creators, brands and businesses with sharing, audience-management, analytics and monetization tools.Open the full entry for music clients promoting songs, performances and merchandise. A page collecting multiple destinations addressed the limitation of a single social-profile link. They introduced the product to clients in 2016.⁠[2]

BIGSOUND’s 2017 speaker archive lists Anthony as a representative of Bolster Group, documenting his involvement in the music-industry conference.⁠[3]

Bolster and Laneway Festival launched LNWY.CO, using long-form profiles, videos and playlists to maintain a year-round connection with music audiences.⁠[4]

Anthony was a co-founder of the publication.⁠[5]

At Splendour in the Grass, Anthony and Alex met backstage with Jaddan Comerford of UNIFIED Music, who had begun experimenting with angel investment. Bolster handled digital advertising for the festival, while Linktree was still a growing side project. The meeting formed part of the relationships that later developed into Side Stage Ventures.⁠[6]

Indie-Con Australia listed Anthony among its speakers. He then co-directed Bolster Group, whose work covered digital strategy, creative services and products for music, events and entertainment. Its clients included Splendour in the Grass, Laneway Festival, Falls Festival, Future Classic and YouTubeYouTubeYouTube is Google’s video-sharing and creator platform, founded in 2005 by Steve Chen, Chad Hurley, and Jawed Karim and acquired by Google in 2006. Built around video uploading, viewing, and creator earnings, the platform has developed Shorts, YouTube Music, Premium, YouTube TV, and products for children, and is headquartered in San Bruno, California, United States.Open the full entry.⁠[7]

Alongside Linktree, Bolster’s product work included Buzz, a social-listening application for events. The agency also developed a content division to serve content-led campaigns.⁠[7]

Anthony, Alex, Emily Casey, Jaddan Comerford and others launched the Side Stage Ventures investment syndicate.⁠[8]

Anthony identified the burden of fragmented platforms as a central problem for Linktree. He advised creators to coordinate fonts and colors, use one destination across their social profiles, and emphasize five or six important links.⁠[2]

As Linktree’s chief commercial officer, Anthony discussed commercial uses on Add To Cart: collecting support or paid requests through PayPalPayPalPayPal Holdings, Inc. (Nasdaq: PYPL) is an American digital payments company that operates payment brands including PayPal, Venmo, Braintree, and Xoom, providing online and in-store payments, money transfers, and consumer credit to consumers and merchants worldwide.Open the full entry and Square, and displaying stores or collections through Shopify and Spring. He emphasized that brands also needed content to build customer relationships, beyond using a page as a sales destination.⁠[9]

On How I Work, he discussed dividing his attention between a global company and parenting. He avoided checking his phone while spending early mornings with his children and used noise-canceling headphones when concentrating on email or strategy. His approach emphasized distinct periods of attention for different responsibilities.⁠[10]

In a signed article, Anthony discussed revenue sources for creators and small businesses amid inflation. He reported that Linktree averaged 19.7 million monthly clicks on monetization links during 2022, reaching 21.2 million in October. These figures came from the company’s own data.⁠[11]

He described product sales, paid requests, tips and subscriptions as complementary revenue sources, emphasizing lasting audience relationships. Newsletter, course and podcast tools illustrated how creators could organize content and paid services across several channels.⁠[11]

In a Women Love Tech Q&A, Anthony explained the design priorities of Linktree’s mobile application. Users could add and manage links, customize their pages and view analytics on a phone, reducing administrative work. He connected these decisions to the large share of users already signing up and logging in on mobile devices.⁠[12]

He described the rebrand with COLLINS as a more flexible visual identity with readability across languages.⁠[12]

Anthony took part in Founders Forum Asia in Singapore, joining Andreas Ehn of Approach and Angela Huang of EE Capital to discuss preparation for liquidity events.⁠[13]

Ramona Books advertised for experienced booksellers and retail assistants for a new shop in Westgarth Village, Northcote, Melbourne, announcing plans to open that December.⁠[14]

Anthony and Katie Smith took over the site of Neighbourhood Books when it was set to close and operated Ramona Books there. They commissioned Chiara Hunwick’s Hunney Studio to create a space for lingering, conversation and discovering books.⁠[15]

The two-stage project combined an initial transformation with redesign, restoring floor tiles and using face-out books and gathering space for browsing, book clubs and author events.⁠[15]

Interviewed by Nick Pearce at Ramona Books for None of Your Business, Anthony reflected on changes to his day-to-day role at Linktree, the accompanying shift in identity, and the different challenges of opening a local bookshop with his wife.⁠[16]

BIGSOUND scheduled a conversation with Anthony and Comes With Fries founder Van Picken about moving from managing individual artists’ careers to leading a team, platform and business serving a much larger audience. The session at Judith Wright Arts Centre addressed the changes in thinking and decision-making that transition requires.⁠[17]

Before co-founding Linktree and Bolster, Anthony also worked at Native Digital and The Sound Alliance.⁠[5]

He is an operating partner at Side Stage Ventures.⁠[18]

Co Ventures also lists him as a venture partner. Its founder network supports early Australian businesses through experience, advice and connections; Anthony appears alongside Linktree’s other two co-founders.⁠[19]

Changer lists Anthony among past mentors for its creator-business programs. The courses address business models, revenue, branding, partnerships and audience relationships for creators who have already built a following.⁠[20]

He is also listed as a speaker for Visa’s Demystifying the Creator Economy webinar. Its public agenda covers the forces shaping creator businesses, operating difficulties and future priorities, with other speakers from Visa, Marqeta and Made In Network.⁠[21]

Linktree: Official website: https://linktr.ee/ (opens in a new window).⁠[22]

Bolster: Official website: https://blstr.co/ (opens in a new window).⁠[23]

Side Stage Ventures: Official website: https://www.sidestage.vc/ (opens in a new window).⁠[18]

Co Ventures: Official website: https://www.coventures.vc/ (opens in a new window).⁠[19]

Ramona Books: Official website: https://www.ramonabooks.com.au/ (opens in a new window).⁠[24]

Personal website: https://linktr.ee/anzac (opens in a new window).⁠[25]

X: https://x.com/anthonyzaccaria (opens in a new window).⁠[25]

LinkedInLinkedInLinkedIn is a social networking platform for professionals. It was founded in 2002 by Reid Hoffman and others, launched in 2003, and listed on the New York Stock Exchange in 2011; after Microsoft acquired it for approximately $26.2 billion in 2016, it became a wholly owned Microsoft subsidiary. Its revenue comes from membership subscriptions, advertising, and recruitment solutions.Open the full entry: https://www.linkedin.com/in/anthonyzaccaria/ (opens in a new window).⁠[25]