Linktree

Alex ZaccariaAlex ZaccariaAlex Zaccaria is the co-founder and CEO of Linktree, a co-founder of Bolster and a venture partner at Side Stage Ventures.Open the full entry, Anthony ZaccariaAnthony ZaccariaAnthony Zaccaria is a co-founder of Linktree whose business activities span music marketing, startup investment and independent bookselling.Open the full entry and Nick HumphreysNick HumphreysNick Humphreys is a designer, technology entrepreneur and co-founder and chief creative officer of Linktree. He previously served as creative director of music-marketing agency Bolster.Open the full entry developed Linktree while running Bolster, a Melbourne digital agency serving music and entertainment clients. Clients needed to promote tickets, merchandise and new music through Instagram’s single profile link. The team gathered those destinations on one page. Alex and Anthony are brothers.⁠[1]

In a 2019 interview, Alex recalled commissioning a developer who produced the prototype in about six hours, after which it was shared with friends, family and clients. That duration refers to the initial prototype. He also said Linktree began as a side project before becoming his main focus.⁠[2]

Linktree announced $10.7 million in funding led by Insight Partners and AirTree. The company said it had previously been self-funded and would use the investment to expand its team and international business. It reported 8.5 million users at the time, a user figure rather than a count of paid subscriptions.⁠[3]

Linktree announced a $45 million Series B co-led by Index Ventures and Coatue, with existing investors AirTree and Insight Partners participating. The announcement said Dan Rose would join its board. The company reported more than 12 million users and identified team expansion, product development and social commerce as investment priorities.⁠[4]

Linktree acquired music-link aggregator Songlink/Odesli and introduced Music Link. The feature groups a song or album’s destinations across services, allowing listeners to choose a platform and adapting results to their location. The announcement named services including Apple Music, Spotify and YouTubeYouTubeYouTube is Google’s video-sharing and creator platform, founded in 2005 by Steve Chen, Chad Hurley, and Jawed Karim and acquired by Google in 2006. Built around video uploading, viewing, and creator earnings, the platform has developed Shorts, YouTube Music, Premium, YouTube TV, and products for children, and is headquartered in San Bruno, California, United States.Open the full entry. Artists could combine music destinations with merchandise and ticket links.⁠[5]

Sex workers challenged bans.⁠[6]

On March 8, 2022, in a submission to Australia’s parliamentary inquiry into social media and online safety, Scarlet Alliance cited Linktree when criticizing the application of uniform rules across jurisdictions. The organization opposed extending US restrictions on sex work to places where the services were lawful. This was an advocacy organization’s criticism of platform governance.⁠[7][8]

Linktree raised $110 million at a $1.3 billion valuation. In a March 17 announcement, CEO Alex Zaccaria reported more than 24 million users and over 240 team members across 13 countries.⁠[9]

Index Ventures and Coatue led; AirTree, Insight Partners and Greenoaks participated.⁠[10]

Nick Humphreys, COLLINS and the team introduced Link Sans, a new palette and motion graphics.⁠[11]

Linktree announced a 17% workforce reduction. Alex Zaccaria acknowledged that hiring targets wrongly assumed favorable economic conditions would persist and narrowed its focus. The company offered average severance exceeding 11 weeks, waived the next vesting milestone for accepted option grants, and provided outplacement and mental-health support.⁠[12]

Linktree announced an approximately 27% workforce cut, mainly in Australia and New Zealand. It planned to move some Australian product, engineering, marketing and design roles to its largest market, the US, and hire local-market specialists.⁠[13][14]

Linktree also announced its acquisition of Bento, citing creator tools and visual design, with its team joining June 19. Departing staff were offered above-statutory financial support, accelerated option vesting and outplacement.⁠[13]

Linktree clarified its community rules, saying users could continue linking to adult content that was legal in their region, marked sensitive and did not advertise in-person sexual services. It prohibited adult imagery in avatars, thumbnails or backgrounds and payment collection for adult content through its commerce features. The company described the update as clarification of its existing approach.⁠[15]

Linktree announced its acquisition of Koji, another creator-focused link-in-bio platform. It said the Koji product and brand would be discontinued on January 31, 2024, and offered existing users three months of Linktree Pro.⁠[16]

Linktree acquired Sydney-based social scheduling service Plann for an undisclosed amount. Plann founder Christy Laurence joined Linktree and continued leading the business. Plann’s tools included content planning, automated posting and social-caption generation, extending Linktree’s content-distribution capabilities.⁠[17]

Plann told users that accounts, subscriptions and prices would initially remain separate, with no immediate change to its roadmap. Integration was planned without a fixed migration date. This differed from the dated closure announced with the Koji acquisition.⁠[18]

The community standards effective April 9, 2025 continue to distinguish links to external adult content from displaying or monetizing it within Linktree. External links must meet legality and sensitive-label requirements, while on-platform display and payments face stricter restrictions. The rules also prohibit impersonation, privacy violations, fraud and child exploitation.⁠[19]

Linktree announced its acquisition of Fingertip, a platform for freelancers and small businesses. The announcement said co-founders Olly Hoffman and Matthew Blode would join with their team to work on Link Apps, including bookings, payments and embedded experiences. The announcement also scheduled Fingertip’s closure for May 1, 2026, allowing a transition period for users.⁠[20]

Linktree updated its AI-powered Insights Chat to answer questions using connected social accounts and performance data. Social Analytics brings together Instagram, TikTok, YouTube and Linktree engagement information to examine content and traffic patterns. The company said general chat was available to all users, with advanced capabilities restricted to Pro and Premium, and acknowledged that AI recommendations could be wrong.⁠[21]

Fingertip’s official page dated May 1, 2026 states that the service has closed and its team has joined Linktree, with a link to transition guidance. This confirms implementation of the previously announced closure.⁠[22]

Linktree introduced Messaging, an improved YouTube connection and Rules. Messaging enables direct conversations; Spotlight highlights messages such as collaboration opportunities, while Stacks groups repeated questions. The YouTube connection can refresh videos automatically, display playlists and filter by format or popularity. Rules adapts content to visitor origin.⁠[23]

Messaging is free; Rules requires Premium, and some YouTube features require authentication or Pro.⁠[23]

Documentation updated that day describes Media Kit for US-based users. It combines connected social, Linktree traffic and sales data, refreshing a rolling 28-day view daily; users enter information such as previous brand partnerships themselves. Users choose what to display, and Pro and Premium support PDF export for sharing with brands or agencies.⁠[24]

Linktree’s corporate LinkedInLinkedInLinkedIn is a social networking platform for professionals. It was founded in 2002 by Reid Hoffman and others, launched in 2003, and listed on the New York Stock Exchange in 2011; after Microsoft acquired it for approximately $26.2 billion in 2016, it became a wholly owned Microsoft subsidiary. Its revenue comes from membership subscriptions, advertising, and recruitment solutions.Open the full entry page describes a privately held software company headquartered in Melbourne and reports more than 70 million individual and brand users. It lists the company-size range as 201–500 employees.⁠[25]

Linktree offers Free, Starter, Pro and Premium plans, plus customized agency and enterprise arrangements. The free plan includes basic links and contact collection. Paid tiers add capabilities such as design controls, analytics, mailing-list integrations, rules and social scheduling. Subscription and payment terms determine the applicable features and charges.⁠[26]

The platform also charges fees through monetization tools. Direct-sales fees are based on product prices, while fees on partner shops, sponsored links and affiliate opportunities are deducted from commissions. Linktree’s platform fees are separate from processing charges from providers such as Stripe; a platform-fee waiver does not eliminate processing charges.⁠[27]

Linktree’s direct-earning tools cover digital products, courses and bookings in supported markets, including Australia, Canada, the United States and parts of Europe and Asia-Pacific. Selling paid digital products requires Pro or Premium, while free products can be shared on any plan. Linktree Shops, sponsored links, affiliate opportunities and Rewards were restricted to US-based users.⁠[28]

After an early user posted Linktree on Product Hunt, registrations reached roughly 3,000–4,000 a day. The founders contacted Alicia Keys’s management agency to understand its needs and improve service, encouraging more artists on its roster to join. Alex later described the free product as a major source of growth, as publicly shared pages introduced visitors to Linktree.⁠[29]

Linktree puts website, social and product destinations on one page. Users share its URL, and visitors choose where to go. The page can also collect contact details and analyze clicks.⁠[30]

Linktree: Official website: https://linktr.ee/ (opens in a new window).⁠[25]

Linktree: LinkedIn: https://www.linkedin.com/company/linktree (opens in a new window).⁠[31]

Linktree: YouTube: https://www.youtube.com/channel/UC8We2IKQo4lbongz7uOn2vA (opens in a new window).⁠[31]

Linktree: Instagram: https://www.instagram.com/linktr.ee/ (opens in a new window).⁠[31]

Linktree: TikTok: https://www.tiktok.com/@linktr.ee (opens in a new window).⁠[31]

Linktree: X: https://x.com/linktree_ (opens in a new window).⁠[32]

Plann: Official website: https://www.plannthat.com/ (opens in a new window).⁠[18]

Fingertip: Service closure notice: https://creator.fingertip.com/ (opens in a new window).⁠[22]