Alex Zaccaria

His public professional profile lists attendance at Southwood Boys Grammar from 2000 to 2006.⁠[1]

Alex, Anthony ZaccariaAnthony ZaccariaAnthony Zaccaria is a co-founder of Linktree whose business activities span music marketing, startup investment and independent bookselling.Open the full entry and Nick HumphreysNick HumphreysNick Humphreys is a designer, technology entrepreneur and co-founder and chief creative officer of Linktree. He previously served as creative director of music-marketing agency Bolster.Open the full entry co-founded the digital agency Bolster. It initially marketed tickets for festivals including Splendour in the Grass, Laneway and Falls.⁠[2]

Alex, his brother Anthony and their friend Nick Humphreys developed LinktreeLinktreeLinktree is a link-in-bio platform that brings together content, websites, social accounts and commercial destinations. It provides creators, brands and businesses with sharing, audience-management, analytics and monetization tools.Open the full entry within Bolster. Music clients needed to promote tours, releases and merchandise through Instagram’s single profile link. They commissioned a developer to build a page collecting several links; Alex recalled that the first version took about six hours.⁠[3]

Alex was a winner in the Entrepreneurship category of B&T’s 30 Under 30 awards.⁠[4]

Bolster and Laneway Festival launched the music publication LNWY.CO. As a Bolster co-director, Alex demonstrated video browsing, Apple Music previews and content navigation. Darren Levin led its editorial work, centered on long-form profiles, videos and playlists, with brand-supported content partnerships among its commercial plans.⁠[5]

His speaking engagements included an Australian innovation discussion at SXSW, a data-and-music-marketing session at CHANGES, and a discussion of data use at BIGSOUND. These appearances continued his work on digital strategy in the music industry. He was also a finalist in B&T’s 30 Under 30 that year.⁠[4]

Alex discussed audience building, community participation and platform choices with Gary VaynerchukGary VaynerchukGary Vaynerchuk, also known as GaryVee, is an American entrepreneur, investor, author and content creator. He chairs VaynerX and serves as CEO of VaynerMedia and VeeFriends. Starting in his family’s wine retail business and Wine Library TV, he later expanded into advertising, digital content, restaurant reservations, collectibles and entertainment.Open the full entry. He emphasized Linktree’s focus on simplicity and asked how creators without a team could get started.⁠[6]

In a Startup Victoria webinar, Alex described routines for working from home: walks that replaced commuting, regular breaks from his desk and an evening cutoff. He encouraged similar routines within the team and presented looking after oneself as part of sustaining a business.⁠[7]

Alex met Insight Partners in early May. The firm subsequently examined Linktree’s product experience and distribution, citing the founders’ attention to users as part of its investment rationale. The company was moving from a bootstrapped business toward institutional funding.⁠[8]

Alex discussed Linktree’s product thinking with Chris Do. The episode introduction describes his earlier emphasis on paid go-to-market campaigns for music and entertainment clients and connects Linktree’s design to his experience repeatedly managing Instagram profile links.⁠[9][10]

Linktree raised US$10.7 million.⁠[11]

In The Startup Playbook, Alex discussed customer needs, product simplicity, collaboration between a non-technical founder and engineers, and choosing investment partners. The episode also addressed learning, scaling challenges and maintaining culture as the team expanded.⁠[12]

Alex served as a judge for the Passion Fund launched by Linktree and Square. The program planned to distribute US$250,000 among 25–40 creators, artists, side-project operators and small businesses. Other judges included Karamo and Grace Beverley.⁠[13]

Linktree raised US$110 million at a US$1.3 billion valuation, led by Index Ventures and Coatue. Alex emphasized users’ cross-platform digital identities; the company also appointed Mike Olson president.⁠[14]

In April 2022, Alex helped launch the Side Stage Ventures investment syndicate.⁠[15]

His fellow launch participants included Anthony Zaccaria, Jaddan Comerford, Matt Allen, Kieran Rivett, Ben Grabiner and Emily Casey. Alex described its investment focus as early-stage companies at the intersection of technology, creativity and culture.⁠[16]

Alex announced a 17% workforce reduction.⁠[17]

Alex published an article on his transition from founder to CEO. He advocated giving specialist teams autonomy over execution and described Linktree’s use of OKRs, 30-day planning cycles, internal profit-and-loss information and board-meeting summaries to inform employee decisions.⁠[18]

Alex announced an approximately 27% workforce reduction and the relocation of some roles to the United States.⁠[19]

By August 2023, Side Stage Ventures had developed from a syndicate into a venture fund. Its earlier network had more than 100 members and invested in companies including Heaps Normal, Mr Yum and Delegate Connect.⁠[15]

Alex welcomed the Fingertip team to Linktree, highlighting their shared emphasis on design, simplicity and usability.⁠[20]

In a company product article, Alex emphasized direct, creator-owned audience relationships.⁠[21]

Alex Zaccaria grew up around his parents’ music shop. He organized parties while still underage and subsequently worked in events, a label and a booking agency. He also helped establish White Sky Hub, a coworking space for music professionals.⁠[22]

He studied entrepreneurship at university before dropping out to work in artist management and promotion.⁠[23]

In Netwealth’s Between Meetings interview, Alex discussed balancing simplicity with functionality, customer feedback and values alignment with investors. He also addressed embedding automation in operations, including internal AI workflows and giving staff more time for their craft.⁠[24]

As Linktree grew, Bolster’s founders passed the business to James Clarke, who acquired it before the pandemic.⁠[2]

His public personal page identifies him as Linktree’s co-founder and CEO.⁠[25]

Side Stage Ventures lists him as a venture partner. The firm backs early-stage companies and supports founders with hiring, fundraising and product-market fit.⁠[26]

Alex Zaccaria: Personal website: https://linktr.ee/alex (opens in a new window).⁠[25]

Bolster: Official website: https://blstr.co/ (opens in a new window).⁠[27]

Linktree: Official website: https://linktr.ee/ (opens in a new window).⁠[25]

Side Stage Ventures: Official website: https://www.sidestage.vc/ (opens in a new window).⁠[26]

Tintern Grammar’s alumni community includes former Southwood students.⁠[28]

Southwood Boys Grammar: Official website: https://www.tintern.vic.edu.au/ (opens in a new window).⁠[28]

Personal X: https://x.com/alexzac (opens in a new window).⁠[25]

Personal LinkedInLinkedInLinkedIn is a social networking platform for professionals. It was founded in 2002 by Reid Hoffman and others, launched in 2003, and listed on the New York Stock Exchange in 2011; after Microsoft acquired it for approximately $26.2 billion in 2016, it became a wholly owned Microsoft subsidiary. Its revenue comes from membership subscriptions, advertising, and recruitment solutions.Open the full entry: https://www.linkedin.com/in/alexzac/ (opens in a new window).⁠[25]

Personal Instagram: https://www.instagram.com/azac89/ (opens in a new window).⁠[25]

Personal Threads: https://www.threads.com/@alexzac/ (opens in a new window).⁠[25]