Nick Humphreys

In a 2021 interview, Humphreys recalled a childhood interest in drawing, as well as later interests in accounting and advertising. He described studying fine art, psychology and communication design and combining visual work with functional communication. The interview does not establish every formal qualification or its exact sequence.⁠[1]

He recalled holding several jobs while studying, including practical graphic design work. He also managed a nightclub bar and credited that experience with helping him develop people skills. Discussing education, he emphasized the value of practical learning on the job.⁠[1]

A General Assembly profile says Humphreys spent about four years designing in London for brands including Barclays and Manchester United. It also describes him as creative director of the music and entertainment agency Bolster and mentions the cultural content project LNWY.CO.⁠[2]

Humphreys said his London work exposed him to experiential design, brand websites and utility-oriented user experience. After returning to Australia, he wanted designers to work more closely with engineers rather than treating technical work solely as an outside function.⁠[1]

In 2021 he recalled returning to Australia to develop Bolster with friends. The chance to work on major campaigns in music was an important reason for returning. He said the team went about three years without drawing wages while building its work and technical capabilities.⁠[1]

LinktreeLinktreeLinktree is a link-in-bio platform that brings together content, websites, social accounts and commercial destinations. It provides creators, brands and businesses with sharing, audience-management, analytics and monetization tools.Open the full entry says Humphreys founded the platform in Melbourne in 2016 with Alex and Anthony ZaccariaAnthony ZaccariaAnthony Zaccaria is a co-founder of Linktree whose business activities span music marketing, startup investment and independent bookselling.Open the full entry. The three were running a digital agency and repeatedly changing the single link in clients’ social profiles. Linktree brought multiple destinations together on an updateable page.⁠[3]

Humphreys recalled that after Instagram moved away from a chronological feed, people could encounter an older post whose profile link had already been changed for another campaign. In his 2021 recollection, Alex proposed a page of links and a prototype followed in about six hours.⁠[1]

In 2021 Humphreys said that, although Linktree looked simple, its team deliberated over design details. He described two audiences: people creating Linktree pages and the visitors using them. In his view, functionality and visitors’ ability to choose content both mattered.⁠[1]

In 2022 Linktree announced a new visual identity. The company said Humphreys worked with design agency Collins and the Linktree team on a more flexible system intended to represent different creators and work for a global audience.⁠[4]

According to Linktree’s account of the visual system, the team expanded the palette from its original green and considered accessibility for users with visual impairments. It also used collage and motion to represent the range of creators’ content while retaining functional simplicity.⁠[5]

Linktree says Humphreys found the Melbourne type foundry ATS Type through a Linktree profile and recruited it to create the custom Link Sans typeface. The design aimed to adapt across writing systems over time; this does not establish that support for every language was complete in 2022.⁠[6]

Design publication Communication Arts lists Linktree’s identity project as work by Collins and credits Humphreys alongside other Linktree founders as clients. The project involved collaboration between the company and an external agency rather than being the work of one person alone.⁠[7]

When checked in October 2026, Linktree’s leadership page listed Humphreys as co-founder and chief creative officer and Alex ZaccariaAlex ZaccariaAlex Zaccaria is the co-founder and CEO of Linktree, a co-founder of Bolster and a venture partner at Side Stage Ventures.Open the full entry as co-founder and chief executive officer. The company’s listed roles may change over time.⁠[3]

He said Linktree initially ran alongside a fast-growing agency, with engineers later assigned some days each week to the platform’s infrastructure. A dedicated team grew as usage increased. He described early development as a process shaped by user feedback and continual adjustment.⁠[1]

Nick Humphreys on LinkedInLinkedInLinkedIn is a social networking platform for professionals. It was founded in 2002 by Reid Hoffman and others, launched in 2003, and listed on the New York Stock Exchange in 2011; after Microsoft acquired it for approximately $26.2 billion in 2016, it became a wholly owned Microsoft subsidiary. Its revenue comes from membership subscriptions, advertising, and recruitment solutions.Open the full entry: https://www.linkedin.com/in/nickyhumphreys/ (opens in a new window) .⁠[1]

Linktree official website: https://linktr.ee/ (opens in a new window) .⁠[3]