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Sarma Melngailis

Sarma Melngailis is an American restaurateur and raw vegan cookbook author who in 2004 co-founded the raw vegan restaurant Pure Food and Wine in Manhattan; after the restaurant closed in 2015 she pleaded guilty in 2017 to charges including larceny and tax fraud, and her story is the subject of the Netflix docuseries Bad Vegan: Fame. Fraud. Fugitives.

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Key facts

Graduates from the University of Pennsylvania

Moves from Finance to Cooking

She says she grew up in Newton, Massachusetts, and after graduating worked in investment banking at Bear Stearns, in private equity at Bain Capital and at a high-yield investment fund before deciding she did not much care for finance and leaving to study at the French Culinary Institute.⁠[2]

She recalled realizing after about five years in finance that she was not passionate about the field; she came to raw vegan food by accident, after a meal at the raw-food cafe Quintessence changed her view, and said she noticed more energy soon after switching.⁠[3]

Opens Pure Food and Wine in the Summer

Pure Food and Wine was opened by chef Matthew Kenney and his then-girlfriend Melngailis at 54 Irving Place in Manhattan’s Gramercy neighborhood, serving raw vegan dishes; it operated until 2015.⁠[4]

In an excerpt from her memoir she writes that the restaurant opened in the summer of 2004, did well in New York’s competitive, high-rent restaurant market and weathered the 2008 downturn.⁠[5]

Co-Writes a Cookbook and Tattoos the Brand Logo

Raw Food Real World, a cookbook she co-wrote, was published by HarperCollins in 2005; early that year she had the logo of her brand One Lucky Duck tattooed on her arm.⁠[2]

Publishes Living Raw Food

On June 1, 2009, Morrow published her 376-page cookbook Living Raw Food: Get the Glow with 100 More Recipes from Pure Food and Wine; the review describes her as the restaurant’s partner and executive chef.⁠[6]

One Lucky Duck Opens in Chelsea Market

In December 2009 the Pure Food and Wine team opened a new One Lucky Duck outpost in Chelsea Market, selling crackers, cookies, puddings, salads and juices.⁠[7]

That month she said she wanted to open more locations in New York and other cities, naming Tokyo and London as the international cities that made the most sense.⁠[3]

Staff Walk Out Twice over Unpaid Wages

In January 2015 Pure Food and Wine staff walked out en masse over unpaid wages; they walked out again over unpaid wages the following summer, after which Melngailis disappeared.⁠[8]

Arrested in Tennessee and Indicted

In May 2016, nearly a year after disappearing, Melngailis and her husband Anthony Strangis were arrested in Sevierville, Tennessee.⁠[9]

A 24-count indictment announced by the Brooklyn District Attorney’s Office charged the two with second-degree grand larceny, second-degree criminal tax fraud, first-degree scheme to defraud and labor law violations, among other counts; prosecutors alleged that they took $844,000 from four investors, left 84 workers owed more than $40,000 in wages, failed to pay over $409,000 in sales tax and spent about $2 million on casinos, luxury watches and travel, with the top count carrying up to 15 years.⁠[10]

Prosecutors Offer a Plea Deal

In December 2016 prosecutors offered her a plea deal under which she would serve one to three years instead of facing up to 15 years; she was then free on $350,000 bail.⁠[11]

Pleads Guilty and Is Sentenced

In May 2017 Melngailis pleaded guilty to grand larceny, tax fraud and a scheme to defraud in exchange for four months in jail and five years’ probation.⁠[12]

Strangis also reached a plea deal and received five years of probation and an order to pay restitution.⁠[13]

Files for Divorce

After serving her four-month sentence on Rikers Island, she filed for divorce from Strangis in May 2018.⁠[14]

Bad Vegan Premieres on Netflix

Bad Vegan: Fame. Fraud. Fugitives., a docuseries about her story, launched on Netflix on March 16, 2022, and debuted at No. 5 on Netflix’s Top 10 list of English-language TV series with 27 million hours viewed in its first five days.⁠[15]

The four-part series was directed by Chris Smith, who said the team conducted an eight-hour interview with her; it drew on audio and video material she provided over time, while Strangis declined to be interviewed.⁠[16]

Allen Salkin Writes on Press Coverage

Journalist Allen Salkin, who covered the case from 2016 and was interviewed for the series, wrote that the media had been “complicit in assigning guilt to Melngailis long before she’d been convicted of anything,” while noting that she and Strangis pleaded guilty and were sentenced to jail, probation and restitution.⁠[17]

Responds to the Series

On her website she called the ending of Bad Vegan “disturbingly misleading” and argued that the series should not be considered a documentary; she also said she takes responsibility and is remorseful, and wants to continue repaying debts.⁠[18]

She said that being paid to participate was her own condition, so that she could pay what her former employees were owed.⁠[14]

Appears on the Lex Fridman Podcast

She appeared on episode 288 of the Lex FridmanLex FridmanLex Fridman is a Soviet-born, US-raised computer scientist and podcast host who works as an MIT research scientist on human-AI interaction and autonomous driving. His Lex Fridman Podcast is known for hours-long conversations with guests including heads of state and technology leaders.Open the full entry Podcast, whose description calls her a chef and restaurateur who was the subject of the Netflix documentary Bad Vegan; topics included her childhood, Bad Vegan, remorse toward her employees, how she met Anthony Strangis, prison and running restaurants.⁠[19]

Announces Plans to Reopen

In September 2024 she said she was working to reopen Pure Food and Wine and One Lucky Duck in their original location, with added space; she said several people had approached her about investing but that it had to be the right people, and that she still carries debts to settle.⁠[20]

Publishes the Memoir The Girl with the Duck Tattoo

Her memoir The Girl with the Duck Tattoo: A Memoir was published on July 8, 2025.⁠[21]

She said she chose to publish it independently rather than selling ownership and control of her story to a publisher, signing and mailing pre-ordered copies herself.⁠[22]

Related Organizations, Websites, and Public Accounts

Sources

  1. Penn's 'vegan Bernie Madoff' arrested for embezzling millions from own business - The Daily Pennsylvanian (opens in a new window)
  2. About — Sarma Raw (opens in a new window)
  3. Chatting With Sarma Melngailis of Pure Food and Wine: Raw Food, Criticism From Vegan Purists, and Global Expansion - The Village Voice (opens in a new window)
  4. Oral History of ‘Bad Vegan’ Restaurant, Pure Food and Wine - Netflix Tudum (opens in a new window)
  5. CHAPTER TWO: A LOVE LETTER — Sarma Raw (opens in a new window)
  6. Living Raw Food: Get the Glow with 100 More Recipes from Pure Food and Wine by Sarma Melngailis (opens in a new window)
  7. One Lucky Duck Has Brought Its Shockingly High Prices to the Chelsea Market - The Village Voice (opens in a new window)
  8. Penn Grad Accused of Being “The Vegan Bernie Madoff” (opens in a new window)
  9. Fugitive restaurateur Sarma Melngailis, who championed raw food, caught, charged - CBS News (opens in a new window)
  10. Owner of Vegan Food Business and her Husband Indicted for Allegedly Stealing from Employees, Defrauding Investors, not Paying Taxes - The Brooklyn District Attorney's Office (opens in a new window)
  11. 'Vegan Bernie Madoff' Offered Plea Deal After Bamboozling Investors, Workers, Feds: DA | Gramercy, NY Patch (opens in a new window)
  12. New York’s Most Famous Vegan Is Going to Jail (opens in a new window)
  13. Netflix’s ‘Bad Vegan’: What happened to Anthony Strangis and Sarma Melngailis? Where are they now? – Deseret News (opens in a new window)
  14. Where Is Sarma Melngailis, Netflix’s ‘Bad Vegan,’ Now? (opens in a new window)
  15. Netflix Top 10: 'Bad Vegan' Debuts With 27 Million Hours Viewed (opens in a new window)
  16. 'Bad Vegan' Director Chris Smith on How the Chef Who Stole Millions Became Netflix's Latest True Crime Star (opens in a new window)
  17. How ‘Bad Vegan’ Sarma Melngailis Was Misunderstood - Netflix Tudum (opens in a new window)
  18. BAD VEGAN IS NOT A DOCUMENTARY — Sarma Raw (opens in a new window)
  19. #288 - Sarma Melngailis: Bad Vegan | Lex Fridman Podcast (opens in a new window)
  20. TO THE MOON - Who Is Coming With Me? — Sarma Raw (opens in a new window)
  21. The Girl with the Duck Tattoo: A Memoir (opens in a new window)
  22. BOOKS — Sarma Raw (opens in a new window)