Robin Alex
Robin Alex is an entrepreneur in software and marketing and a co-founder of HighLevelHighLevelHighLevel is a sales and marketing software platform for marketing agencies, entrepreneurs and small businesses. It combines customer relationship management, website building, automation and communications, and allows agencies to offer software to clients under their own brands. Shaun Clark, Varun Vairavan and Robin Alex founded the business in 2018.Open the full entry. Before HighLevel, he ran the marketing agency Innovate Fast. In 2018, he co-founded HighLevel with Shaun ClarkShaun ClarkShaun Clark is a software entrepreneur and co-founder of HighLevel. He previously helped build a telephone answering service and founded InvoiceSherpa, an accounts-receivable automation business. In 2018, he co-founded HighLevel with Varun Vairavan and Robin Alex to provide customer management and marketing automation tools for agencies and small businesses.Open the full entry and Varun VairavanVarun VairavanVarun Vairavan is a software entrepreneur who co-founded HighLevel in 2018 with Shaun Clark and Robin Alex. Public interviews and podcast materials describe him as a technology leader who has discussed automation tools for marketing agencies and artificial intelligence products.Open the full entry, providing customer management and automation tools for marketing agencies.
Contents11 sections
Key facts
Education
A Mays Business School speaker profile at Texas A&M University says Alex holds a Bachelor of Science from the university. The profile does not specify his major.[1]
2003–2015Technology and Early Ventures
A Paul Higgins interview biography says Alex worked in systems administration and technical services, founded AbsoluteGaming.net and later founded Innovate Fast. The biography dates the starts of those ventures to 2003 and 2015, respectively.[2]
Needs at a Marketing Agency
In a 2025 Local Marketing Secrets interview, Alex said his agency served local businesses and needed to connect multiple tools for lead handling, communications and appointments. That experience formed part of the background to his work on software.[3]
2018Co-founding HighLevel
HighLevel identifies Alex, Shaun Clark and Varun Vairavan as the founders of the business in 2018. Its tools for marketing agencies include customer management, messaging and automation.[4]
Early Product and Distribution
A Corey Quinn podcast description says Alex discussed HighLevel’s founding and early efforts to introduce its product to agency customers. It describes an industry gathering as an early distribution milestone; its sales figures are historical claims in the program material.[5]
2024Regional Entrepreneur Award
In June 2024, an EY announcement published by HighLevel named Alex, Clark and Vairavan as Entrepreneur Of The Year 2024 Southwest award winners. The announcement said regional winners became eligible for national consideration; a regional award is not the national overall award.[6]
2025Agency and Software Interview
In March 2025, Alex appeared on The Koerner Office to discuss the move from an agency’s needs to a software platform. The episode description lists white-label software, pricing, lead management and artificial intelligence among the topics.[7]
2026LevelUp Events
In an August 2026 program description, HighLevel said Alex looked back on LevelUp’s development from small-scale promotion at other conferences into company-organized events. This account comes from the company’s own program description.[8]
2026Founder Discussion
Greg Head of Practical Founders reported that Alex took part in a founder Q&A in Richardson, Texas, in autumn 2026, covering company growth, outside capital and artificial intelligence. The article records the event rather than providing a complete transcript of the discussion.[9]
Related Website and Public Profile
HighLevel’s official website is https://www.gohighlevel.com/ (opens in a new window). The Koerner Office episode page also links to Alex’s LinkedInLinkedInLinkedIn is a social networking platform for professionals. It was founded in 2002 by Reid Hoffman and others, launched in 2003, and listed on the New York Stock Exchange in 2011; after Microsoft acquired it for approximately $26.2 billion in 2016, it became a wholly owned Microsoft subsidiary. Its revenue comes from membership subscriptions, advertising, and recruitment solutions.Open the full entry profile: https://www.linkedin.com/in/robinalex (opens in a new window).[7]
Sources
- Mays Entrepreneurship Through Acquisition Forum (opens in a new window)
- From Tech Chaos to White-Label Software in 90 Days with Robin Alex (opens in a new window)
- Robin Alex on How Three Guys Built a $1.3B SaaS in Seven Years (opens in a new window)
- Life at HighLevel: Culture, Teamwork & Innovation (opens in a new window)
- From 0 to 60,000 customers in five years (opens in a new window)
- EY Announces Shaun Clark, Robin Alex, and Varun Vairavan of HighLevel as Entrepreneur Of The Year® 2024 Southwest Award Winners (opens in a new window)
- An Insider Spills the Secrets to Starting a $1M+ SaaS Agency⏐Ep. #142 (opens in a new window)
- The story behind LevelUp, straight from co-founder Robin Alex (opens in a new window)
- HighLevel Co-Founder Robin Alex on Growth, Capital, and AI (opens in a new window)