Signorelli

Signorelli is a family-run Italian bakery brand founded by Rebecca and Alberto, originating in London’s East Village in 2015. It serves baked goods, coffee and food, with locations subsequently extending to Stratford Cross, Wood Wharf and Broadgate.

Contents8 sections

Key facts

2015incorporation and first bakery

Signorelli Limited was incorporated in the UK on 10 February, company number 09431710. The brand opened its first bakery in East Village that year and developed relationships with local suppliers.⁠[1][2][3]

2025tenth anniversary and Wood Wharf

In a tenth-anniversary retrospective, Rebecca described Wood Wharf as the fifth store and said the business had grown without external fundraising, reinvesting profits in its people, products and community.⁠[2]

August 2026Broadgate opening

Rebecca subsequently confirmed that Signorelli opened at Broadgate near Liverpool Street in August, offering focaccia sandwiches and Italian coffee.⁠[4][5]

October 5, 2026robot-delivery launch merchant

Deliveroo DeliverooDeliveroo is a London-based delivery platform founded in 2013 by Will Shu and Greg Orlowski. It connects consumers, merchants and riders across restaurant, grocery and retail delivery. DoorDash acquired it in 2025; Miki Kuusi is its CEO in 2026.Open the full entry named Signorelli among the initial Wood Wharf robot-delivery merchants.⁠[6]

Founding background

The brand’s history describes Rebecca’s background in urban planning and property, and Alberto as an agronomist and cook who moved from Milan. They found their first premises in East Village, combining Italian baking with a neighbourhood food business.⁠[7]

Food and operating approach

Its menu includes pastries, sandwiches, biscuits and cakes, with daily items sold until they run out. The company emphasizes cooking from basic ingredients, simple recipes and waste reduction, including using leftover bread for crumbs or croutons.⁠[8][9]

Locations and community services

As of October 2026, the website lists six locations: East Village, Bakehouse, Wood Wharf, Stratford Cross, Coffee House and Broadgate. The brand also advertises catering and venue services; its LinkedIn LinkedInLinkedIn is a social networking platform for professionals. It was founded in 2002 by Reid Hoffman and others, launched in 2003, and listed on the New York Stock Exchange in 2011; after Microsoft acquired it for approximately $26.2 billion in 2016, it became a wholly owned Microsoft subsidiary. Its revenue comes from membership subscriptions, advertising, and recruitment solutions.Open the full entry company page is Signorelli ltd.⁠[5][7][10]