Reputation Manager

Reputation Manager was founded in 2004 by electronic engineer Andrea Barchiesi, with a founding team drawn from large international consulting and industrial companies; it began as a service offering online reputation services in Italy.⁠[1][1][2][3]

In 2009, Reputation Manager introduced CERR, a risk coefficient measuring the positive and negative weight of online opinions together with the importance of the websites hosting them; Price Intelligence, a system for automatically monitoring online product prices; and Buzz Manager, a platform for managing buzz marketing campaigns. It also won the international “Best Innovation Award” in Buenos Aires for its “Customer Care 2.0” project.⁠[3][3][3][3]

In 2011, Reputation Manager became an independent company and introduced a method called “Reputational Engineering” (Ingegneria Reputazionale®) for managing the entire digital ecosystem associated with a given subject. The same year, it received the National Innovation Award (services category) from Italian President Giorgio Napolitano for developing an advanced system for monitoring information on the internet for brand protection.⁠[3][3][4][3]

Reputation Manager set up an Italian master’s program in reputation management (Master in Reputation Management) in partnership with IULM University in Milan; its history page lists this under 2012, while another page on its website gives 2014. In 2012, it also co-created the television program “Reputescion,” hosted by Andrea Scanzi on the La3 channel, and launched AudiSocialTv, a platform monitoring the audience and social media interaction generated by television programs.⁠[3][4][3][3]

Reputation Manager created “Top Manager Reputation” (website topmanagers.it), an observatory of the online reputation of Italian executives that publishes a monthly ranking of the 100 managers with the best online reputation, first in partnership with Affari&Finanza of La Repubblica and, from 2018, with L’Economia of Corriere della Sera; its case-study page states that it was created in 2013, while its history page lists it under 2014.⁠[5][5][3]

In 2013, the company set up a legal unit to help clients with legal matters related to online reputation, and launched Unium®, a control room system that brings together the various digital signals of a brand.⁠[3][3]

In 2016, Reputation Manager opened a second office in Milan at Via Santa Radegonda 16, and in 2017 it opened its first office in Rome. In 2017, it built a system for analyzing and countering fake news, which the Italian Ministry of Health tested that year on the topic of vaccines.⁠[3][3][4]

The company has worked with several Italian regional communications committees (Co.Re.Com) to run help desks for citizens seeking to protect their digital reputation and to teach middle and high school students about preventing cyberbullying: its history page lists partnerships with Abruzzo in 2016, Lombardy in 2017 and Veneto in 2019, while its Chi Siamo page states that the partnership with Lombardy began in 2016. The project, “WebReputation: istruzioni per l’uso,” won the AIF Adriano Olivetti Award (fourth edition, “professional trainers” category), which the history page lists under 2019.⁠[3][3][3][2][2][3]

In 2018, Reputation Manager became a joint-stock company (S.p.A.) and formed a joint venture, Reputation Science, with Community Group; the same year it launched Web Forensics Tool, for the forensic capture of defamatory online content, and Uniumx, a web-based tool for managing the digital identity of executives and companies.⁠[3][3][3][3]

In late September 2020, Reputation Manager launched “Stop alle Offese,” a service providing free technical and legal assistance to victims of insults on social media: the company assesses reports, captures online evidence with certified software and handles the entire legal process to seek removal of the content and compensation, with costs borne by the offender, and it pledged never to charge victims regardless of the outcome. Barchiesi said in October 2020 that the service had received between five hundred and one thousand reports since its launch; he also said that since 2018 the company had met 41,200 students and nearly 1,000 parents in 200 schools.⁠[6][6][6][6][6][6]

On July 28, 2021, Reputation Manager reorganized as a benefit corporation (Società Benefit) under the legal form Italy introduced in 2016, writing a common-benefit purpose into its articles of association; the same year it launched “ESG Perception Index®,” an observatory of companies’ sustainability reputation, and was among the founders of the ESG competence hub “PurPle - The Science of Why.”⁠[4][4][3][3]

On March 28, 2023, Reputation Manager launched AI news (ainews.it), an Italian news portal on artificial intelligence covering its applications across industries and its ethical issues, which had published more than 130 articles by the month of its launch. The same year, Barchiesi founded Artificial Minds, an artificial intelligence services company, which the history page lists as a spin-off of Reputation Manager.⁠[7][7][7][1][3]

In 2024, Reputation Manager reported a value of production of €5.1 million (€4.5 million in 2023), a profit of €2.4 million (€1.1 million in 2023) and equity of €6.9 million (€4.4 million in 2023); it had 62 workers that year, 34 of them employees. The same year, it launched the “Top Brand Reputation” observatory, which monitors the reputation of more than 200 companies; in 2025 it added “Top Champion Reputation,” covering more than 150 Italian athletes and published quarterly in L’Economia of Corriere della Sera.⁠[8][8][3][3]

On July 6, 2026, Reputation Manager announced the acquisition of a majority stake in Twister communications group, a Milan corporate and financial communications consultancy. Twister was founded by Fabio Raineri in 1994 and over thirty years had served more than 600 clients, including companies and industrial groups, financial institutions and insurers. According to company registry information, Reputation Manager acquired a 51% stake, with Raineri’s holding falling from 80.2% to 39.3% and that of partner Arnaldo Ragozzino from 19.8% to 9.7%.⁠[9][9][9][9][10][10][10][10]

Barchiesi said the aim was to create a reputation analysis and governance hub wholly owned by Italian capital and with international ambitions, offering integrated services ranging from reputation analysis, reputational risk management and “cyber narrative intelligence” to corporate and financial communications, crisis consulting and stakeholder engagement; Raineri said the integration reflected the global consolidation trend in communications services. Twister reported a value of production of €1.97 million for 2025 and had 11 employees.⁠[9][9][9][11][8][8]

In July 2026, Reputation Manager took part in a capital increase of more than €1.4 million at Editoriale Genesis, the publisher of the Italian media trade magazine Prima Comunicazione, becoming its second-largest shareholder after the magazine’s director and founder, Alessandra Ravetta, who retained a majority stake. The magazine was founded in 1973.⁠[3][8]

The company describes its business as analyzing, managing and building the online reputation of companies, brands, institutions and public figures, with services including reputation monitoring and analysis, crisis management, press intelligence, removal of harmful links, right-to-be-forgotten requests, countering fake news, brand protection and anti-counterfeiting, competitor and price analysis, dark web intelligence and reputation services for executives; in 2026 it introduced a service analyzing the reputation of brands and people within generative artificial intelligence models. Its “Reputational Engineering” method combines technological, marketing, communications and legal tools to design, manage, protect and optimize digital identity.⁠[2][12][12][12][3][2][2]

The company says it has handled more than 1,600 cases and requests to defend digital identity, carried out more than 600 online reputation analysis and management projects, and removes more than 18,000 pieces of content harmful to clients’ digital identity each year. As of October 2026, its team of about 70 people was based in Milan and Rome and organized into six divisions: analysis and research, reputational engineering, legal, technology development, consulting and communications, with founder Andrea Barchiesi as chief executive officer; the company holds ISO/IEC 27001 and ISO 9001 certifications and Italy’s gender equality management system certification (PdR 125:2022).⁠[2][2][13][13][13][12][12][12]

The company’s legal name is Reputation Manager S.p.A. Società Benefit, with share capital of €100,000 and a registered office at Via Cesare Mangili 2, Milan; its operational headquarters are in Pero, in the province of Milan, and it also has offices at Via Santa Radegonda 16 in Milan and Piazza Madama 7 in Rome.⁠[14][12][15][15][15][15]

Reputation Manager: Official website: https://www.reputationmanager.it/ (opens in a new window).⁠[12]

LinkedInLinkedInLinkedIn is a social networking platform for professionals. It was founded in 2002 by Reid Hoffman and others, launched in 2003, and listed on the New York Stock Exchange in 2011; after Microsoft acquired it for approximately $26.2 billion in 2016, it became a wholly owned Microsoft subsidiary. Its revenue comes from membership subscriptions, advertising, and recruitment solutions.Open the full entry: Public profile: https://www.linkedin.com/company/reputation-manager/ (opens in a new window)⁠[12]