Linkfire
Linkfire is a music marketing technology company founded in Copenhagen in 2014 by Lars EttrupLars EttrupLars Ettrup is a Copenhagen-based entrepreneur who co-founded the music marketing technology company Linkfire in Copenhagen with Jeppe Faurfelt in 2014 and served as its CEO until stepping down at the end of 2023 to become a strategic adviser. He is co-founder and CEO of Palette, a company building software for AI-native teams.Open the full entry and Jeppe FaurfeltJeppe FaurfeltJeppe Faurfelt is an entrepreneur, born in 1984, who co-founded the music marketing technology company Linkfire with Lars Ettrup in 2014. Long its chief commercial officer, he was based in New York from 2016 to 2021 and became CEO on January 1, 2024; he continued to lead the company after its 2026 acquisition by Co_Made.Open the full entry that provides smart links connecting songs, albums and podcasts to streaming services. Once listed on Nasdaq First North, it delisted in January 2024 and was acquired by Co_Made in May 2026, with co-founder and CEO Jeppe Faurfelt continuing to lead it.
Contents5 sections
Key facts
2014Founded in Copenhagen
Since 2014 Linkfire has aimed to simplify music marketing and empower entertainment discovery, describing its culture as a “Scandinavian spirit.” It calls itself the leading smart link platform for the music industry, powering audience engagement, marketing and fan activation for artists, labels and music marketers and trusted by every major label group; its customers and partners include AppleAppleApple is a public technology company founded in 1976 and headquartered in Cupertino, California, United States. Its business includes the iPhone, Mac, iPad, wearables, and services such as digital content, payments, and cloud storage. The company builds its product system through in-house hardware, operating systems, and services.Open the full entry, AmazonAmazonAmazon is a publicly traded U.S. technology and retail company founded by Jeff Bezos in 1994, with its principal corporate offices in Seattle. Its businesses span e-commerce, logistics and fulfillment, digital advertising, membership and entertainment services, consumer electronics, and Amazon Web Services cloud computing.Open the full entry, Sony Music, Universal Music and Warner Music.[1][2][3]
2023–2024Leadership Change and Delisting
In December 2023 Linkfire’s board announced that co-founder and CEO Lars Ettrup and CFO Tobias Demuth were leaving the company’s operations, with Ettrup remaining in a strategic advisory role, and that co-founder and chief commercial officer Jeppe Faurfelt would take over executive management as CEO from January 1, 2024. The board called the change a step toward financial self-sufficiency, cost focus and a lighter organization, noting that NasdaqNasdaqNasdaq is an exchange operator and financial technology company headquartered in New York. It runs The Nasdaq Stock Market and other markets and provides capital markets technology, regulatory technology, and data and index services. Founded in 1971, it combined with OMX AB in 2008, and in March 2026 the U.S. Securities and Exchange Commission approved its rules for trading tokenized securities.Open the full entry had approved its delisting from the First North Premier Growth Market.[4]
Linkfire’s last trading day on Nasdaq First North Growth Market was January 18; the company said it would present a shareholders’ agreement to all shareholders to clarify its capital structure and governance.[3]
2026Acquisition by Co_Made
On May 20, 2026, Linkfire announced its acquisition by Co_Made, without disclosing terms; it continues to operate under its existing brand and leadership, led by co-founder and CEO Jeppe Faurfelt. Faurfelt said the partnership gave the company strategic backing to accelerate its next phase and reinitiate investment in new tools.[2]
CoMade Sthlm AB then initiated the compulsory redemption of the remaining shares in Linkfire A/S under sections 70–72 of the Danish Companies Act, at a redemption price of about DKK 0.7067 per share, with a voluntary transfer period ending on July 27, 2026.[5]
Related Organizations, Websites, and Public Accounts
Linkfire: Official website: https://www.linkfire.com/ (opens in a new window).[1]
Linkfire investor relations: https://corporate.linkfire.com/ (opens in a new window).[6]
LinkedInLinkedInLinkedIn is a social networking platform for professionals. It was founded in 2002 by Reid Hoffman and others, launched in 2003, and listed on the New York Stock Exchange in 2011; after Microsoft acquired it for approximately $26.2 billion in 2016, it became a wholly owned Microsoft subsidiary. Its revenue comes from membership subscriptions, advertising, and recruitment solutions.Open the full entry: https://www.linkedin.com/company/linkfire (opens in a new window).[1]
Sources
- Our Story and Culture | Linkfire (opens in a new window)
- Linkfire Enters Next Chapter Through Strategic Acquisition by Co_Made – Investor Relations – Linkfire (opens in a new window)
- Register to Linkfire A/S corporate communication after the delisting of its shares at Nasdaq First North Growth Market – Investor Relations – Linkfire (opens in a new window)
- Linkfire A/S announces changes in its executive management – Investor Relations – Linkfire (opens in a new window)
- Notice of compulsory redemption of shares in Linkfire A/S – Investor Relations – Linkfire (opens in a new window)
- Leadership – Investor Relations – Linkfire (opens in a new window)