Lars Ettrup
Lars Ettrup is a Copenhagen-based entrepreneur who co-founded the music marketing technology company LinkfireLinkfireLinkfire is a music marketing technology company founded in Copenhagen in 2014 by Lars Ettrup and Jeppe Faurfelt that provides smart links connecting songs, albums and podcasts to streaming services. Once listed on Nasdaq First North, it delisted in January 2024 and was acquired by Co_Made in May 2026, with co-founder and CEO Jeppe Faurfelt continuing to lead it.Open the full entry in Copenhagen with Jeppe FaurfeltJeppe FaurfeltJeppe Faurfelt is an entrepreneur, born in 1984, who co-founded the music marketing technology company Linkfire with Lars Ettrup in 2014. Long its chief commercial officer, he was based in New York from 2016 to 2021 and became CEO on January 1, 2024; he continued to lead the company after its 2026 acquisition by Co_Made.Open the full entry in 2014 and served as its CEO until stepping down at the end of 2023 to become a strategic adviser. He is co-founder and CEO of Palette, a company building software for AI-native teams.
Contents4 sections
Key facts
2014–2023Linkfire
Ettrup co-founded Linkfire in Copenhagen with Jeppe Faurfelt in 2014 and served as its chief executive. In December 2023 Linkfire’s board announced that he and CFO Tobias Demuth were leaving the company’s operations, with Ettrup remaining as a strategic adviser and Faurfelt taking over as CEO from January 1, 2024.[1][2]
Later: Palette
His LinkedInLinkedInLinkedIn is a social networking platform for professionals. It was founded in 2002 by Reid Hoffman and others, launched in 2003, and listed on the New York Stock Exchange in 2011; after Microsoft acquired it for approximately $26.2 billion in 2016, it became a wholly owned Microsoft subsidiary. Its revenue comes from membership subscriptions, advertising, and recruitment solutions.Open the full entry profile lists him as co-founder and CEO of Palette, which describes itself as building the operating system for AI-native teams; it lists the IT University of Copenhagen as his school and Copenhagen as his location.[3]
Related Organizations, Websites, and Public Accounts
Linkfire: Official website: https://www.linkfire.com/ (opens in a new window).[4]
Sources
- Linkfire A/S announces changes in its executive management – Investor Relations – Linkfire (opens in a new window)
- Linkfire Enters Next Chapter Through Strategic Acquisition by Co_Made – Investor Relations – Linkfire (opens in a new window)
- Lars Ettrup | LinkedIn (opens in a new window)
- Our Story and Culture | Linkfire (opens in a new window)