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Taco Bell

Taco Bell is a Mexican-inspired quick-service restaurant brand within Yum! Brands, founded by Glen Bell in Downey, California, in 1962 and headquartered in Irvine. It serves tacos, burritos and other customizable food through franchised and company-owned restaurants. Sean Tresvant has served as division CEO since 2024.

Contents22 sections
Key facts

Glen Bell Opens the First Restaurant

Glen Bell opened the first Taco Bell in Downey, California, serving Mexican-inspired food. The small walk-up building later became known as Numero Uno.⁠[1]

First Franchise

Kermit Becky opened the first franchise in Torrance.⁠[2]

Public Listing

The company went public with 325 restaurants.⁠[2]

Sale to PepsiCo

Glen Bell sold the 868-restaurant business to PepsiCo.⁠[2]

Foundation Established

The Taco Bell Foundation began supporting youth education and career readiness, later expanding its work through scholarships and grants to community organizations.⁠[3]

Tricon Spin-Off

Taco Bell joined Tricon through PepsiCo’s restaurant-business spin-off.⁠[2]

Crunchwrap Supreme

After introducing Baja Blast in 2004, the chain launched Crunchwrap Supreme in 2005.⁠[2]

Mobile Ordering

The company launched its mobile ordering and payment app.⁠[2]

Preserving the First Building

The company announced plans to move its original building from Downey to its Irvine headquarters to prevent demolition. The site had stopped operating as a Taco Bell in 1986 and subsequently housed other restaurants.⁠[1]

Live Más Scholarship

The Taco Bell Foundation launched the Live Más Scholarship.⁠[2]

Sean Tresvant Takes Over

Sean Tresvant succeeded the retiring Mark King as Taco Bell Division CEO, responsible for global growth, franchise operations and overall performance. The appointment had been announced in June 2023.⁠[4]

Expanding Voice AI

Yum! Brands announced an expanded Taco Bell U.S. drive-thru voice-AI rollout. More than 100 locations in 13 states already used it, with hundreds targeted by year-end. Improved accuracy and reduced staff workload were stated company objectives.⁠[5]

Reassessing Human Intervention

PYMNTS, citing a Wall Street Journal interview, reported customer complaints about glitches after voice AI reached more than 500 Taco Bell locations. Technology chief Dane Mathews described mixed experiences and discussions with franchisees about which tasks suited the system and which required employees.⁠[6]

Continuing the Omilia Partnership

Omilia announced a continuing partnership with Taco Bell and reported deployment at more than 890 U.S. restaurants across 38 states. This subsequent expansion indicates that the 2025 reassessment was not a systemwide withdrawal; deployment and performance figures came from the supplier’s announcement.⁠[7]

Lettuce-Linked Food Safety Incident

The CDC linked Cyclospora infections to shredded iceberg lettuce served at Taco Bell locations in five states, with traceback identifying a common Mexican supply source. This described the investigation’s scope at that stage, rather than attributing all U.S. infections to Taco Bell.⁠[8]

Second-Quarter Results

Yum! Brands reported 9,046 Taco Bell restaurants at quarter-end, $4.677 billion in second-quarter system sales, 7% same-store sales growth and $311 million in operating profit. System sales measure sales across the brand’s network and are distinct from parent-company revenue.⁠[9]

CDC Declares the Outbreak Over

The CDC’s final update declared the multistate outbreak linked to Taylor Farms de Mexico iceberg lettuce over, with implicated products no longer available. It said the FDA was still investigating the contamination’s cause. Overall outbreak totals covered a broader scope and cannot all be attributed to Taco Bell.⁠[10]

Community Grants

The Taco Bell Foundation announced $32 million in community grants for 700 U.S. nonprofits supporting education, career readiness and mentoring. Funding mechanisms include voluntary customer round-up donations, while franchisees nominate local organizations.⁠[3]

Milk Bar Dessert Announcement

The company announced its third collaboration with Milk Bar, planning a limited-time Birthday Cake Empanada launch at participating restaurants on October 15. The product was still forthcoming when announced.⁠[11]

Products and Business Model

Taco Bell is a Mexican-inspired quick-service restaurant brand within Yum! Brands, headquartered in Irvine, California, operating through franchised and company-owned restaurants. Its menu includes tacos, burritos, quesadillas, nachos, drinks and vegetarian options, with customizable sauces and additions.⁠[12][9][13]

Websites and Public Accounts

Sources

  1. Taco Bell Saves Restaurant Numero Uno From Demolition (opens in a new window)
  2. Our History (opens in a new window)
  3. Taco Bell Foundation Gives A Record $32 Million To Help 700 Nonprofits Power Possibility For Youth (opens in a new window)
  4. Sean Tresvant Promoted to Taco Bell Division CEO, Effective January 1, 2024 (opens in a new window)
  5. Yum! Brands to Expand Voice AI Technology to Hundreds of Taco Bell U.S. Drive-Thru Locations in 2024 (opens in a new window)
  6. Taco Bell Finds Voice AI Still Needs a Human Touch (opens in a new window)
  7. Omilia Powers Taco Bell’s Expansion of Voice AI Across 890+ U.S. Drive-Thrus (opens in a new window)
  8. Shredded iceberg lettuce served at Taco Bell locations is source of cyclosporiasis infections in five states (opens in a new window)
  9. Yum! Brands Reports Second-Quarter Results (opens in a new window)
  10. Cyclospora Outbreak Linked to Iceberg Lettuce — Final Update (opens in a new window)
  11. Taco Bell and Milk Bar Reunite for All-New Birthday Cake Empanada (opens in a new window)
  12. Taco Bell — LinkedIn (opens in a new window)
  13. Taco Bell Menu (opens in a new window)
  14. Taco Bell — X (opens in a new window)
  15. Taco Bell — YouTube (opens in a new window)