Shai Wininger
Overview
Shai Wininger cofounded Fiverr and Lemonade. As of October 2026, he is LemonadeLemonadeLemonade is a New York insurance technology company founded in 2015 by Daniel Schreiber and Shai Wininger. It combines digital insurance and claims automation with a charitable Giveback program, spanning renters, home, pet, car and life products.Open the full entry’s President and a director, with a career spanning software, product design and digital insurance.[1][2]
Contents20 sections
Key facts
1999–2003Trimus
According to Lemonade’s biography, Wininger held a senior management role at Trimus, a virtual-reality web-browser business, from 1999 to 2003.[1]
2002–2007teaching computer graphics
From 2002 to 2007, he was a resident faculty member in computer graphics at the Neri Bloomfield Academy of Design and Education in Haifa, Israel.[2]
2003–2005Handsmart Software
He held a senior management role at Handsmart Software from 2003 to 2005. Its platform supported licensing for content-driven mobile applications.[1]
2005–2010Mobideo Aerospace
From 2005 to 2010, he held a senior management position at Mobideo Aerospace, an industrial analytics and control platform.[1]
2009–2010cofounding Fiverr
Wininger and Micha Kaufman cofounded Fiverr in 2009, organizing freelance services as purchasable online offerings. As CTO, Wininger oversaw engineering, design and product. His later account described growth after the early-2010 launch, distinguishing the venture’s start from its public rollout.[3][1][4]
2013writing about software scalability
On February 2, 2013, Wininger described Fiverr’s use of Ruby on RailsRuby on RailsRuby on Rails (often shortened to Rails) is an open-source, full-stack web application framework written in the Ruby programming language that builds database-backed web applications following the model–view–controller (MVC) pattern. Created by David Heinemeier Hansson and first publicly released in 2004, it is known for design principles such as “convention over configuration,” and companies including GitHub and Shopify use it in production.Open the full entry and database scaling. He emphasized early architectural planning and acknowledged human errors and infrastructure failures. On June 5, he introduced Fiverr V2 after nearly a year of development; access was still being rolled out.[4][5]
2015–2016cofounding Lemonade
Wininger and Daniel SchreiberDaniel SchreiberDaniel Schreiber is Lemonade’s cofounder, CEO and Chairman. His earlier career spanned law, software and consumer electronics, including the presidency of Powermat. He also founded and chairs the MOSAIC AI Policy Institute, addressing algorithmic fairness, employment and income distribution.Open the full entry cofounded Lemonade in June 2015, applying software and interaction design to insurance. The company began selling policies in New York on September 21, 2016. Wininger held successive technology, operations and corporate-governance roles.[2][6]
2016behavioral economics and product design
In February 2016, Wininger announced Dan Ariely’s appointment as Lemonade’s Chief Behavioral Officer. He said Ariely’s research influenced his thinking about user experience and the team’s attempt to encourage honest reporting through design. This expressed a product objective, not independently demonstrated fraud-reduction results.[7]
2016explaining AI Jim
Writing shortly after Lemonade’s launch, Wininger explained that AI Jim determined whether a claim could be handled automatically or should go to a person. He linked behavioral research to conversational design while stressing that AI did not mean every claim would be paid automatically.[8]
2020Lemonade goes public
2021becoming co-CEO
Wininger became Lemonade’s co-CEO alongside Schreiber in July 2021, a start date explicitly recorded in the company’s 2023 proxy statement.[10]
2021launching Lemonade Car
When Lemonade Car launched in November 2021, Wininger described building teams for roadside assistance, repairs and claims. The product combined driving data with digital claims processes and initially served Illinois.[11]
2022Metromile acquisition
During the co-CEO period, Lemonade completed its Metromile acquisition on July 28, 2022, adding automotive data and staff for mileage-based insurance. The company presented the transaction as a way to accelerate its car-insurance business.[12]
2024return to a President and sole CEO
On December 18, 2023, the board approved a return to the founders’ previous arrangement, effective January 1, 2024: Schreiber as CEO and Wininger as President. The filing said they preferred its clearer responsibilities to the co-CEO structure. Both remained directors.[13]
2026Tesla FSD-mile discounts
On October 8, 2026, President Wininger introduced support for Tesla Hardware 3: a 30% discount on FSD (Supervised) v14 Lite miles in Arizona, Colorado and Tennessee. The release specified 50% for Hardware 4 with FSD v14.2 or later. Data sharing requires customer permission, and FSD still requires active driver supervision.[14]
Organizational automation
In The Rise of the Autonomous Organization, Wininger advocated software for repetitive organizational work and described Lemonade’s Cooper tool for engineering, testing and deployment. He also warned that efficiency could erode an organization’s human character and opposed AI deciding whom to hire or fire.[15]
Work with Hud
Automation and privacy questions
Lemonade’s claims automation faced privacy scrutiny during Wininger’s leadership. The company denied using emotion recognition for automatic claim denials. The Clarke biometric-video case settled for $4 million in 2022 without an admission of wrongdoing. That corporate dispute does not establish personal misconduct by Wininger.[18][19][20]
Sources
- Shai Wininger — official biography (opens in a new window)
- Lemonade 2026 proxy statement — director biographies (opens in a new window)
- Fiverr founders and marketplace — 2012 press archive (opens in a new window)
- Can Ruby on Rails Scale? (opens in a new window)
- Fiverr V2 announcement (opens in a new window)
- Lemonade turns 5 (opens in a new window)
- Oh, Behave! — Dan Ariely joins Lemonade (opens in a new window)
- The Secret Behind Lemonade’s Instant Insurance (opens in a new window)
- Lemonade launches in France (opens in a new window)
- Lemonade 2023 proxy statement — Wininger biography (opens in a new window)
- Lemonade Car launches (opens in a new window)
- Lemonade completes acquisition of Metromile (opens in a new window)
- Lemonade Form 8-K — leadership structure (opens in a new window)
- Lemonade Autonomous Car adds support for Tesla FSD v14 Lite (opens in a new window)
- The Rise of the Autonomous Organization (opens in a new window)
- Roee Adler introduces Hud (opens in a new window)
- Hud — runtime code sensor (opens in a new window)
- Lemonade’s claim automation (opens in a new window)
- Clarke v. Lemonade — settlement FAQ (opens in a new window)
- Clarke v. Lemonade — final approval status (opens in a new window)