Chalerm Yoovidhya
Chalerm Yoovidhya (Thai: เฉลิม อยู่วิทยา) is a Thai businessman, the eldest son of Red BullRed BullRed Bull GmbH is an energy drink company headquartered in Fuschl am See, Austria, founded in 1984 by Austrian businessman Dietrich Mateschitz and Thai businessman Chaleo Yoovidhya; it has sold its namesake energy drink in Austria since 1987. The company is known for marketing through extreme sports and sports sponsorship and owns Formula One teams, football clubs, and the media company Red Bull Media House.Open the full entry co-founder Chaleo YoovidhyaChaleo YoovidhyaChaleo Yoovidhya (Chinese name: Xu Shubiao; Thai: เฉลียว อยู่วิทยา) was a Thai entrepreneur who in 1956 founded the pharmaceutical company that grew into TCP Group, developed the energy drink Krating Daeng, and in 1984 co-founded Red Bull GmbH with Austrian businessman Dietrich Mateschitz.Open the full entry, who heads the Yoovidhya family that co-owns Red Bull.
Contents7 sections
Key facts
1984Receives a 2% Stake in Red Bull GmbH
In 1984, Chalerm Yoovidhya’s father, Chaleo Yoovidhya, and Austrian businessman Dietrich MateschitzDietrich MateschitzDietrich Mateschitz (1944–2022) was an Austrian entrepreneur and co-founder of the energy-drink company Red Bull, whose marketing built on extreme sports and sports sponsorship helped create the energy-drink category and grew into a business spanning Formula One teams, football clubs and media.Open the full entry founded Red Bull GmbH, with the Yoovidhya family holding 51% and Mateschitz 49%. When the company was formed, Chalerm received 2% of the shares, which he then held for about four decades.[1][2][3][4]
1986Founds Siam Winery
In 1986, Chalerm founded the wine company Siam Winery.[5]
October 2022Ownership After Mateschitz’s Death
May 20, 2025Transfers His 2% Stake to a Geneva Trust Company
On May 20, 2025, Chalerm, then 74, signed the filing transferring his 2% stake in Red Bull to the Geneva trust company Fides Trustees SA. The filing did not state the reason for the transfer, where the stake would ultimately go or who would benefit. After the transfer, the Yoovidhya family still held a 49% stake in Red Bull through a Hong Kong-based holding company, and Mark MateschitzMark MateschitzMark Mateschitz is an Austrian businessman and the only son of Red Bull co-founder Dietrich Mateschitz who, after his father’s death in 2022, inherited the 49 percent stake in Red Bull GmbH through the family holding company.Open the full entry held the other 49%. TCP Group, which is controlled by the Yoovidhya family, did not respond to a request for comment.[4]
As of October 2026: Family and Current Status
Related Organizations, Websites, and Public Accounts
Red Bull GmbH: Official website: https://www.redbull.com/ (opens in a new window)[8]
Sources
- Chaleo, Red Bull Co-Founder and Thailand’s 3rd-Richest Man, Dies (opens in a new window)
- Company History | T.C. Pharmaceutical Industries Company Limited (opens in a new window)
- Red Bull Co-Founder Chaleo Yoovidhya Is Dead (opens in a new window)
- Red Bull heir transfers $1.1 billion stake to Geneva trust firm (opens in a new window)
- Chalerm Yoovidhya & family (opens in a new window)
- Yoovidhya: Red Bulls thailändische Väter (opens in a new window)
- 5 ตระกูลเศรษฐีไทยเชื้อสายจีน จาก 'เสื่อผืนหมอนใบ' สู่ทรัพย์สินระดับแสนล้าน (opens in a new window)
- Red Bull Company: Giving Wiiings to People & Ideas (opens in a new window)