Mark Mateschitz

Mark Mateschitz was born in 1992, the only child of Red Bull co-founder Dietrich Mateschitz and Anita Gerhardter. He grew up with his mother and in his early years used her surname, being known as Mark Gerhardter.⁠[1][2][3][4]

In 2011 he graduated from the Werkschulheim Felbertal, a private school in Ebenau near Salzburg, and went on to study business administration at the Salzburg University of Applied Sciences (FH Salzburg). That year his father, Dietrich Mateschitz, first brought him into public view.⁠[3][2][5]

From 2017 to 2022 he was managing director of Thalheimer Heilwasser GmbH, Red Bull’s water business. He also ran Red Bull’s organic-drinks line, Organics by Red Bull (organic cola and sodas), as Head of Organics.⁠[3][2]

Since January 2022 he has sat on the board of Wings for Life, a spinal cord injury research foundation founded by his father and Heinz Kinigadner and run by his mother, Anita Gerhardter.⁠[3][2]

After his father’s death in October 2022, he inherited his father’s 49 percent stake in Red Bull GmbH. On November 4, 2022, Red Bull announced a three-person management team of Franz Watzlawick, Alexander Kirchmayr and Oliver Mintzlaff, and Mark Mateschitz gave up his post as Head of Organics. He said: “Aber ich halte nichts davon, sowohl Angestellter als auch Gesellschafter in der gleichen Unternehmung zu sein,” adding, “Ich werde mich auf meine Rolle als Gesellschafter konzentrieren.”⁠[6][4]

In March 2023 his relationship with Victoria Swarovski became public.⁠[3][2]

On March 27, 2023, the Salzburg District Court transferred his father’s estate to him, and on April 12 he was entered in the commercial register as the sole shareholder of Distribution & Marketing GmbH. The holding company owns the 49 percent stake in Red Bull GmbH as well as real estate, forests and water sources, and employs more than 500 people.⁠[7][3]

On June 20, 2024, Robau Beteiligungsverwaltung GmbH, a vehicle of investors including him and Stefan Pierer, announced it would subscribe for about 3.4 million new shares in fire-equipment maker Rosenbauer International AG at €35 each, totalling €119 million; a company he set up with Pierer held 67 percent of Robau. On August 1 that year Robau signed binding agreements to acquire a 50.1 percent controlling stake in Rosenbauer, subject to regulatory conditions, and Mateschitz was proposed for Rosenbauer’s supervisory board.⁠[8][9]

In March 2025 he bought former Formula One chief Bernie Ecclestone’s collection of 69 grand prix cars in a sale brokered by Tom Hartley Jnr; the price was not officially disclosed. Mateschitz said the collection “will be carefully preserved, expanded over the years” and opened to the public at an appropriate location, while Ecclestone said: “Mark is the best and most worthy owner we could ever imagine.” A car museum to display the cars is being built near Hangar-7 in Salzburg.⁠[10][2]

On June 29, 2025, Formula 1 announced that the Austrian Grand Prix would remain at the Red Bull Ring through 2041. Mateschitz said: “I am delighted that Formula 1 will remain at the Red Bull Ring for many years to come.”⁠[11][2]

The Dakar Rally, which began on January 3, 2026, in Saudi Arabia, ran for two weeks over 13 stages and more than 8,000 kilometres. Mateschitz entered under the name Mark Mustermann, driving a 400-hp Toyota Hilux with co-driver Michael Zajc. When the rally ended on January 17 he placed 57th in the final standings, about ten hours behind; Victoria Swarovski, who also competed, finished 98th in a Can-Am Maverick R with co-driver Stefan Henken.⁠[12][13]

On October 14, 2026, at Red Bull Racing’s Milton Keynes factory, Mateschitz announced a five-year extension for team principal and CEO Laurent Mekies through 2031. In a statement, he and fellow shareholder Chalerm YoovidhyaChalerm YoovidhyaChalerm Yoovidhya (Thai: เฉลิม อยู่วิทยา) is a Thai businessman, the eldest son of Red Bull co-founder Chaleo Yoovidhya, who heads the Yoovidhya family that co-owns Red Bull.Open the full entry said Mekies “has played a crucial role in guiding the team through an important period of transition.”⁠[14]

As of October 2026, Mark Mateschitz Beteiligungs GmbH held his non-Red Bull activities, including real estate, an 18.2 percent stake in Rosenbauer, Thalheimer Heilwasser, Bull Bau and House of Arts, which he manages with his partner, Victoria Swarovski. In 2025 he sold his stake in the Vienna-based confectioner Zuckerlwerkstatt.⁠[15]

Red Bull GmbH: Official website: https://www.redbull.com/ (opens in a new window)⁠[16]

Wings for Life: Official website: https://www.wingsforlife.com/ (opens in a new window)⁠[3]