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Broccoli AI

Broccoli AI is an artificial intelligence software company serving plumbing, HVAC, electrical and other home-service businesses. It provides call answering, booking and customer follow-up tools. Founded by Abhishek (AJ) Jain and Aditya Ketkar, it is based in San Francisco.

Contents12 sections
Key facts

2022 and Earlier: Founders and Predecessor

Pivot to Home Services

In early 2024 the team left its EV-infrastructure business and visited contractors. On June 11 they met Marcelle Flowers of Armstrong Plumbing and subsequently worked from her office for about three months. A call-answering product was operating within three weeks; Any Hour later became the first enterprise customer.⁠[2]

Subscription and Fulfillment Policy

The March 2025 fulfillment policy describes subscription voice assistants for plumbing, HVAC and electrical businesses. Refunds are assessed individually, with customers asked to report problems within 30 days. Cancellation notice and possible fees depend on purchase terms. This version identifies the operator as Martian Mobility Inc.⁠[3]

Operator and Data Policy

The September 10 privacy policy names Broccoli Intelligence Inc. and covers contact, account, payment and usage information from website and direct interactions. Data processed for customers falls under those customers’ policies. It also describes possible recording of website searches or chats and choices concerning optional tracking.⁠[4]

Expressive Mode

On September 18 the company introduced Expressive Mode, adding pauses, emphasis and intonation to its voice agents. Expression tags adjust delivery, such as using a softer tone during a call about a problem. The feature is intended to improve conversational delivery.⁠[5]

Voice Studio

Voice Studio lets businesses upload 10 seconds to three minutes of audio, read a script or describe a voice in text, then choose among three generated versions. It also offers over 30 English and Spanish voices, comparison on the same sample call, and organization-private custom voices.⁠[6]

Custom-Voice Development

The company subsequently described a customer request that influenced Voice Studio: a business wanted a custom voice based on preserved recordings of a customer-service representative. Engineers produced a sample and expanded the capability into a product for creating and selecting voices.⁠[7]

Mister Sparky Case Study

Mister Sparky South Texas began using Broccoli’s Dane agent at two locations in October 2025. An October 2026 customer interview reported over 27,000 calls and a booking rate above 70%, while staff still followed up before day-end. These figures come from a company-published customer case study.⁠[8]

Two Funding Rounds Announced

Products: Customer Intake and Business-System Integration

Broccoli’s agents cover inbound calls, outbound contact, lead follow-up and call-quality assessment. Listed integrations include ServiceTitan, Salesforce, AccuLynx and Housecall Pro, connecting appointments and customer interactions with existing business workflows.⁠[10]

Applications: Plumbing-Service Calls

For plumbing calls, the system collects symptoms, shut-off status, urgency and availability for the contractor’s service workflow. Drain calls can include blockage and cleanout details; water-heater inquiries can capture age, fuel type and leaks. The functions center on intake, qualification and booking.⁠[11]

Sources

  1. Broccoli AI: AI-native operating system for home service businesses (opens in a new window)
  2. A Letter of Thanks to Our Customers (opens in a new window)
  3. Broccoli AI Website Fulfillment Policy (opens in a new window)
  4. Broccoli AI Privacy Policy (opens in a new window)
  5. Broccoli Introduces New Expressive Voices (opens in a new window)
  6. Introducing Voice Studio: a voice your community already knows (opens in a new window)
  7. The Heartwarming Story Behind our Creation of Voice Studio (opens in a new window)
  8. Should an AI Be Your Customer’s First Touch Point? (opens in a new window)
  9. Broccoli Raises $52M Led by Khosla Ventures to Help Home Services Businesses Book More Jobs and Keep Customers Coming Back (opens in a new window)
  10. Broccoli AI (opens in a new window)
  11. Plumbing AI Receptionist & Phone Answering Service | Broccoli (opens in a new window)