Vurt

Its Apple App Store listing shows the Vurt app is published by VURT Corporation under the tagline “Home Of The Vertical Creators,” with version 1.0 dated February 19 and a 2026 copyright; the developer website link points to myvurt.com.⁠[1]

TechCrunch reported on March 17, 2026 that Vurt had announced its launch as a mobile-first vertical streaming platform for independent filmmakers, debuting with more than 100 episodes of original micro-series, films and shows, including films featuring Kevin HartKevin HartKevin Hart is an American comedian, actor, producer and entrepreneur known for stand-up comedy and films including Ride Along and Jumanji. He serves as chairman and CEO of Hartbeat, has published a memoir and children’s fiction, and has developed several business ventures. He received the Mark Twain Prize for American Humor in 2024 and has been interviewed by School of Hard Knocks.Open the full entry and Vivica A. Fox, and planning a new original title each week. It is free on the App Store and Google PlayGoogle PlayGoogle Play is a digital content distribution service operated by Google, centered on the Google Play Store, the app store for Android devices. Its predecessor, Android Market, launched in October 2008 alongside the first Android phone, and in March 2012 it merged with Google Music and the Google eBookstore and was renamed Google Play. As the main distribution channel for Android apps, its commissions, billing rules, and review practices have drawn controversy, including the Epic Games antitrust lawsuit in the United States and penalties under the European Union’s Digital Markets Act.Open the full entry and on the web.⁠[2]

The report said creators can submit work directly, with approved titles going live within 48 to 72 hours, and that the platform is free and ad-supported (AVOD), signing non-exclusive licensing agreements with a 50/50 revenue split.⁠[2]

TechCrunch said the idea came from founder Ted Lucas, the founder of Slip-N-Slide Records, and the difficulty he had distributing his documentary Miami Kingpins; he said not every content creator and filmmaker has the resources.⁠[2]

The launch team included Lucas, Eric Tomosunas of Swirl Films and director-producer Mark A. Samuels, with Hilmon SoreyHilmon SoreyHilmon Sorey is an American technology sales executive and angel investor, co-founder and managing director of ClozeLoop and a partner at 2.12 Angels; he co-founded the Miami tech hub The Source with Ted Lucas and is a co-founder of the vertical-video platform Vurt.Open the full entry as an angel investor and Tarik Brooks, formerly of BET and REVOLT, as an adviser.⁠[2]

On October 11, 2026 The Verge published Charles Pulliam-Moore’s interview with co-founder Hilmon Sorey, and several outlets reported from it that Vurt had released dedicated Apple TV and Android TV apps, bringing vertical microdramas to widescreen TVs.⁠[3][4]

Sorey said the move began with users wanting to watch their phone verticals on big screens: “At first, we first developed the ability for folks to cast to smart TVs.” Native TV apps followed, supporting HD and 4K video and higher-quality audio.⁠[5][4]

The coverage said Vurt remains free and ad-supported; Sorey criticised rivals’ coin bundles as “a ruse that they can use to boggle your mind.” Unlike the AI-generated content common on platforms such as DramaBox and ReelShort, most of Vurt’s series are made with human casts and crews.⁠[5][4]

By the company’s figures the platform carries about 3,500 episodes across more than 100 shows, with users rising from 10,000 at the March launch to 675,000; Gadget Hacks noted that these numbers are company-reported and not independently verified. The company also plans original series and livestreamed sporting events.⁠[4][6][5]

WLRN reported that Vurt’s microdramas typically run 30 to 90 episodes of two to three minutes each, built around cliffhangers, for phones and connected TVs, alongside original and licensed titles such as My First Love, with advertising revenue shared equally with creators.⁠[7]

It added that Vurt has partnered with the Urban Film Festival in Miami’s Overtown to give festival filmmakers a route to distribution, and that Vurt sits within The Source, a Black-owned tech hub founded by Lucas and Sorey. Sorey said he wanted to “cement South Florida as an epicenter for mobile-first storytelling.”⁠[7]

Vurt: Official website: https://www.myvurt.com/ (opens in a new window)⁠[1][8]