Hilmon Sorey

Sorey grew up in Chicago and spent about 25 years in San Francisco and Silicon Valley over a roughly 35-year technology career; he was a chief revenue officer three times and went through three exits, mostly at web security companies.⁠[1]

ClozeLoop’s website and EU-Startups describe Sorey as co-founder and managing director of ClozeLoop, a sales strategy, training and enablement firm founded in 2016, and say he has built sales teams with Salesforce, SurveyMonkey, Bill.com and Box and worked with more than 600 startups from seed to Series B.⁠[2][3]

He is also a partner at 2.12 Angels, a seed-stage venture firm in San Francisco; his ClozeLoop biography says he has written eight best-selling books on B2B sales and go-to-market strategy.⁠[2][1]

Sorey and fellow ClozeLoop co-founder Cory Bray published The Sales Enablement Playbook on June 23, 2017. Profiling ClozeLoop in its Spring/Summer 2018 issue, Wharton Magazine called the two "sales and marketing veterans" who "literally wrote the book on sales enablement," describing ClozeLoop as a San Francisco management consulting firm developed within the Wharton Venture Initiation Program, with clients including MicrosoftMicrosoftMicrosoft is a technology company founded by Bill Gates and Paul Allen in 1975 and headquartered in Redmond, Washington, with businesses spanning Windows, Microsoft 365, Azure, enterprise software, artificial intelligence, gaming and devices.Open the full entry, Salesforce and SurveyMonkey.⁠[4][5]

In an interview, Sorey said "the majority of my career has been in sales and marketing," that he led sales at organizations with "successful exits" including acquisitions and an IPO, and that he had worked "with more than 500 companies over the course of nearly 15 years"; he and Bray had published eight books with three more due that year, and had been invited to teach a class at Wharton.⁠[6]

EU-Startups announced that Sorey would lead a B2B sales workshop at the EU-Startups Summit in Barcelona on May 12–13, 2022.⁠[3]

In 2023 Sorey and music executive Ted Lucas launched Tech Knowledge, a workforce training program with Florida Memorial University; he is its board president.⁠[7][2]

Sorey and Lucas opened The Source, a Black-owned tech hub in downtown Miami aimed at closing the tech equity gap. Black Enterprise described him as a venture investor in more than 100 companies, including Uber and Lyft.⁠[7][8]

As of June 10, 2025, Sorey had made angel investments in 117 seed-stage startups, about 15% of them minority-led and about 10% women-led.⁠[1]

The same month The Source launched the SPARC South Florida competition, whose winner advances to the Startup World CupFIFA World CupThe FIFA World Cup is FIFA’s men’s national-team football tournament, held every four years.Open the full entry in San Francisco to compete for a $1 million prize; Sorey called it “a launch pad.”⁠[9]

At Vurt’s launch, Sorey was listed as an angel investor in the platform.⁠[10]

Ted Lucas, "along with Mark Samuels, Hilmon Sorey, Eric Tomosunas and Tarik Brooks," built VURT. Sorey said: "About 85% of video consumption is now happening on phones held vertically," and "People want storytelling in a format that fits how they already live and consume content."⁠[11]

Interviewed as Vurt’s co-founder, Sorey said users first wanted to watch their phone verticals on TV: “At first, we first developed the ability for folks to cast to smart TVs.” The native Apple TV and Android TV apps that followed support HD and 4K video and higher-quality audio.⁠[12][13][14]

He also criticised rivals’ coin bundles as “a ruse that they can use to boggle your mind,” stressing that Vurt stays free and ad-supported.⁠[13]

In an interview, Sorey expressed the view that "You can have a different kind of immersive experience, even on a wide screen in vertical format"; he described microdramas as a genre built on narrative structure — "You've got to have your hook to begin, and at the tail end of that" — and tied fast series approval and a 50/50 revenue split to fair creator treatment. He said overall engagement time rose among TV-app viewers (a company claim).⁠[15]

Lucas runs Vurt with Sorey, who said he wanted to “cement South Florida as an epicenter for mobile-first storytelling.”⁠[16]

ClozeLoop: Official website: https://www.clozeloop.com/ (opens in a new window)⁠[2]