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Virgin Limited Edition

Virgin Limited Edition is Richard BransonRichard BransonRichard Branson is a British entrepreneur and founder of Virgin Group. Beginning with a youth magazine and mail-order records, he expanded into aviation, leisure, telecommunications, finance and commercial spaceflight. He also founded Virgin Unite and is known for ballooning expeditions and his 2021 suborbital flight.Open the full entry’s collection of boutique retreats, private islands and safari camps across the Caribbean, Europe and Africa. It shares parent Virgin Hotels CollectionVirgin Hotels CollectionVirgin Hotels Collection is the hospitality parent formed in January 2023 for Virgin Hotels and Virgin Limited Edition, connecting city hotels, boutique retreats and residential development.Open the full entry with the urban lifestyle brand Virgin HotelsVirgin HotelsVirgin Hotels is a Virgin lifestyle hotel brand whose first property opened in Chicago in 2015, followed by expansion in the United States and United Kingdom. Since 2023 it has shared parent company Virgin Hotels Collection with Virgin Limited Edition.Open the full entry.

Contents7 sections
Key facts

Establishment

The collection launched in 2000 as Limited Edition by Virgin with Necker Island, Ulusaba and London members’ club The Roof Gardens, later sold. It adopted the Virgin Limited Edition name in 2005.⁠[1]

Business: Island, mountain and safari retreats

The collection operates smaller, location-specific properties spanning private islands, ski chalets, safari camps and vineyard hotels, with accommodation and destination activities. Its portfolio differs from a standardized urban hotel chain.⁠[2]

Hospitality-group integration

In January 2023 Virgin Limited Edition and Virgin Hotels were brought together under Virgin Hotels Collection. The two brands retained distinct positioning while sharing a parent for development and residential projects.⁠[3]

Portfolio: Nine retreats

The website lists Necker Island, The Branson Beach Estate, Kasbah Tamadot, Mahali Mzuri, Finch Hattons, Mont Rochelle, Ulusaba, Son Bunyola and The Lodge, spanning the British Virgin Islands, Morocco, Kenya, South Africa, Spain and Switzerland. It lists Ulusaba’s reopening for April 2027.⁠[4]

Development plan: A new Marrakech hotel

A partnership with Sazanes Immobilier is developing a 37-suite hotel near Marrakech. Announced plans call for 22 keys in Q1 2027 and the remaining 15 in Q1 2028; it is a planned development, not an operating property as of November 2026.⁠[5]

Related Organizations, Websites, and Public Accounts

Virgin Limited Edition: Official link: https://www.virginlimitededition.com/ (opens in a new window).⁠[4]

Sources

  1. About Our Luxury Retreats | Virgin Limited Edition (opens in a new window)
  2. Virgin Limited Edition (opens in a new window)
  3. ANNOUNCING VIRGIN HOTELS COLLECTION (opens in a new window)
  4. Virgin Limited Edition | Luxury Retreats Across The Globe (opens in a new window)
  5. Virgin Limited Edition announces a new hotel near Marrakech (opens in a new window)
  6. Virgin Hotels (opens in a new window)
  7. Richard Branson (opens in a new window)
  8. Eve Branson (opens in a new window)
  9. Eve Branson (opens in a new window)