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Taj Alavi

Taj Alavi is a brand and growth marketing executive who led global brand or marketing work at Instagram, Uber, and Spotify, and in October 2026 became the first chief marketing officer of the health testing company Function.

Contents5 sections
Key facts

June 19, 2023Speaking at Cannes Lions as Spotify’s Marketing Head

A June 19, 2023 article in SpotifySpotifySpotify is an audio streaming subscription service offering on-demand music, podcasts, and audiobooks through a free ad-supported service and a paid Premium subscription. Its parent company, Spotify Technology S.A., is incorporated in Luxembourg, has its principal operations in Stockholm, Sweden, and is listed on the New York Stock Exchange (ticker SPOT). It helped move the recorded-music business from buying and owning music to on-demand streaming and is one of the largest audio streaming subscription services by users.Open the full entry’s newsroom identified her as Spotify’s VP, Global Head of Marketing, and described her discussing, with Emma Chamberlain and others at a Spotify session during the Cannes Lions Festival of Creativity, how to engage Gen Z audiences, how to keep a brand voice in collaborations, and Spotify’s new brand positioning.⁠[1]

October 5, 2026Becoming Chief Marketing Officer of Function

On October 5, 2026, Function, based in Austin, Texas, announced that she had joined as the company’s first chief marketing officer. Function offers lab testing, MRI and CT imaging, and longitudinal health data, with membership priced at $365 a year.⁠[2][3]

Earlier Career

According to Function’s appointment announcement, she led global brand marketing at Instagram and launched Stories while the platform grew from 300 million to 1 billion users; she then led global brand and creative at Uber; as Global Head of Marketing at Spotify, she led growth, product, and marketing for a business spanning music, podcasts, and audiobooks; before joining Function, she consulted for Neko Health. The announcement does not give the years of these roles.⁠[2]

Related Organizations, Websites, and Public Accounts

Spotify: Official website: https://www.spotify.com/ (opens in a new window)⁠[1]

Function: Official website: https://www.functionhealth.com/ (opens in a new window)⁠[3]

Sources

  1. Emma Chamberlain and Taj Alavi On How to Work With Brands and Maintain Your Voice (opens in a new window)
  2. Function Accelerates Growth with Strategic Hire, Taj Alavi, Former Marketing Leader at Spotify, Uber, and Instagram, to Serve as Chief Marketing Officer (opens in a new window)
  3. Newsroom (opens in a new window)