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Sukhinder Singh Cassidy

Sukhinder Singh Cassidy is a Canadian business executive and entrepreneur who served as president of Google’s Asia Pacific and Latin America business and as president of StubHub, co-founded Yodlee, founded Joyus and the board talent marketplace theBoardlist, and became CEO of the cloud accounting software company Xero in February 2023.

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Key facts

Early Career: Education and First Jobs

Singh Cassidy holds a BA in Business from the Ivey School of Business Administration at the University of Western Ontario in Canada. She began her career in investment banking at Merrill Lynch and also worked early on at BSkyB and Amazon.⁠[1][2]

Co-founding Yodlee

In 1999 Singh Cassidy co-founded the financial data services platform Yodlee, serving as its senior vice president of sales and business development for its first five years.⁠[2][3]

President of Google Asia Pacific and Latin America

From 2003 to 2009 Singh Cassidy worked at GoogleGoogleGoogle is an American technology company founded by Larry Page and Sergey Brin and incorporated in 1998. It became an Alphabet subsidiary in 2015. Its businesses include internet search, advertising, software platforms, cloud computing, and artificial intelligence.Open the full entry as president of its Asia Pacific and Latin America business, growing it from under $100 million in revenue into a multi-billion-dollar operation across 103 countries.⁠[2][1]

Polyvore and Joyus

Singh Cassidy served as CEO of the fashion and lifestyle platform Polyvore. From 2011 to 2017 she was the founder, chair and CEO of the video commerce company Joyus, described as the first online video commerce marketplace.⁠[1][2]

Appearance on the a16z Podcast

On October 29, 2015, a16zAndreessen HorowitzAndreessen Horowitz (a16z) is a venture capital firm founded in 2009 by Marc Andreessen and Ben Horowitz. It invests from the seed stage through the growth stage and provides operational support to its portfolio companies.Open the full entry released the podcast episode “a16z Podcast: Boards and the Power of Networks,” featuring BoardList founder Singh Cassidy and John China of Silicon Valley BankSilicon Valley BankSilicon Valley Bank was a state-chartered commercial bank founded in California in 1983 and headquartered in Santa Clara. It was the principal subsidiary of the holding company SVB Financial Group, and its clients were concentrated among technology and life sciences companies and venture capital firms. In March 2023, after it announced a securities sale and a capital-raising plan, it suffered a massive run, was closed by California regulators, and was placed into receivership with the Federal Deposit Insurance Corporation. U.S. regulators invoked a systemic risk exception to protect all of its deposits, its deposits and loans were then assumed by First Citizens, its parent entered bankruptcy reorganization, and the regulatory reviews and litigation that followed the failure continued into 2026.Open the full entry. The episode examined how access to networks affects diversity and inclusion in tech, introduced BoardList as a talent marketplace aiming to place more qualified women on tech company boards, and discussed whether startup CEOs take on risk by adding less-known directors, what boards are for, whether new directors take seats from existing investors, and how common-stock board seats offer a way to change board composition. The episode was uploaded to the Andreessen Horowitz a16z YouTubeYouTubeYouTube is Google’s video-sharing and creator platform, founded in 2005 by Steve Chen, Chad Hurley, and Jawed Karim and acquired by Google in 2006. Built around video uploading, viewing, and creator earnings, the platform has developed Shorts, YouTube Music, Premium, YouTube TV, and products for children, and is headquartered in San Bruno, California, United States.Open the full entry channel on January 1, 2019.⁠[4][5]

President of StubHub

On April 5, 2018, eBayeBayeBay Inc. is an online marketplace company headquartered in San Jose, California, United States, founded in 1995 by Pierre Omidyar; it started out with person-to-person online auctions and listed on Nasdaq in 1998. As of the end of 2025, it had 135 million active buyers, and its platform’s gross merchandise volume in 2025 was nearly $80 billion.Open the full entry announced that Singh Cassidy would become president of its ticket marketplace StubHub effective May 2, succeeding Scott Cutler, reporting to eBay CEO Devin Wenig and joining eBay’s executive leadership team; she remained chairman of theBoardlist and a director of Urban Outfitters. Wenig said, “Sukhinder is a strong, dynamic leader who has founded and grown online marketplaces throughout her career.”⁠[3]

Singh Cassidy served as president of StubHub until 2020 and helped lead its 2020 sale to Viagogo for $4 billion.⁠[2][6]

Named CEO of Xero

On November 9, 2022, the cloud accounting software company Xero announced the appointment of Singh Cassidy as CEO effective February 1, 2023, succeeding Steve Vamos, who had led the company for almost five years; she joined Xero on November 28, 2022, to work with Vamos on the transition.⁠[7]

Board Roles and Writing

Singh Cassidy founded theBoardlist, a talent marketplace matching women and diverse executives with board seats, which merged with BoardProspects in 2023. She is lead independent director of Upstart, previously served on the boards of Ericsson, TripAdvisor, Stitch Fix and J. Crew, and advised Twitter. She is the author of Choose Possibility.⁠[2][6]

Sources

  1. Sukhinder Singh Cassidy (opens in a new window)
  2. Sukhinder Singh Cassidy (opens in a new window)
  3. Sukhinder Singh Cassidy Named President of StubHub (opens in a new window)
  4. a16z Podcast: Boards and the Power of Networks (opens in a new window)
  5. a16z Podcast | Boards and the Power of Networks (opens in a new window)
  6. Sukhinder Singh Cassidy (opens in a new window)
  7. Xero announces CEO succession, Sukhinder Singh Cassidy appointed (opens in a new window)