Santi Subotovsky

Subotovsky founded e-learning company AXG Tecnonexo in Argentina and later expanded its operations across Latin America and the United States.⁠[1][2]

He visited Silicon Valley with an Endeavor entrepreneurs’ group, meeting founders and venture investors. He later recalled that the trip prompted his decision to move to the United States and learn how the startup funding system worked.⁠[3]

He worked at Storm Ventures in Menlo Park, sourcing opportunities, conducting due diligence, attending board meetings and supporting portfolio companies.⁠[4]

He joined Emergence Capital as a Senior Associate, subsequently advancing to Principal and Partner.⁠[5]

Subotovsky spearheaded Emergence’s investment in Xapo, the firm’s first BitcoinBitcoinBitcoin (common symbol BTC) is an open peer-to-peer electronic cash protocol, network, and native digital asset. Full nodes independently verify transactions and blocks according to the consensus rules; transactions are recorded as UTXOs, and blocks are organized into a public ledger through proof of work. Bitcoin is not issued or managed by any single institution, but using, holding in custody, and trading it still involve key, privacy, market, and legal risks.Open the full entry investment. He had also led its investments in education technology companies Civitas Learning and Top Hat.⁠[6]

Emergence announced his promotion to Partner, alongside Joe Floyd’s promotion to Principal.⁠[6]

He joined Zoom’s board of directors. Zoom’s official team page continued to list him as a director as of November 2026.⁠[1]

Emergence began its investment relationship with Crunchbase. The firm’s portfolio page identifies Subotovsky as the investor, and his biography also lists a Crunchbase board role.⁠[7][2]

He led Emergence’s investment in Zoom. The company announced a $30 million Series C led by Emergence that month; Tom Taulli’s interview report with Subotovsky put the firm’s contribution at $20 million.⁠[8]

Emergence announced that Subotovsky had become its fifth General Partner, following his progression through the firm since 2010.⁠[5]

He appeared on Acquired as a Zoom director to discuss Eric Yuan’s entrepreneurial journey and the company’s IPO.⁠[9]

In a conversation with CloudflareCloudflareCloudflare (Cloudflare, Inc.) is a network infrastructure and security company headquartered in San Francisco that describes itself as a connectivity cloud company. Founded in 2009 by Matthew Prince, Michelle Zatlyn and Lee Holloway, it uses its global network to provide content delivery, security and developer platform services for websites and applications, and listed on the New York Stock Exchange in September 2019 under the symbol NET.Open the full entry co-founder Matthew Prince, he described assessing founders’ motivations, how teams resolve conflict and their commitment to long-term collaboration. In evaluating Zoom, he emphasized cross-border communication quality and Yuan’s focus on the product.⁠[3]

Subotovsky debuted on the Forbes Midas List at No. 23. Alongside Nicolás Szekasy and Meyer Malka, he was among the first Latin American-born investors included.⁠[10]

He announced Emergence’s lead investment in Logik.io’s $16 million Series A, discussing the evolution of configure-price-quote software and the founders’ experience at BigMachines and SteelBrick.⁠[11]

He and Jake Saper co-authored a post announcing Logik.ai’s agreement to be acquired by ServiceNowServiceNowServiceNow is an American enterprise cloud software company founded by Fred Luddy in 2004. It initially entered the enterprise market through IT service management and later expanded its workflow platform to employee service, customer service, security, and artificial intelligence applications. The company listed on the New York Stock Exchange in 2012 under the ticker symbol NOW.Open the full entry and reflecting on Emergence’s relationship with the founders.⁠[12]

Subotovsky wrote that Emergence was backing Ando’s $20 million seed round alongside Accel and Index Ventures. He explained the investment through Sara Du’s vision of a workspace shared by people and AI agents.⁠[13]

He holds a BS in economics from Universidad de San Andrés in Argentina and an MBA from Harvard Business School, and is an Endeavor Entrepreneur and Kauffman Fellow. He also co-founded Puente Labs to support Latin American founders expanding internationally.⁠[1][2]

His associated organizations include Emergence Capital, Zoom, Crunchbase and Puente Labs. The firm’s website is https://www.emcap.com/ (opens in a new window). His public accounts are @ssubo on X and santisubotovsky on LinkedInLinkedInLinkedIn is a social networking platform for professionals. It was founded in 2002 by Reid Hoffman and others, launched in 2003, and listed on the New York Stock Exchange in 2011; after Microsoft acquired it for approximately $26.2 billion in 2016, it became a wholly owned Microsoft subsidiary. Its revenue comes from membership subscriptions, advertising, and recruitment solutions.Open the full entry.⁠[2][14][4]