Emergence Capital

Gordon Ritter, Jason Green and Brian Jacobs founded Emergence Capital around enterprise software and services delivered over the internet. The firm invested in Salesforce in its founding year; Ritter’s official biography identifies it as the first major investment he led at Emergence.⁠[1][2][3][4]

Emergence was the sole venture investor in Veeva’s 2008 Series A. Ritter led the investment and later became Veeva’s board chair. The investment reflected the firm’s interest in cloud software serving specific industries.⁠[3][4][5]

The firm announced its $250 million third fund and explained its approach to fund size: limiting the number of portfolio companies so that partners could provide sustained, concentrated support. The announcement also recalled the firm’s early decision to establish its office in San Mateo.⁠[1]

Emergence dates the start of its partnerships with Crunchbase and Zoom to 2015, identifying Santi SubotovskySanti SubotovskySanti Subotovsky is an Argentina-born entrepreneur and venture investor, a General Partner at Emergence Capital and a Zoom director. He founded AXG Tecnonexo, joined Emergence in 2010, led its investment in Zoom and has worked with Crunchbase and other enterprise software companies.Open the full entry as the investor for both companies. CrunchbaseCrunchbaseCrunchbase is a private-company data and intelligence platform headquartered in San Francisco. It launched in 2007 as TechCrunch’s startup database, and its own company profile lists Michael Arrington as founder. It passed to AOL with TechCrunch in 2010 and was spun out of AOL/Verizon in 2015 with backing from Emergence Capital, with Jager McConnell as CEO; it has since raised more than $100 million and launched Pro, Enterprise, API and Crunchbase News products. Since 2025 it has focused on using AI to forecast private companies’ funding, growth and exits, delivering its data through MCP, APIs and third-party AI platforms.Open the full entry developed from a TechCrunchTechCrunchTechCrunch is an American technology news outlet founded in 2005 by Michael Arrington and Keith Teare and headquartered in San Francisco; it mainly covers technology companies, startups, and venture capital, and hosts events such as TechCrunch Disrupt. Its ownership passed successively through AOL, Verizon, and Yahoo, and in 2025 Regent announced its acquisition.Open the full entry project into a company and investment-data provider, while Zoom supplied video communications services.⁠[6][7]

Emergence announced its $435 million fifth fund for early-stage enterprise software. It highlighted industry cloud, software for deskless workers and Coaching Networks that use machine learning to help employees improve their work. The announcement also recalled the $335 million fund raised three years earlier.⁠[5]

The firm announced the $575 million Emergence Capital Partners VI and the $375 million Emergence Capital Opportunity I. The former targeted early-stage investments; the latter was intended primarily for follow-on investments in existing portfolio companies. Co-founder Jason Green would not invest from the new funds but would continue supporting the existing portfolio.⁠[8]

Emergence announced a $1 billion seventh fund against the backdrop of enterprise software’s shift toward AI. The firm said it would retain a concentrated investment approach and hands-on founder support, with partners making relatively few new investments each year.⁠[9]

Emergence and CapitalG co-led Bedrock Robotics’ $600 million Series C to support its autonomy platform for heavy construction equipment. Emergence stated that it had first invested in the company in 2025 and was adding to that investment.⁠[10]

Writing on the firm’s website, Ritter discussed control over AI systems and the information accumulated through their use. He proposed a framework spanning platform choice, organizational sovereignty and individual development, including portable personal cognitive records that could carry accumulated context between systems.⁠[11]

Emergence focuses on enterprise software. Its AI-Native Services guide examines companies that use AI systems to perform work and deliver service outcomes, rather than simply selling software tools. Covering seed through Series B, the guide discusses domain expertise, productizing services, pricing and delivery quality.⁠[12]

As of November 2026, the firm lists Gordon Ritter, Kevin Spain, Santi Subotovsky, Joe Floyd, Jake Saper and Lotti Siniscalco as General Partners. Jason Green and Brian Jacobs are listed as Founders and General Partners Emeritus. Its current website gives an office address at Pier 5 in San Francisco, California.⁠[2][3]