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Rick Beato

Rick Beato is an American musician, record producer, songwriter and music educator who produced records for bands including Shinedown and Needtobreathe and co-wrote Parmalee’s chart-topping single “Carolina,” and who since 2015 has run a YouTubeYouTubeYouTube is Google’s video-sharing and creator platform, founded in 2005 by Steve Chen, Chad Hurley, and Jawed Karim and acquired by Google in 2006. Built around video uploading, viewing, and creator earnings, the platform has developed Shorts, YouTube Music, Premium, YouTube TV, and products for children, and is headquartered in San Bruno, California, United States.Open the full entry channel known for music analysis and interviews with musicians.

Contents26 sections
Key facts

Born in Rochester, New York

Rick Beato was born in 1962.⁠[1]

He was born in Rochester, New York.⁠[2]

He grew up in Fairport, a suburb of Rochester, in a large Italian Catholic family with seven siblings; his father collected jazz records, his mother played piano by ear, and two of his aunts taught music.⁠[3]

He recalls that his first real love of a song came from his older sisters’ Beatles records; his middle-school music teacher encouraged him to take up the upright bass, and his father introduced him to jazz and Joe Pass’s album Virtuoso.⁠[4]

Master’s in Jazz Studies from New England Conservatory

He earned a Bachelor of Arts in music at Ithaca College and, in 1987, a master’s degree in jazz studies from the New England Conservatory of Music.⁠[2]

Signs with Polygram Publishing

After graduating from New England Conservatory, he returned to Ithaca College to teach.⁠[5]

After five years teaching jazz studies at Ithaca College, he signed with Polygram Publishing in 1992 as a songwriter.⁠[6]

Moves to Atlanta and Joins the Band Billionaire

In 1994 he moved to Atlanta and joined the rock band Billionaire; when the band did not take off, he pivoted to record producing.⁠[6]

Founds Black Dog Sound Studios

In 1995 he founded Black Dog Sound Studios in Atlanta, Georgia, going on to work in studio engineering, mixing and record production, and co-founded the record label 10 Star Records with his partner Johnny Diamond.⁠[2]

His production work began at Atlanta’s Tree Sound studio; he later added a 4,000-square-foot addition to his Stone Mountain home, where engineer Ken Lanyon handled engineering while he produced.⁠[7]

Charleston Bands Begin Recording at Black Dog

In 2002 the Charleston band the Working Title recorded at Black Dog and then signed with Universal, followed by local acts including Skin Tight and Jump Little Children; Crowfield recorded all three of its albums there and became the first band signed to 10 Star Records.⁠[7]

Co-Produces Shinedown’s Debut Album Leave a Whisper

He was one of three producers, with Bob Marlette and Tony Battaglia, on Shinedown’s 2003 debut album Leave a Whisper and shared writing credits with singer Brent Smith on songs including “Lost in a Crowd,” “In Memory” and “Stranger Inside”; in 2008 the two co-wrote “Son of Sam” for the deluxe edition of The Sound of Madness.⁠[8]

Works on Needtobreathe’s Album The Heat

Needtobreathe recorded The Heat in early 2007; the album was co-produced entirely by the band and also featured production work by him and Collective Soul frontman Ed Roland.⁠[9]

“Carolina,” Which He Co-Wrote, Tops Billboard Country Airplay

Parmalee’s single “Carolina,” co-written by the band’s four members and him, reached No. 1 on both the Billboard Country Airplay and Mediabase/Country Aircheck charts the week of December 9, 2013, and earned gold sales status; the label said its climb was the third-longest No. 1 trek in the Billboard Country Airplay chart’s history.⁠[10]

A Video of His Son’s Perfect Pitch Goes Viral and He Starts a YouTube Channel

By his own account, in December 2015, at a friend’s request, he filmed his son identifying complex chords to demonstrate perfect pitch and posted it on his personal Facebook page; he then began making videos on music theory, music history and film scoring.⁠[11]

He initially doubted anyone would watch an older man with white hair on YouTube; a year and about 340 videos after launching, he quit his day job to become a full-time YouTuber, with early content focused on playing instruments, composition and improvisation.⁠[12]

Testifies to the Senate IP Subcommittee on Fair Use

In July 2020 he testified at a hearing of the Senate Judiciary Committee’s Subcommittee on Intellectual Property on the DMCA and fair use, explaining that his educational music videos regularly receive takedown notices; he argued such videos should be covered by fair use and proposed a “fair use registry.”⁠[13]

Announces a Gibson Signature Guitar

In a New Year’s Eve livestream he announced that Gibson was developing a signature model for him based on his TV Yellow Les Paul Special DC, and said he would donate all proceeds to a music charity.⁠[14]

Gibson Releases the Rick Beato Les Paul Special Double Cut

Gibson released the Rick Beato Les Paul Special Double Cut, limited to 500 units worldwide, with a thinner-than-usual body and a new color called TV Blue Mist; he pledged all of his royalties from it to the Save The Music Foundation.⁠[15]

First Television Appearance

He made his first television appearance, discussing the music of The Walking Dead on AMC’s Talking Dead; as of December 2022 the channel had nearly 3.3 million subscribers.⁠[6]

Live Show at Variety Playhouse

He staged a live version of his YouTube show at Atlanta’s Variety Playhouse, which also featured a reunion concert by Billionaire; his channel then had more than 3.5 million subscribers.⁠[4]

Attends a Senate AI Insight Forum

He took part in an artificial-intelligence forum convened by Senate Majority Leader Chuck Schumer, proposing a “music dataset license” so that consumers and rights holders would know what music AI models were trained on; in a later video he said he had also proposed that AI-generated music not be eligible for copyright.⁠[16]

Channel Nears 4 Million Subscribers

As of February 2024 his Everything Music channel had almost 4 million subscribers; jazz pianist Keith Jarrett had invited him to his home for an interview.⁠[3]

Comments on AI and Music

He predicted that some listeners would come to prefer AI-generated works, and observed that country and rock had risen in popularity over the previous few years while hip-hop had declined.⁠[17]

Creates the Fictional AI Singer Lyra Vega

In a radio interview he described an experiment in which he used ChatGPT to invent a fictional singer, Lyra Vega, and the song “Neon Ghosts,” Claude to write the lyrics and Suno to generate the track; he judged its melody stronger than much current pop music.⁠[18]

Posts a Video Criticizing Copyright Claims

He posted a video saying he was disputing copyright claims, chiefly from Universal Music Group, over music clips in his interview videos, without which his channel of some 2,000 videos could be taken down; he argued that playing clips to discuss music is fair use.⁠[19]

More Than 5 Million Subscribers

As of November 2025 his YouTube channel had more than five million subscribers, with lessons and interviews covering subjects from harmony to songwriting.⁠[5]

Appears on the Lex Fridman Podcast

He appeared on episode 492 of the Lex FridmanLex FridmanLex Fridman is a Soviet-born, US-raised computer scientist and podcast host who works as an MIT research scientist on human-AI interaction and autonomous driving. His Lex Fridman Podcast is known for hours-long conversations with guests including heads of state and technology leaders.Open the full entry Podcast, discussing topics including the greatest guitarists and guitar solos, perfect versus relative pitch, Miles Davis, Beethoven and Bach, AI in music, YouTube copyright strikes and Spotify.⁠[20]

Criticizes a New York Times Songwriters List

He posted two videos criticizing the New York Times critics’ “30 Greatest Living American Songwriters” list; the critics had defended their choices on a May 7 episode of a Times podcast. His channel then had about 5.4 million subscribers and 6 billion lifetime views.⁠[21]

As of October 2026: Publishes The Beato Book

He publishes The Beato Book Interactive, a digital music theory textbook in which most written examples have an audio player and video lectures are interspersed, aimed at musicians of all levels from beginner to advanced.⁠[22]

Related Organizations, Websites, and Public Accounts

Personal website: Public link: https://rickbeato.com (opens in a new window)⁠[20]

Sources

  1. Rick Beato | Biography, Music & News | MusicTech (opens in a new window)
  2. Rick Beato | NAMM.org (opens in a new window)
  3. How Rick Beato struck YouTube gold with his ‘Everything Music’ channel | News Channel 3-12 (opens in a new window)
  4. Rick Beato brings his YouTube universe to the stage at Variety Playhouse (opens in a new window)
  5. Rick Beato ’87 MM on Music, Mentorship, and the Meaning of Connection | NEC Alumni Network (opens in a new window)
  6. Rick Beato’s music passion translates into 3.3 million YouTube followers (opens in a new window)
  7. Rick Beato has helped produce some of Charleston's best bands - Charleston City Paper (opens in a new window)
  8. “When you talk about just knowledge of music and of instrumentation, he is a literal genius”: Shinedown frontman Brent Smith on what makes Rick Beato a great producer | MusicRadar (opens in a new window)
  9. NEEDTOBREATHE to Release 'The Heat' - Christian Today (opens in a new window)
  10. PARMALEE'S "CAROLINA" SPENDS 2ND STRAIGHT WEEK AT #1/ EARNS GOLD SALES STATUS - BBR Music Group (opens in a new window)
  11. 208 | Rick Beato on the Theory of Popular Music – Sean Carroll (opens in a new window)
  12. Atlanta Magazine • Atlanta Magazine February 2021 • The Science Behind Your Favorite Song (opens in a new window)
  13. What’s Fair? Senate IP Subcommittee Contemplates Problems with Copyright Fair Use Regime (opens in a new window)
  14. Gibson to Create Rick Beato Signature Les Paul Special DC | GuitarPlayer (opens in a new window)
  15. Rick Beato Partners with Gibson for a Limited-Edition Gibson Les Paul Special Double Cut (opens in a new window)
  16. 'We're laundering plagiarism': Music experts speak on AI and copyright issues following Senate forum (opens in a new window)
  17. “In the future you'll go to Spotify, you'll see The Beatles, and The Beatles AI”: Rick Beato shares his worries about AI | MusicTech (opens in a new window)
  18. How AI is changing the music business | On Point with Meghna Chakrabarti (opens in a new window)
  19. Rick Beato is Right to Rant About Music Copyright Strikes - Saving Country Music (opens in a new window)
  20. #492 – Rick Beato: Greatest Guitarists of All Time, History & Future of Music | Lex Fridman Podcast (opens in a new window)
  21. YouTube Music Guru Shreds NYT Critic Panel's 30 Greatest Songwriters List (opens in a new window)
  22. The Beato Book Interactive (opens in a new window)