Pine Labs
Pine Labs is an Indian payment technology company founded in 1998 and headquartered in Noida, providing in-store and online payments, card issuing, gift-card and related services to merchants, brands and financial institutions. It listed on Indian stock exchanges in November 2025.
Contents24 sections
Key facts
1998Founded in India
Pine Labs was incorporated as Pine Labs Private Limited in 1998 and started operations in India.[1]
The company was founded by Lokvir KapoorLokvir KapoorLokvir Kapoor is an Indian business executive and co-founder of the payment technology company Pine Labs. He was Pine Labs’ chief executive from 2004 to 2018 and then its executive chairman.Open the full entry, Rajul GargRajul GargRajul Garg is an Indian entrepreneur and venture capitalist who co-founded the payment technology company Pine Labs and also helped found GlobalLogic and Sunstone Business School. He later founded the early-stage technology venture firm Leo Capital.Open the full entry and Tarun Upadhyay.[2]
From the late 1990s to 2004 Pine Labs mainly offered smart card-based payment and loyalty solutions for the petroleum sector.[3]
2005Launches Plutus
In 2005 Pine Labs launched Plutus.[1]
March 2009Investment from Sequoia Capital India
In March 2009 Sequoia Capital IndiaPeak XV PartnersPeak XV Partners is a venture capital firm that grew out of Sequoia’s India and Southeast Asia business, investing across the seed, venture and growth stages in markets including India, Asia-Pacific and the United States. The firm began operating as Sequoia Capital India in 2006 and adopted its current name and became independent in 2023.Open the full entry (later renamed Peak XV Partners) invested $1.2 million in the Noida-based startup; Peak XV said Pine Labs had spun out of its portfolio company GlobalLogic.[4]
2013–2017New Products and Overseas Expansion
It launched PayLater in 2013 and PinePerks in 2014, and entered Malaysia in 2017.[1]
March–April 2019: Acquires Qwikcilver
On March 19, 2019, Pine Labs announced a $110 million agreement to acquire gift-card solutions company Qwikcilver, funded from internal cash and additional money from existing investors; the deal closed on April 19, and Qwikcilver co-founder and CEO Kumar Sudarsan joined Pine Labs’ leadership.[5]
July 22, 2019Responds to Patent Suit
On July 22, 2019, Pine Labs appeared before the District Court in Bangalore in a suit alleging infringement of Indian patent IN309274; the company denied infringing and said it would challenge the patent’s validity.[6]
January 24, 2020Mastercard Investment
On January 24, 2020, Pine Labs announced an undisclosed investment from Mastercard; the two planned to offer card- and real-time-payment-based instalment financing at checkout in stores and online.[7]
March 3, 2020Amrish Rau Becomes CEO
On March 3, 2020, Pine Labs named Amrish Rau CEO, replacing Vicky Bindra, who was returning to San Francisco after two years in the role. The company, then incorporated in Singapore, processed about $30 billion in payments a year for some 140,000 merchants across about 450,000 network points in India, Southeast Asia and the Middle East.[8]
2020–2021Rising Valuation and the Fave Acquisition
Pine Labs was valued at about $1 billion in early 2020 and at about $2 billion after a December 2020 round.[9]
Pine Labs first invested in Southeast Asian startup Fave in 2020 and on April 13, 2021, announced its acquisition for $45 million; Fave started as a fitness subscription service and later helped offline merchants win customers through gift cards and vouchers.[10]
May–September 2021: A Series of Fundraises
In May 2021 Pine Labs completed the first close of a $285 million round led by Ward Ferry Management, Baron Capital Group, Duro Capital, Marshall Wace and Moore Strategic Ventures at a $3 billion valuation; it then served over 140,000 merchants with about 600,000 payment terminals deployed.[9]
In July 2021 Pine Labs said the round totalled $600 million, with investors including Fidelity Management & Research Company, BlackRockBlackRockBlackRock is a publicly traded investment management company headquartered in New York, founded in 1988 by Larry Fink and seven others and listed on the New York Stock Exchange (ticker BLK); its businesses include the iShares family of exchange-traded funds and the Aladdin investment and risk management platform. As of June 30, 2026, its assets under management totaled $15.3 trillion.Open the full entry, a fund advised by Neuberger Berman, IIFL and Kotak; CEO Amrish Rau said it planned to explore the public markets within two years.[11]
In September 2021 Invesco Developing Markets Fund invested a further $100 million in Pine Labs.[12]
August 10, 2021Kunal Shah Joins the Board
In August 2021 Pine Labs appointed CRED founder Kunal Shah to its board.[13]
2021–2023Plural and Further Acquisitions
Pine Labs launched Plural in 2021, acquired QFix, Mosambee and Setu in 2022, and acquired Credit+ in 2023.[1]
January 4, 2022State Bank of India Invests
In January 2022 State Bank of India, the country’s largest commercial bank, invested $20 million in Pine Labs, which said it would use the money to scale its newly launched online payments brand Plural and its buy-now-pay-later business.[14]
June 23, 2022Acquires Setu
In June 2022 Pine Labs acquired Setu, a Bengaluru-based API fintech startup, on undisclosed terms; Setu’s APIs covered Aadhaar eSign, BBPS bill payments and FASTag collections, among other uses.[15]
January 19, 2023Enters the UAE
In January 2023 Pine Labs entered the United Arab Emirates, opening an office at Emaar Business Park in Dubai and announcing a partnership with Kalyan Jewellers.[16]
May 2024Singapore Court Approves Move to India
In May 2024 Pine Labs received Singapore court approval to merge its Singapore entity into its Indian unit, allowing it to transfer all its assets to India; it was then valued at over $5 billion, with backers including Peak XV, Fidelity, Invesco, Temasek, PayPalPayPalPayPal Holdings, Inc. (Nasdaq: PYPL) is an American digital payments company that operates payment brands including PayPal, Venmo, Braintree, and Xoom, providing online and in-store payments, money transfers, and consumer credit to consumers and merchants worldwide.Open the full entry and Alpha WaveAlpha Wave GlobalAlpha Wave Global (known as Alpha Wave) is an alternative asset manager founded in 2012, operating in private equity, private credit, and insurance and retirement solutions; its portfolio includes SpaceX, Anthropic, OpenAI, Cerebras, and Long Lake.Open the full entry.[17]
In 2025 Pine Labs merged with Pine Labs Singapore.[1]
June–November 2025: Initial Public Offering
Pine Labs’ FY2025 revenue rose 28.5% to Rs 2,274 crore, and its net loss narrowed 57% to Rs 145 crore. In early November 2025 it filed its red herring prospectus for a fresh issue of Rs 2,080 crore plus an offer for sale of up to 8.23 crore shares by holders including Peak XV, Temasek, PayPal and Mastercard; subscription ran from November 7 to 11, with listing planned on the NSE and BSE.[18]
Compared with the June draft prospectus, the fresh issue was cut 20% and the offer for sale 44%; at the top of the Rs 210–221 price band the valuation was about Rs 254 billion (about $2.9 billion), roughly 40% below its last private round.[19]
November 14, 2025Listing Day
On its debut on November 14, 2025, Pine Labs shares opened at Rs 242, touched Rs 284 and closed at Rs 252, 14% above the Rs 221 issue price, for a market value of about Rs 289 billion (about $3.3 billion).[20]
February 18, 2026Partnership with OpenAI
In February 2026 Noida-based Pine Labs said it would embed OpenAIOpenAIOpenAI is an artificial intelligence research and product organization founded in 2015 that develops the GPT model series, ChatGPT, Codex and a developer API, and conducts research on image, speech, video and intelligent agents. After its 2025 restructuring, the nonprofit OpenAI Foundation continues to control the for-profit OpenAI Group PBC. Its growth has involved large-scale fundraising and compute partnerships, and has also been accompanied by controversies over governance, copyright, privacy and AI safety.Open the full entry’s APIs in its payments and commerce infrastructure, starting with business-to-business uses such as invoice processing, settlement and payments orchestration; it said the deal was non-exclusive with no revenue sharing. It then served more than 980,000 merchants, 716 consumer brands and 177 financial institutions across 20 countries.[21]
February 23, 2026Contracts from Three Oil Marketing Companies
In February 2026 Pine Labs said it had won multi-year contracts from Bharat Petroleum Corporation Limited, Hindustan Petroleum Corporation Limited and Indian Oil Corporation Limited to deploy, manage and maintain nearly 130,000 digital payment acceptance devices at fuel stations and outlets across India, and to run Indian Oil’s XTRAPOWER fleet loyalty platform.[22]
April 25, 2026Acquires Shopflo
In April 2026 Pine Labs acquired Shopflo, a checkout-optimisation SaaS platform used by more than 1,000 e-commerce brands, for an undisclosed price; Shopflo was founded by Priy Ranjan with Ankit Bansal and Ishan Rakshit.[23]
May 2026Enters the Philippines
In May 2026 Pine Labs entered the Philippines with GCash for Business as its first payments partner, adding instalment, loyalty and cashback features to its merchant acquiring offering; Pine Labs has a locally incorporated entity in the country.[24]
Related Organizations, Websites, and Public Accounts
Pine Labs: Official website: https://www.pinelabs.com/ (opens in a new window)[25]
X: Official account: https://x.com/pinelabs (opens in a new window)[25]
LinkedInLinkedInLinkedIn is a social networking platform for professionals. It was founded in 2002 by Reid Hoffman and others, launched in 2003, and listed on the New York Stock Exchange in 2011; after Microsoft acquired it for approximately $26.2 billion in 2016, it became a wholly owned Microsoft subsidiary. Its revenue comes from membership subscriptions, advertising, and recruitment solutions.Open the full entry: Official account: https://www.linkedin.com/company/pinelabs (opens in a new window)[25]
YouTubeYouTubeYouTube is Google’s video-sharing and creator platform, founded in 2005 by Steve Chen, Chad Hurley, and Jawed Karim and acquired by Google in 2006. Built around video uploading, viewing, and creator earnings, the platform has developed Shorts, YouTube Music, Premium, YouTube TV, and products for children, and is headquartered in San Bruno, California, United States.Open the full entry: Official account: https://www.youtube.com/channel/UCFgMWH8YdL_T-mz5TejZgmg (opens in a new window)[25]
Sources
- About Pine Labs (opens in a new window)
- India Fintech Merchant Payment Platform Pine Labs Files for India IPO to Raise $304 Million at $6 Billion Valuation, Founded in 1998 by Lokvir Kapoor, Rajul Garg & Tarun Upadhyay, Investors Include Sequoia India (Peak XV Partners), Actis Capital, Temasek, PayPal, Mastercard, Lone Pine Capital, Vitruvian Partners, Sunley House Capital, Baron Capital Group, Duro Capital, Marshall Wace, Moore Strategic Ventures & Ward Ferry Management (opens in a new window)
- From petrocards to digital payments infrastructure: how Pine Labs stayed ahead of the curve by doing this one thing (opens in a new window)
- Pine Labs IPO: The Power of Consistent Compounding (opens in a new window)
- Pine labs completes Qwikcilver acquisition (opens in a new window)
- Statement (opens in a new window)
- Pine Labs announces investment from Mastercard (opens in a new window)
- Amrish Rau Joins Pine Labs as Ceo (opens in a new window)
- Merchant commerce platform Pine Labs valued at $3 billion in new fundraise (opens in a new window)
- Pine Labs acquires Southeast Asian startup Fave for $45 million (opens in a new window)
- Asian merchant commerce giant Pine Labs secures $600 million (opens in a new window)
- Asian merchant commerce platform Pine Labs raises $100 million (opens in a new window)
- CRED Founder Kunal Shah joins the board of Pine Labs (opens in a new window)
- India's largest bank State Bank of India to invest in Pine Labs (opens in a new window)
- Pine Labs acquires leading API fintech startup Setu (opens in a new window)
- Pine Labs enters UAE to enable best-in-class fintech platform for banks and merchants (opens in a new window)
- Pine Labs gets Singapore court approval to shift base to India (opens in a new window)
- Pine Labs cuts IPO size in RHP; issue opens on Nov 7 (opens in a new window)
- Pine Labs aims to take Indian fintech global even as it cuts valuation for IPO (opens in a new window)
- Pine Labs gets warm market welcome on $440M India IPO despite a valuation trim (opens in a new window)
- OpenAI deepens India push with Pine Labs fintech partnership (opens in a new window)
- Pine Labs awarded multi-year contracts by top 3 Indian OMCs for nationwide Digital Payments Platform Modernisation (opens in a new window)
- Pine Labs acquires Shopflo to build India's leading unified commerce and payments platform (opens in a new window)
- Global fintech Pine Labs enters the Philippines market with GCash for Business as its first payments partner (opens in a new window)
- Pine Labs (opens in a new window)