NewsBreak
NewsBreak is a local news and information app headquartered in Mountain View, California, founded in Silicon Valley in 2015 by former Yahoo executive Jeff ZhengJeff ZhengJeff Zheng (Zheng Zhaohui) is the founder and chief executive of the US local news app NewsBreak; he worked on search and recommendation algorithms at Yahoo and headed its Beijing research lab, left Yahoo in 2011 to start the Chinese news aggregation app Yidian Zixun, and in 2015 founded Particle Media, NewsBreak’s operating company, in Silicon Valley.Open the full entry and operated by Particle Media, Inc.; it aggregates local news with AI recommendations, raised $115 million in 2021, and in 2024 drew scrutiny from US lawmakers over AI-generated errors and its Chinese origins.
Contents23 sections
Key facts
2015–2016Founding and App Launch
Former Yahoo executive Jeff Zheng founded NewsBreak (early on written News Break) in Silicon Valley in 2015.[1]
NewsBreak launched in the US in 2015 as a subsidiary of the Chinese news aggregation app Yidian Zixun; both were founded by Jeff Zheng and share a 2015 US patent for a news-recommendation algorithm, “Interest Engine.”[2]
With co-founder Ren Xuyang, Zheng aimed to replicate Yidian Zixun’s success abroad.[3]
Since 2019Topping the Chart
Since January 2019, NewsBreak has ranked No. 1 among free iPhone news apps on the US App Store several times.[3]
2020Harry Shum Becomes Chairman
In 2020, Harry Shum, the former head of Microsoft’s AI and Research Group, became chairman of NewsBreak’s board. At the time the company had 107 employees, 10 million daily and 23 million monthly active users, and content from 10,000 content providers and news organizations, and it planned an engineering center in the Seattle area.[4]
January 7, 2021Raises $115 Million
On January 7, 2021, NewsBreak announced a new $115 million funding round led by Francisco Partners, which took a board seat, with participation from IDG Capital; the company had previously raised $36 million, did not disclose its valuation, and said it reached 12 million daily active users.[5]
March 29, 2021Tightened Creator Content Policy
NewsBreak announced a new creator content policy effective April 1, 2021: content must contain facts and information, and fiction, pure venting posts and purely biased content would not be accepted; articles had to be at least 250 words, and entertainment, relationship-advice and opinion pieces would receive lower CV Scores and fewer impressions.[6]
April 5, 2021#StopAsianHate Content Campaign
After the Georgia shootings, NewsBreak ran a #StopAsianHate content campaign; five selected writers each designated an Asian American and Pacific Islander organization to receive a $1,000 donation, for a total of $5,000.[7]
June 2, 2021Local Journalism Fellowship
NewsBreak announced 24 fellows for its 2021 NewsBreak Fellowship for Local Journalism, a paid 10-week program for students.[8]
June 2021Ownership and Data Storage Questioned
NewsBreak then had nearly 200 employees in the US; Phoenix New Media had once held a large but not majority stake in Particle Media, a stake since much reduced. Greg Vederman, vice president of brand marketing, said the company is an American business and that all US customer data is hosted on Amazon Web Services servers in the US.[9]
November 19, 2021Launches the Contributor Network
A year after launching its Creator Program, NewsBreak expanded it into the Contributor Network, covering amateur writers, professional journalists, subject-matter experts and video creators, with three planned tiers and new editorial standards and guidelines.[10]
February–March 2022: Original Local News Pilot in Denver
In February 2022, NewsBreak hired Jim Bell, a former Today Show and Tonight Show producer, to oversee strategy. In Denver it employed reporters and an editor to publish original local news, the only city where it had paid staff; it also paid to republish content from outlets such as CBS4 and Axios Denver, and planned further pilots in Pennsylvania and Arizona.[11]
September–October 2022: Opens New York Office
On September 1, 2022, NewsBreak opened an office inside New York’s Empire State Building for its media team and East Coast sales team.[12]
On October 18 that year, Scott Kelliher, who had managed client relationships with brands including eBayeBayeBay Inc. is an online marketplace company headquartered in San Jose, California, United States, founded in 1995 by Pierre Omidyar; it started out with person-to-person online auctions and listed on Nasdaq in 1998. As of the end of 2025, it had 135 million active buyers, and its platform’s gross merchandise volume in 2025 was nearly $80 billion.Open the full entry, Yahoo, AOLAOLAOL is an American internet brand offering a news portal, email, and membership services. Its history dates to an online-services company founded in 1985.Open the full entry and Time Inc., became head of revenue.[13]
June 15, 2023IAB Tech Lab Certification
The NewsBreak app was certified by IAB Tech Lab for implementing the Open Measurement SDK through Prebid’s open-source framework; the company then said it had more than 50 million monthly users.[1]
December 2023–Early 2024Erroneous Stories Draw Complaints
On December 27, 2023, NewsBreak ran a story about a shooting in a New Jersey town that local police said was AI-generated and false. In early 2024, a Colorado food bank said the app had published wrong food-distribution times, and a Pennsylvania charity said an AI-written article wrongly advertised its free medical clinics.[14]
January–April 2024: NewsGuard Rating Dispute
In January 2024, the news-site rating service NewsGuard gave NewsBreak a score of 12.5 out of 100. On April 29, general counsel Yiyi Jin disputed it, saying the content in question had been removed after being flagged; NewsGuard replied that the issues were addressed in its label.[15]
June 2024US Lawmakers Call for Scrutiny
After Reuters published an investigation into NewsBreak’s Chinese origins and AI errors, Senator Mark Warner and Representatives Raja Krishnamoorthi and Elise Stefanik called for more scrutiny. NewsBreak said it has always been a US company; Francisco Partners said its stake is under 10%.[2]
November 15, 2024Working with Local Publishers
NewsBreak said it does not write the news and that local publishers can earn through an advertising revenue share; States Newsroom had worked with it since February 2022, and local outlets such as Mat-Su Sentinel and The Dakotan had joined.[16]
May 2025NBot Launch and AI Award
On May 15, 2025, NewsBreak launched a beta of NBot, an AI agentic assistant that lets users adjust feed topics, locations, notification and ad settings in natural language and ask about local dining, traffic and events; it was initially limited to early-access users.[17]
On May 29, NewsBreak announced that its real-time wildfire map, built with AI from multiple news sources, had won the new “Most Innovative Use of AI” award at LMA’s 2024 Digital Innovation Awards.[18]
July–September 2025: Workplace Recognitions
On July 24, 2025, NewsBreak earned Great Place to Work certification, with 84% of staff describing it as a great place to work.[19]
That September, NewsBreak ranked 32nd globally on Fast Company’s Best Workplaces for Innovators list; the company then said it had more than 40 million monthly active users.[20]
May 2026SPOTLIGHTS and Personalized Newsletters
On May 6, 2026, NewsBreak introduced SPOTLIGHTS: small-business owners answer guided questions to produce an article about their business, which after review is published with hyperlocal targeting and pushed to nearby readers; sign-up includes one free feature article and push notification.[21]
On May 8, the company described its personalized newsletters: more than 40 types, received by about 30 million people, with about 50 million sent daily, and the technology offered to publishers through the Aigeon platform.[22]
On May 26, NewsBreak was named to the Fortune Best Workplaces in the Bay Area 2026 list.[23]
September 16, 2026First Chief Business Officer
Nicolas Zylberstein, who spent six years at ByteDance and worked on the early launch of TikTok Shop, became NewsBreak’s first chief business officer, leading growth across NewsBreak, Nearby AI and NDot AI.[24]
As of October 2026: Current Operations
Nearby AI, built by the team behind NewsBreak, helps homeowners describe problems at home, estimate local prices and check quotes, free of charge for homeowners.[25]
NDot AI provides publishers with infrastructure for app and newsletter development, marketing, personalized recommendations, and advertising and subscription monetization.[26]
In job listings NewsBreak describes itself as a “Content Intelligence platform” with more than 40 million monthly active users.[27]
Its iOS app, developed by Particle Media Inc., is rated 4.8 on the US App Store from 1.4 million ratings and ranks sixth in the News chart.[28]
Related Organizations, Websites, and Public Accounts
NewsBreak: Official website: https://www.newsbreak.com/ (opens in a new window)[29]
X: Official account: https://x.com/newsbreakApp (opens in a new window)[29]
LinkedInLinkedInLinkedIn is a social networking platform for professionals. It was founded in 2002 by Reid Hoffman and others, launched in 2003, and listed on the New York Stock Exchange in 2011; after Microsoft acquired it for approximately $26.2 billion in 2016, it became a wholly owned Microsoft subsidiary. Its revenue comes from membership subscriptions, advertising, and recruitment solutions.Open the full entry: Official account: https://www.linkedin.com/company/particle-media-inc (opens in a new window)[29]
Nearby AI: Official website: https://nearby.ai/ (opens in a new window)[25]
NDot AI: Official website: https://ndot.ai/ (opens in a new window)[26]
Sources
- NewsBreak Becomes the First App IAB Tech Lab Open Measurement Certified Using Prebid Integration (opens in a new window)
- US lawmakers call for scrutiny of NewsBreak app over Chinese origins (opens in a new window)
- Meet News Break, the news app trending in America founded by a Chinese media veteran (opens in a new window)
- Former Microsoft AI and Bing chief Harry Shum joins fast-growing startup News Break as chairman (opens in a new window)
- Local news app News Break raises $115M (opens in a new window)
- Re-committing to local news (opens in a new window)
- Supporting the Asian community through storytelling and donations (opens in a new window)
- 2021 NewsBreak Fellowship for Local Journalism (opens in a new window)
- 在美受追捧的News Break 能否不受中国政府控制? (opens in a new window)
- Introducing the Contributor Network (opens in a new window)
- Denver is NewsBreak’s “test market” for original local news on a national app (opens in a new window)
- NewsBreak Opens New Office in NYC! (opens in a new window)
- NewsBreak Welcomes Scott Kelliher (opens in a new window)
- 又一个TikTok?美议员担心新闻应用程序NewsBreak的中国背景,呼吁进行严格审查 (opens in a new window)
- NewsBreak.com - NewsGuard (opens in a new window)
- The Ecosystem Helping to Bring Community Voices to News Deserts (opens in a new window)
- NewsBreak Launches NBot AI Assistant (opens in a new window)
- People-Centered Approach Wins AI Innovation Award (opens in a new window)
- Empowering Company Culture Earns NewsBreak Great Place to Work Certification (opens in a new window)
- #32 Globally for Empowering Innovators (opens in a new window)
- Turn the Spotlight on Your Local Business (opens in a new window)
- The Personalized Edition of One (opens in a new window)
- Officially Among the Best in the Bay Area (opens in a new window)
- Nicolas Zylberstein Joins NewsBreak (opens in a new window)
- Nearby AI — Say what's wrong. We'll take it from there. (opens in a new window)
- NDot AI: the growth platform for modern media (opens in a new window)
- Engineering Intern, NexBreak Venture @ News Break | Francisco Partners Job Board (opens in a new window)
- NewsBreak: Local News & Alerts App - App Store (opens in a new window)
- NewsBreak: Local News & Alerts (opens in a new window)