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NAVER

NAVER is a South Korean internet company founded by Lee Hae-jinLee Hae-jinLee Hae-jin is the founder and board chairman of NAVER, associated with Korean-language search, LINE’s international expansion and global investment. His career includes Samsung SDS and leadership of NAVER and NHN. He shifted to global investment in 2017 and returned as NAVER board chairman in 2025.Open the full entry in 1999. It expanded from Korean-language search and portal services into advertising, commerce, digital content, fintech, cloud computing and AI. Its group incubated LINELINELINE is a messaging application and service brand launched in Japan on June 23, 2011. Developed by a team including Jungho Shin at NHN Japan, it offers messages, voice and video calls, stickers and official accounts, with associated content, commerce and financial services. LY Corporation and regional companies including LINE Plus operate its businesses, principally in Japan, Taiwan and Thailand.Open the full entry in Japan and participated in the integration that produced LY CorporationLY CorporationLY Corporation is a Japanese internet company operating services including LINE and Yahoo! JAPAN. Its present organizational structure followed a group reorganization in 2023.Open the full entry.

Contents11 sections
Key facts

Incorporation, Combination and Listing

Naver.com incorporated and launched the NAVER search portal in June 1999. It combined with Hangame and other businesses in 2000, adopted the NHN name in 2001 and listed on KOSDAQ in October 2002. Lee Hae-jin founded the company.⁠[1]

Search, Advertising and User Content

NAVER organized varied content through integrated search and developed search advertising. Knowledge iN, Blog and Café supplied Korean-language questions, answers and community information, linking user-generated content with search.⁠[2]

1noon and the LINE Team

Demerger and LINE Plus

Content, Finance and International Expansion

LINE and Yahoo! JAPAN Integration

LINE and Z Holdings completed business integration in 2021. The group reorganized further in October 2023 as LY Corporation, integrating LINE, Yahoo JapanYahoo JapanYahoo Japan refers to the Yahoo! JAPAN portal and its historical operating companies. The Japanese search and information brand became part of LY Corporation’s operations in the 2023 reorganization.Open the full entry and other entities. The LINE app continued while corporate names and legal structures changed.⁠[4]

AI Transformation and Founder’s Return

In March 2025 Lee Hae-jin returned as chairman and Choi Soo-yeon continued as CEO. NAVER pursued On-Service AI, integrating AI into existing services, and developed North American investment and partnerships through NAVER Ventures.⁠[5][2]

AI Infrastructure Expansion Plans

NAVER announced a $10 billion AI factory plan, including a proposed $1 billion NVIDIANVIDIANVIDIA is an American semiconductor and computing technology company that provides graphics processing units, artificial intelligence infrastructure, networking interconnects, and computing software, and is listed on Nasdaq under the ticker NVDA.Open the full entry investment and up to $9 billion in infrastructure financing to be raised by Brookfield. Phased operation was planned from 2027; definitive contracting still needed to progress.⁠[6]

Business: Platforms and Technology

Its services span portals, search, advertising, commerce, maps, cloud, finance and content. Technology areas include HyperCLOVA X, spatial AI, robotics and data centers. The corporation, search portal and subsidiaries are distinct organizational levels.⁠[7]

Related Organizations, Websites and Public Accounts

Sources

  1. History (opens in a new window)
  2. Chairman Lee Hae-jin talks about the background for establishing “NAVER Ventures,” the venture capital arm of NAVER in North America (opens in a new window)
  3. 准确把握用户需求(互联网大咖秀) [Understanding User Needs Accurately (Internet Leaders)] (opens in a new window) (in Chinese)
  4. LY Corporation Takes Its First Step (opens in a new window)
  5. NAVER Founder Lee Haejin Brings Experience and Expertise to Choi Soo-yeon’s Second Term (opens in a new window)
  6. Chairman Lee Hae-jin Announces Major Partnership with NVIDIA and Brookfield to Jointly Build an AI Factory (opens in a new window)
  7. About NAVER (opens in a new window)