Max-Hervé George
Max-Hervé George is an entrepreneur and investor born in Metz, France, who founded Ultima Capital and Icona Capital and is now founder and CEO of the Euronext Amsterdam–listed SWI GroupSWI GroupSWI Group is an investment group formed in 2025 by the merger of Icona Capital and Stoneweg, founded and led as CEO by Max-Hervé George, whose holding company is listed on Euronext Amsterdam; the group has recently shifted toward digital infrastructure such as data centers, owning the European platform AiOnX and holding a controlling stake in the US-based Genesis Digital Assets.Open the full entry, leading its shift into data centers in Europe and the US.
Contents11 sections
Key facts
2010sFounding Ultima Capital
Max-Hervé George was born in Metz, France, and describes himself as an entrepreneur and investor. In the 2010s he founded Ultima Capital, which started with the five-star Ultima Gstaad hotel in Switzerland and holds properties in Switzerland, France and Greece.[1]
July 2021Partnership with the International Judo Federation
He signed a four-year cooperation agreement with the International Judo Federation covering judo development in disadvantaged areas, support for refugees from conflicts and promotion of the World Judo Tour, and attended judo events during the Tokyo Olympics. He said judo’s values match his own principles.[1]
2022Icona Capital Invests in Stoneweg
May 2024Cromwell European Platform Acquisition
Stoneweg signed an agreement to acquire Cromwell Property Group’s European fund management platform for €280 million, after which the combined group would manage about €8 billion in assets.[2]
March 2025Chairman and Co-CEO of SWI Group
Icona Capital and Stoneweg merged to form SWI Group, with more than €10 billion in assets under management, and he moved from chair and CEO of Icona Capital to chair and co-CEO of SWI Group.[4]
June 2025Launching the AiOnX Data Center Platform
SWI Group consolidated its five hyperscale data center projects in Ireland, Spain, Italy, Denmark and the UK into the AiOnX platform.[5]
February 2026Holding Company Listing
On February 19, 2026, SWI Capital Holding Ltd. listed on Euronext Amsterdam, and he became CEO of the holding company in his capacity as founder and CEO of SWI Group.[6]
June 15, 2026Investing in Genesis Digital Assets
SWI closed its USD 500 million acquisition of a significant shareholding in the US digital infrastructure company Genesis Digital AssetsGenesis Digital AssetsGenesis Digital Assets is a bitcoin mining and digital infrastructure company that received about $1.15 billion in investment from Alameda Research and was sued over it by the FTX bankruptcy trust; the suit was dropped in June 2026, the same day SWI Group completed a $500 million stake acquisition, after which the company pivoted toward AI data centers and is being renamed SWI Digital.Open the full entry. He said grid connectivity is the most valuable commodity in digital infrastructure today, that he has “zero interest” in bitcoin mining, and that all legal disputes with FTX and other shareholders had been settled.[7][8]
As of October 2026: Founder and CEO of SWI Group
Related Organizations, Websites, and Public Accounts
SWI Group: Official website: https://swi.com/ (opens in a new window)[9]
Icona Capital: Official website: https://iconacapital.com/ (opens in a new window)[3]
Sources
- New Judo Family Member, Max-Hervé George (opens in a new window)
- Stoneweg to acquire Cromwell’s €3.9b European platform (opens in a new window)
- Icona Capital (opens in a new window)
- Icona Capital and Stoneweg merge to create SWI Group (opens in a new window)
- Max-Hervé George’s SWI Group expands European hyperscale strategy with fifth data centre and unified AiOnX platform (opens in a new window)
- SWI Capital Holding Ltd lists on Euronext Amsterdam (opens in a new window)
- SWI Group Expands Transatlantic Digital Infrastructure Platform with closing of $500 Million USD Acquisition of significant shareholding in a 1.3 GW USA portfolio (opens in a new window)
- SWI Group raises €800m to turn FTX-backed bitcoin miner Genesis Digital into AI data centres (opens in a new window)
- Our Executive Team (opens in a new window)
- SWI raises €800 million for data center expansion (opens in a new window)