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Ludo Studio

Ludo Studio is an independent screen production company in Brisbane, Australia, founded in 2012 with co-founders including Daley PearsonDaley PearsonDaley Pearson is a writer, director and producer who grew up in Brisbane; he co-founded Ludo Studio with Charlie Aspinwall and others and is an executive producer of the animated series Bluey. #7DaysLater, which he co-created, and Doodles, on which he worked, won International Emmy awards.Open the full entry and Charlie AspinwallCharlie AspinwallCharlie Aspinwall is a co-founder and producer of the Brisbane production company Ludo Studio; he co-created the animated series The Strange Chores with Daley Pearson and is an executive producer of Bluey, Robbie Hood, Thou Shalt Not Steal and other works.Open the full entry; it produced the animated series BlueyBlueyBluey is an Australian preschool animated series created by Joe Brumm and produced by Brisbane’s Ludo Studio, which premiered on ABC Kids in 2018 and follows a Blue Heeler puppy and her family through everyday play; with BBC Studios handling international distribution and licensing and Disney holding overseas broadcast rights, it has grown into a franchise spanning books, toys, a stage show, an attraction and a film.Open the full entry as well as #7DaysLater, Content and Thou Shalt Not Steal, and holds the copyright in Bluey.

Contents15 sections
Key facts

Founding

Ludo Studio was founded in Brisbane in 2012; co-founder Daley Pearson is a Griffith Film School graduate, and the company’s motto is “create locally, screen globally.”⁠[1]

The Australian Business Number of LUDO STUDIO PTY LTD has been active since October 30, 2012; the entity is registered as an Australian private company with its main business location in Queensland.⁠[2]

#7DaysLater

The 2013 multiplatform comedy #7DaysLater let the online audience choose each week’s story ingredients, with the episode broadcast on TV and other platforms seven days later.⁠[3]

Doodles

The 2015–2017 interactive animated comedy Doodles turned real people’s drawings into animated micro movies and went on to win an Emmy.⁠[5]

In September 2016 the third series moved to ABC ME, with producer Meg O’Connell and writer-director Benjamin Zaugg joining, supported by Screen Queensland and Screen Australia.⁠[6]

First Overseas Format Deal

In October 2015 German broadcaster ZDF optioned the #7DaysLater format, its first overseas sale; the show had run for eight weeks on ABC2 and won an International Digital Emmy, and the format was created by Pearson, Nick Boshier and Aspinwall.⁠[7]

Bluey on ABC Children’s Slate

In November 2017 the ABC’s children’s slate included Ludo Studio’s preschool animation Bluey, produced by Daley Pearson and Charlie Aspinwall.⁠[8]

Content and The Strange Chores

Content, released in 2019 as Australia’s first vertical video comedy series, was written by Anna Barnes and directed by Daley Pearson and Walter Woodman, and won the 2020 Rose d’Or for Social Media and Video Series.⁠[9]

The Strange Chores premiered on ABC ME on October 31, 2019, presented by Screen Australia and the ABC in association with Film Victoria and Screen Queensland.⁠[10]

SPA Business of the Year

In November 2019 Ludo won four Screen Producers Australia awards, including Production Business of the Year, Animated Series Production for Bluey and Online Series Production for Robbie Hood.⁠[11]

That year half of the people employed on Bluey were new Griffith Film School graduates, and the school’s students did a two-week placement at Ludo.⁠[12]

Remote Production

In May 2020 nearly 50 staff were working, mostly remotely, as the company prepared to deliver the 100th Bluey episode on July 10.⁠[13]

Thou Shalt Not Steal

In August 2023 Stan announced Ludo Studio’s eight-episode Stan Original Thou Shalt Not Steal, co-created by Dylan River and Tanith Glynn-Maloney, based in Adelaide and set in 1980s Central and South Australia.⁠[14]

The series won Best TV Drama at the 2024 Screen Producers Australia Awards and received 11 nominations at the 2025 AACTA Awards.⁠[15]

New Projects and TIME100

In February 2024 the coming-of-age animated series Willy, created by Samuel Leighton-Dore and produced by Ludo with Mad Ones and Sad Man Studio, received Screen Australia story development funding.⁠[16]

In April 2024 ACMI and Ludo Studio announced a three-month, $10,000 animation residency at ACMI X.⁠[17]

In May 2024 Ludo Studio was named to the TIME100 Most Influential Companies list in the Disrupters category.⁠[18]

Making The Bluey Movie

As of November 2025 the film was in production at Ludo Studio in Brisbane, with Cosmic Dino handling CG animation.⁠[20]

Queensland Business Leaders Hall of Fame

In 2026 Ludo Studio was inducted into the Queensland Business Leaders Hall of Fame; the independently owned company employs over 50 creatives and producers.⁠[21]

As of October 2026: Bluey Rights

Related Organizations, Websites, and Public Accounts

Sources

  1. Animation alumni create must-see kids TV (opens in a new window)
  2. Current details for ABN 28 161 009 623 | ABN Lookup (opens in a new window)
  3. #7DaysLater - Ludo (opens in a new window)
  4. Strange times for Daley Pearson (opens in a new window)
  5. Doodles - Ludo (opens in a new window)
  6. Media Release: Ludo Studio's Doodles Series 3 now playing on ABC ME (opens in a new window)
  7. First international deal for #7DaysLater (opens in a new window)
  8. ‘Teenage Boss’ and ‘Bluey’ among new shows on ABC’s children’s slate (opens in a new window)
  9. Content - Ludo (opens in a new window)
  10. The Strange Chores hits ABC ME for Halloween! (opens in a new window)
  11. Ludo Studio tops the SPA Awards (opens in a new window)
  12. Griffith animation students go behind the scenes on Bluey (opens in a new window)
  13. Ludo Studio prepares to mark ‘Bluey’ milestone (opens in a new window)
  14. Stan announces new Ludo Studio series Thou Shalt Not Steal for South Australia (opens in a new window)
  15. Thou Shalt Not Steal - Ludo (opens in a new window)
  16. Screen Australia Backs New Series ‘Willy’ from ‘Bluey’ Creators Ludo Studio (opens in a new window)
  17. ACMI in partnership with Ludo Studio announces $10,000 animation residency at ACMI X (opens in a new window)
  18. Ludo Studio: 2024 TIME100 Most Influential Companies (opens in a new window)
  19. The Bluey Movie - Ludo (opens in a new window)
  20. ‘Bluey’ takes home International Emmy Award (opens in a new window)
  21. About - Ludo (opens in a new window)
  22. About Bluey - Bluey Official Website (opens in a new window)
  23. Ludo (opens in a new window)