Ludo Studio
Ludo Studio is an independent screen production company in Brisbane, Australia, founded in 2012 with co-founders including Daley PearsonDaley PearsonDaley Pearson is a writer, director and producer who grew up in Brisbane; he co-founded Ludo Studio with Charlie Aspinwall and others and is an executive producer of the animated series Bluey. #7DaysLater, which he co-created, and Doodles, on which he worked, won International Emmy awards.Open the full entry and Charlie AspinwallCharlie AspinwallCharlie Aspinwall is a co-founder and producer of the Brisbane production company Ludo Studio; he co-created the animated series The Strange Chores with Daley Pearson and is an executive producer of Bluey, Robbie Hood, Thou Shalt Not Steal and other works.Open the full entry; it produced the animated series BlueyBlueyBluey is an Australian preschool animated series created by Joe Brumm and produced by Brisbane’s Ludo Studio, which premiered on ABC Kids in 2018 and follows a Blue Heeler puppy and her family through everyday play; with BBC Studios handling international distribution and licensing and Disney holding overseas broadcast rights, it has grown into a franchise spanning books, toys, a stage show, an attraction and a film.Open the full entry as well as #7DaysLater, Content and Thou Shalt Not Steal, and holds the copyright in Bluey.
Contents15 sections
Key facts
2012Founding
Ludo Studio was founded in Brisbane in 2012; co-founder Daley Pearson is a Griffith Film School graduate, and the company’s motto is “create locally, screen globally.”[1]
The Australian Business Number of LUDO STUDIO PTY LTD has been active since October 30, 2012; the entity is registered as an Australian private company with its main business location in Queensland.[2]
2013#7DaysLater
The 2013 multiplatform comedy #7DaysLater let the online audience choose each week’s story ingredients, with the episode broadcast on TV and other platforms seven days later.[3]
That year the company was producing the six-part ABCABCABC (American Broadcasting Company) is an American commercial broadcast television network. It grew out of NBC’s Blue radio network, took its name after becoming independent in 1943, developed into a national television network after merging with United Paramount Theatres in 1953, was acquired by Capital Cities in 1985, and has been owned by The Walt Disney Company since 1996. With CBS and NBC it is one of the three traditional U.S. broadcast networks, and it is one of the five networks that rotate in the White House television pool.Open the full entry comedy Soul Mates with the Van Vuuren brothers.[4]
2015–2017Doodles
The 2015–2017 interactive animated comedy Doodles turned real people’s drawings into animated micro movies and went on to win an Emmy.[5]
In September 2016 the third series moved to ABC ME, with producer Meg O’Connell and writer-director Benjamin Zaugg joining, supported by Screen Queensland and Screen Australia.[6]
October 2015First Overseas Format Deal
In October 2015 German broadcaster ZDF optioned the #7DaysLater format, its first overseas sale; the show had run for eight weeks on ABC2 and won an International Digital Emmy, and the format was created by Pearson, Nick Boshier and Aspinwall.[7]
November 2017Bluey on ABC Children’s Slate
In November 2017 the ABC’s children’s slate included Ludo Studio’s preschool animation Bluey, produced by Daley Pearson and Charlie Aspinwall.[8]
2019Content and The Strange Chores
Content, released in 2019 as Australia’s first vertical video comedy series, was written by Anna Barnes and directed by Daley Pearson and Walter Woodman, and won the 2020 Rose d’Or for Social Media and Video Series.[9]
The Strange Chores premiered on ABC ME on October 31, 2019, presented by Screen Australia and the ABC in association with Film Victoria and Screen Queensland.[10]
November 2019SPA Business of the Year
In November 2019 Ludo won four Screen Producers Australia awards, including Production Business of the Year, Animated Series Production for Bluey and Online Series Production for Robbie Hood.[11]
That year half of the people employed on Bluey were new Griffith Film School graduates, and the school’s students did a two-week placement at Ludo.[12]
May 2020Remote Production
In May 2020 nearly 50 staff were working, mostly remotely, as the company prepared to deliver the 100th Bluey episode on July 10.[13]
August 2023Thou Shalt Not Steal
In August 2023 Stan announced Ludo Studio’s eight-episode Stan Original Thou Shalt Not Steal, co-created by Dylan River and Tanith Glynn-Maloney, based in Adelaide and set in 1980s Central and South Australia.[14]
The series won Best TV Drama at the 2024 Screen Producers Australia Awards and received 11 nominations at the 2025 AACTA Awards.[15]
2024New Projects and TIME100
In February 2024 the coming-of-age animated series Willy, created by Samuel Leighton-Dore and produced by Ludo with Mad Ones and Sad Man Studio, received Screen Australia story development funding.[16]
In April 2024 ACMI and Ludo Studio announced a three-month, $10,000 animation residency at ACMI X.[17]
In May 2024 Ludo Studio was named to the TIME100 Most Influential Companies list in the Disrupters category.[18]
November 2025Making The Bluey Movie
Ludo Studio’s The Bluey Movie is written and directed by Joe BrummJoe BrummJoe Brumm is an Australian animator, writer and director, the creator and writer of the preschool animated series Bluey; he worked in children’s animation in London for about ten years, co-founded Studio Joho in Brisbane in 2011, and is writing and directing the Bluey film scheduled for 2027.Open the full entry, co-directed by Richard Jeffery and produced by Amber Naismith, and is set for theaters on August 6, 2027.[19]
As of November 2025 the film was in production at Ludo Studio in Brisbane, with Cosmic Dino handling CG animation.[20]
2026Queensland Business Leaders Hall of Fame
In 2026 Ludo Studio was inducted into the Queensland Business Leaders Hall of Fame; the independently owned company employs over 50 creatives and producers.[21]
As of October 2026: Bluey Rights
Ludo Studio holds the copyright in Bluey, which is licensed by BBCBBCThe BBC (British Broadcasting Corporation) is the United Kingdom’s public broadcaster. Its predecessor was the British Broadcasting Company, formed in 1922, and since 1927 it has been established under a Royal Charter. It provides television, radio, and online services in the UK, is funded mainly by the television licence fee, and broadcasts worldwide in multiple languages through BBC World Service.Open the full entry Studios Distribution Ltd.[22]
Related Organizations, Websites, and Public Accounts
Ludo Studio: Official website: https://www.ludostudio.com.au/ (opens in a new window)[23]
LinkedInLinkedInLinkedIn is a social networking platform for professionals. It was founded in 2002 by Reid Hoffman and others, launched in 2003, and listed on the New York Stock Exchange in 2011; after Microsoft acquired it for approximately $26.2 billion in 2016, it became a wholly owned Microsoft subsidiary. Its revenue comes from membership subscriptions, advertising, and recruitment solutions.Open the full entry: Official account: https://www.linkedin.com/company/ludo-studio/ (opens in a new window)[23]
YouTubeYouTubeYouTube is Google’s video-sharing and creator platform, founded in 2005 by Steve Chen, Chad Hurley, and Jawed Karim and acquired by Google in 2006. Built around video uploading, viewing, and creator earnings, the platform has developed Shorts, YouTube Music, Premium, YouTube TV, and products for children, and is headquartered in San Bruno, California, United States.Open the full entry: Official account: https://www.youtube.com/channel/UCdk-MzCvI3PsudraNEzST5w (opens in a new window)[23]
Bluey: Official website: https://www.bluey.tv/ (opens in a new window)[22]
Sources
- Animation alumni create must-see kids TV (opens in a new window)
- Current details for ABN 28 161 009 623 | ABN Lookup (opens in a new window)
- #7DaysLater - Ludo (opens in a new window)
- Strange times for Daley Pearson (opens in a new window)
- Doodles - Ludo (opens in a new window)
- Media Release: Ludo Studio's Doodles Series 3 now playing on ABC ME (opens in a new window)
- First international deal for #7DaysLater (opens in a new window)
- ‘Teenage Boss’ and ‘Bluey’ among new shows on ABC’s children’s slate (opens in a new window)
- Content - Ludo (opens in a new window)
- The Strange Chores hits ABC ME for Halloween! (opens in a new window)
- Ludo Studio tops the SPA Awards (opens in a new window)
- Griffith animation students go behind the scenes on Bluey (opens in a new window)
- Ludo Studio prepares to mark ‘Bluey’ milestone (opens in a new window)
- Stan announces new Ludo Studio series Thou Shalt Not Steal for South Australia (opens in a new window)
- Thou Shalt Not Steal - Ludo (opens in a new window)
- Screen Australia Backs New Series ‘Willy’ from ‘Bluey’ Creators Ludo Studio (opens in a new window)
- ACMI in partnership with Ludo Studio announces $10,000 animation residency at ACMI X (opens in a new window)
- Ludo Studio: 2024 TIME100 Most Influential Companies (opens in a new window)
- The Bluey Movie - Ludo (opens in a new window)
- ‘Bluey’ takes home International Emmy Award (opens in a new window)
- About - Ludo (opens in a new window)
- About Bluey - Bluey Official Website (opens in a new window)
- Ludo (opens in a new window)