Jesse Farmer
Jesse Farmer is an American software engineer and programming educator who co-founded apparel brand EverlaneEverlaneEverlane is an American direct-to-consumer apparel brand founded in 2010 by Michael Preysman and Jesse Farmer and launched in 2011, known for its “Radical Transparency” positioning of disclosing product costs and factories; in May 2026 Shein acquired the company from majority owner L Catterton, and the deal later came under review by the Committee on Foreign Investment in the United States.Open the full entry with Michael PreysmanMichael PreysmanMichael Preysman is an American entrepreneur and the founder of apparel brand Everlane, which he founded in 2010 and led as CEO until 2021, known for its “Radical Transparency” approach of disclosing product costs; after Everlane was sold to Shein in 2026, he announced a new venture without venture capital or private equity.Open the full entry in 2010 and later worked on coding bootcamp Dev Bootcamp and co-founded online coding school Code Union.
Contents8 sections
Key facts
1998–2002Early Ventures and the University of Chicago
Farmer says he started a computer repair shop in 1998 while in high school; after graduating in 2002 he studied math at the University of Chicago, where he built Beehive, a book exchange app for its students.[1]
He grew up in Northern Michigan and describes himself as a self-taught programmer who never took a computer science class.[2]
Since 2006Working at Startups
He says he has worked in technology since 2006, mostly at early-stage startups.[3]
2010Co-Founds Everlane with Michael Preysman
In 2010, Michael Preysman founded apparel brand Everlane with Farmer, a software developer.[4]
2012Dev Bootcamp
Farmer recalls posting on Hacker News to offer a nine-week programming course in San Francisco with job help and a refund if graduates found no job within three months; within two months the whole of 2012 was booked, and Dev Bootcamp was later acquired by Kaplan.[1]
Dev Bootcamp was started by Shereef Bishay; its first session ended on March 30, 2012, and the 10-week program cost $11,200 with an early sign-up discount.[5]
Since 2012Focus on Technical Education
He says he has focused on technical education since 2012 and co-founded Dev Bootcamp, Everlane and Mission Bit.[3]
2014Code Union
In 2014 Farmer and John Davison created Code Union, an online, fully mentored coding school; he called himself “a mathematician by training, a software engineer by profession, and an educator by passion,” and said he wrote about 80% of Dev Bootcamp’s curriculum.[2]
Related Organizations, Websites, and Public Accounts
Everlane: Official website: https://www.everlane.com/ (opens in a new window)[6]
Sources
- Jesse Farmer on founding Everlane and building an ethical business. (opens in a new window)
- Founder Spotlight: Jesse Farmer & John Davison, Code Union (opens in a new window)
- Profile: jfarmer | Hacker News (opens in a new window)
- Everlane co-founder, shocked by Shein acquisition, wants a redo (opens in a new window)
- Startups Court Dev Bootcamp's Ruby Grads: 88% Have Offers At Average Of $79K (opens in a new window)
- Everlane - About (opens in a new window)