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Jaron Lanier

Jaron Lanier is an American computer scientist, author and composer who founded the early virtual-reality company VPL Research in the 1980s and is regarded as a pioneer of virtual reality; a longtime critic of social media and internet business models, he is the author of books including You Are Not a Gadget and works at MicrosoftMicrosoftMicrosoft is a technology company founded by Bill Gates and Paul Allen in 1975 and headquartered in Redmond, Washington, with businesses spanning Windows, Microsoft 365, Azure, enterprise software, artificial intelligence, gaming and devices.Open the full entry.

Contents23 sections
Key facts

Born in New York City

Jaron Lanier was born in New York City on May 3, 1960.⁠[1]

He was the only child of Jewish parents; his Viennese mother had talked her way out of a concentration camp and later worked in the US as a pianist and stock trader, and his father worked as an architect, a science editor of science-fiction magazines and an elementary-school teacher.⁠[2]

Grows Up in New Mexico

By his account, his mother was killed in a car crash when he was nine, after which his father moved with him to southern New Mexico, where they first lived in a tent; at 14 he began attending New Mexico State University in Las Cruces.⁠[3]

Founds VPL Research

He never completed a degree; in his early twenties he was a researcher for Atari in California, then turned to virtual reality and co-founded VPL Research to commercialize it.⁠[2]

He recalled that in 1984, when the Macintosh was introduced, several members of the Mac team left Apple to join VPL and help create the first generation of commercial VR products; he also cited the company’s early simulated gallbladder for Stanford Medicine as the start of VR use in designing surgical procedures and training surgeons.⁠[4]

Microsoft Research’s profile says he probably coined the terms “Virtual Reality” and “Mixed Reality,” and that he founded the early VR company VPL Research in the early 1980s.⁠[5]

VPL Builds the EyePhone Headset

The Computer History Museum holds a prototype EyePhone headset built by VPL Research in 1987 and notes that VPL’s products eventually included the DataGlove controller, EyePhone goggles and the full-body DataSuit.⁠[6]

Lead Scientist of the National Tele-immersion Initiative

On March 5, 1999, he spoke at Stanford UniversityStanford UniversityStanford University is a research university in California founded by Leland and Jane Stanford in 1885 and opened in 1891.Open the full entry as lead scientist of the National Tele-immersion Initiative, a coalition of research universities studying advanced Internet2 applications that aimed to let users in different places collaborate in a shared simulated environment as if in the same room.⁠[7]

Receives the CMU Watson Award and an Honorary Doctorate

Criticizes Online Collectivism in “Digital Maoism”

In 2006 he published an essay on “digital Maoism,” arguing that Web 2.0 enthusiasm for the “wisdom of the crowd” had gone too far: design by committee often produced weaker results, collectivist culture undervalued individual voices and crowd behavior could become mob rule. The essay drew strong reactions.⁠[9]

Joins Microsoft

He joined Microsoft in 2006 as its scholar at large and, after three years, took up his role as an interdisciplinary scientist at Microsoft Research in 2009.⁠[10]

Receives the IEEE Lifetime Career Award for Virtual Reality

In 2009 he received the IEEE Lifetime Career Award for his contributions to virtual reality.⁠[8]

Publishes You Are Not a Gadget

His first book, You Are Not a Gadget: A Manifesto, was published on January 12, 2010; it criticizes social networks, cloud storage and Web 2.0 designs that favor the “wisdom” of crowds and algorithms over individual intelligence.⁠[11]

Named to the Time 100

In 2010 he was named to Time magazine’s list of the people who most affect the world. He then lived in the Berkeley Hills in California and was married with a daughter.⁠[3]

Who Owns the Future? Wins the Goldsmith Book Prize

His book Who Owns the Future? argues that large-scale data collection and free information sharing weakened personal privacy and eroded the middle class, and proposes an information economy that pays ordinary people for the content and data they create and share online; it won the 2014 Goldsmith Book Prize in the trade category.⁠[12]

Receives the Peace Prize of the German Book Trade

On June 5, 2014, he was named that year’s winner of the Peace Prize of the German Book Trade, presented on October 12 in Frankfurt am Main during the Frankfurt Book Fair. The jury said he “has consistently and effectively spotlighted the threats our open society faces.”⁠[10]

Publishes the Memoir Dawn of the New Everything

In 2017 he published Dawn of the New Everything: Encounters with Reality and Virtual Reality, which recounts his childhood in New Mexico, the loss of his mother and the origins of virtual reality.⁠[13][14]

Publishes Ten Arguments for Deleting Your Social Media Accounts Right Now

In 2018 Holt published his Ten Arguments for Deleting Your Social Media Accounts Right Now, which mainly targets platform business models in which advertisers and other third parties pay to influence users’ behavior through personalized stimuli. Publishers Weekly’s review found the main points familiar and the political commentary shallow, and said the book gave little analysis to social media’s role in movements such as #MeToo and the Arab Spring.⁠[15]

Helps Design Microsoft Teams’ Together Mode

In July 2020 Microsoft launched Together Mode for Teams, which uses AI to cut out each participant’s video image and place it in a fixed seat in a virtual setting such as an auditorium. He said: “I think Together Mode gives people the tools to do better, but it doesn't guarantee people will be better.”⁠[16]

Appears on the Lex Fridman Podcast

On September 6, 2021, he appeared on episode 218 of the Lex FridmanLex FridmanLex Fridman is a Soviet-born, US-raised computer scientist and podcast host who works as an MIT research scientist on human-AI interaction and autonomous driving. His Lex Fridman Podcast is known for hours-long conversations with guests including heads of state and technology leaders.Open the full entry Podcast, which introduced him as a computer scientist, composer, artist, author and founder of the field of virtual reality; the episode covered virtual reality, social media and the future of humans and AI.⁠[17]

Warns of Social Media’s Threat to Human Survival

In a November 2022 interview he drew on the behavioral-psychology concept of “operant conditioning” to criticize social media’s engagement mechanisms, and said: “I still think extinction is on the table as an outcome.”⁠[18]

Publishes “There Is No A.I.”

On April 20, 2023, he published “There Is No A.I.” in The New Yorker, arguing that large models such as GPT-4 should be thought of as tools rather than creatures and that the most accurate way to understand what is being built today is as “an innovative form of social collaboration.”⁠[19]

Presents “Data Dignity” at UC Berkeley

On September 15, 2023, at a talk co-hosted by UC BerkeleyUniversity of California, BerkeleyThe University of California, Berkeley (UC Berkeley) is a campus of the University of California system; the University of California was founded in 1868 through a merger of two institutions and moved to Berkeley, California, in 1873.Open the full entry’s College of Computing, Data Science, and Society and the BAIR Lab, he applied “data dignity” ideas to AI, treating large models as a social collaboration among the people whose data trained them and proposing provenance calculations to measure how specific inputs influence results.⁠[20]

As of October 2026: Microsoft’s “Prime Unifying Scientist”

His personal website states that he has no social media accounts and that all purported ones are fake.⁠[14]

His official biography also describes him as a composer and pianist with one of the largest collections of actively played rare instruments, who has performed or recorded with musicians including Philip Glass, Yoko Ono and Ornette Coleman, and says Wired named him in 2018 one of the 25 most influential people in the previous 25 years of tech history.⁠[21]

The website of the documentary The Social Dilemma lists him among its featured interviewees, describing him as a “founding father of virtual reality.”⁠[22]

Related Organizations, Websites, and Public Accounts

Sources

  1. Jaron Lanier - College of Arts and Sciences - Santa Clara University (opens in a new window)
  2. Tech guru Jaron Lanier: ‘The danger isn’t that AI destroys us. It’s that it drives us insane’ (opens in a new window)
  3. Renaissance man: Berkeley resident is a musician, a Web guru and the father of virtual reality (opens in a new window)
  4. Where Will Virtual Reality Take Us? (opens in a new window)
  5. Jaron Lanier at Microsoft Research (opens in a new window)
  6. Prototype EyePhone (opens in a new window)
  7. The National Tele-immersion Initiative (opens in a new window)
  8. Jaron Lanier | Edge.org (opens in a new window)
  9. A Rebel in Cyberspace, Fighting Collectivism (opens in a new window)
  10. Jaron Lanier Wins German Book Trade’s Peace Prize (opens in a new window)
  11. You Are Not a Gadget by Jaron Lanier: 9780307389978 | PenguinRandomHouse.com: Books (opens in a new window)
  12. 2014 Winner, Goldsmith Book Prize: Trade (opens in a new window)
  13. Dawn of the New Everything (opens in a new window)
  14. Jaron Lanier's Homepage (opens in a new window)
  15. Ten Arguments for Deleting Your Social Media Accounts Right Now by Jaron Lanier (opens in a new window)
  16. Microsoft’s solution to Zoom fatigue is to trick your brain (opens in a new window)
  17. #218 – Jaron Lanier: Virtual Reality, Social Media & the Future of Humans and AI (opens in a new window)
  18. ‘Extinction is on the table’: Jaron Lanier warns of tech’s existential threat to humanity (opens in a new window)
  19. There Is No A.I. (opens in a new window)
  20. Data Dignity and the Inversion of AI - Jaron Lanier | CDSS at UC Berkeley (opens in a new window)
  21. Jaron Lanier's Bio (opens in a new window)
  22. The Film - The Social Dilemma (opens in a new window)