ABAB Pedia
Browse

Eowyn Chen

Eowyn Chen is chief marketing officer of the cryptocurrency exchange Binance and previously served as chief executive officer of Trust Wallet; in October 2026 she accepted a Community Chest of Hong Kong award on behalf of Binance recognizing its Tai Po fire relief.

Contents7 sections
Key facts

2011–2014Oliver Wyman

Eowyn Chen graduated cum laude from Harvard UniversityHarvard UniversityHarvard University is a private research university in Massachusetts, established by the Massachusetts Bay Colony legislature in 1636 and named in 1639 for early benefactor John Harvard. Its principal campuses are in Cambridge and the Allston and Longwood neighborhoods of Boston. It includes Harvard College, graduate and professional schools, and the Radcliffe Institute for Advanced Study. Two governing boards share oversight. Alan M. Garber was president as of October 2026, and the endowment stood at $56.9 billion at the end of fiscal 2025.Open the full entry, majoring in history with a minor in economics; from 2011 to 2014 she was a management consultant at Oliver Wyman focusing on financial services, and later helped international startups with go-to-market strategy.⁠[1]

2018–2022Binance

She joined Binance in 2018, initially as special assistant to a co-founder, then built its central marketing team and led its growth function; from January 2021 to February 2022 she was head of central marketing and growth.⁠[1][2][3]

2022Becoming CEO of Trust Wallet

In 2022, she left her marketing post at Binance to become chief executive officer of the cryptocurrency wallet Trust Wallet.⁠[3][2]

May 12, 2026Named Interim Chief Marketing Officer of Binance

Binance announced that chief marketing officer Rachel Conlan would leave on June 15 and that Eowyn Chen, former chief executive officer of Trust Wallet, would serve as interim chief marketing officer.⁠[4][3]

October 9, 2026Accepting a Community Chest of Hong Kong Award for Binance

The Community Chest of Hong Kong held its 2025/2026 annual awards ceremony at Government House on October 9, 2026, including an award recognizing organizations and individuals that made outstanding contributions to Tai Po fire relief.⁠[5]

Binance received the outstanding contribution award in that category for donating HK$10 million to the Community Chest for relief and recovery after the Tai Po fire, and Eowyn Chen accepted it on behalf of the group as Binance’s chief marketing officer and a representative of Binance Charity.⁠[6]

Related Organizations, Websites, and Public Accounts

Binance: Official website: https://www.binance.com/ (opens in a new window)⁠[4]

Trust Wallet: Official website: https://trustwallet.com/ (opens in a new window)⁠[2]

Sources

  1. Eowyn Chen (opens in a new window)
  2. Binance CMO Rachel Conlan exits after 3 years on June 15, Trust Wallet’s Eowyn Chen takes over (opens in a new window)
  3. Binance chief marketing officer to leave (opens in a new window)
  4. Binance CMO Rachel Conlan is leaving the crypto exchange (opens in a new window)
  5. The Community Chest Pays Tribute to Donors and Charity Partners for Their Generosity and Support (opens in a new window)
  6. Binance won the Outstanding Contribution Award from the Hong Kong Community Chest, … (headline continues: total charitable donations exceed US$47 million) (opens in a new window)