Taru Kapoor

Kapoor joined Boston Consulting Group, working on consulting assignments in banking, insurance and consumer goods.⁠[1][2]

She became an investment analyst at Sequoia Capital India, focusing on early-stage investments, and remained until July 2013.⁠[1][2]

She attended Harvard Business School from 2013 to 2015, earning an MBA, and completed an internship at Pocket Gems during that period.⁠[3][2][4]

According to contemporaneous reporting in 2016, Kapoor began working at Tinder in August 2015 and subsequently led its Indian operations.⁠[4]

When Tinder announced its first operational office outside the United States, it named Kapoor head of India. Based in Delhi, she was responsible for local brand development, user growth and engagement through localization.⁠[5]

Tinder pledged up to $1 million in in-app advertising for women entrepreneurs in India. Kapoor, then general manager of Tinder and Match Group India, presented it as a way to help women-led businesses reach prospective customers.⁠[6]

Tinder renewed its Let’s Talk Consent initiative with a short film and dating-safety curriculum. Kapoor said the program sought to help young adults understand boundaries, mutual respect and choices around giving or withdrawing consent.⁠[7]

After eight years, Kapoor announced her departure. In a farewell post, she reflected on managing across brands and markets and on work concerning women’s agency, inclusion and consent.⁠[8][9]

Her remit had expanded to South Asia, Southeast Asia and Turkey.⁠[9]

Kapoor founded Rivet in 2025 and became its CEO.⁠[10]

She co-founded the business with Rajat SahniRajat SahniRajat Sahni is an entrepreneur, angel investor and co-founder of dating platform Rivet. An IIT Delhi graduate, he was involved in founding Notion Ink and led CarDekho’s used-car and automotive-finance businesses before co-founding Rivet with Taru Kapoor.Open the full entry.⁠[11]

Rivet tested its service in Charlotte. In June, Kapoor said it had attracted thousands of users; the company also experimented with live dating events where audiences assessed compatibility.⁠[9]

Rivet announced its nationwide U.S. launch and disclosed $10.5 million in seed funding from investors including Peak XV Partners, Shine CapitalShine CapitalShine Capital is a U.S. early-stage venture-capital firm founded in 2020 by Mo Koyfman, with offices in New York and San Francisco. It invests at company formation, seed and Series A stages and provides follow-on capital, across areas including technology, consumer businesses and finance.Open the full entry and Blume Ventures.⁠[10]

Former Tinder and OkCupid CEO Elie SeidmanElie SeidmanElie Seidman is an entrepreneur, investor and venture partner at Shine Capital. He co-founded Epana and Oyster and served as CEO of OkCupid and Tinder. His career spans consumer internet businesses, financial services and venture investing.Open the full entry was an early investor and advised the company during development.⁠[9]

Kapoor holds bachelor’s and master’s degrees in chemical engineering from the Indian Institute of Technology Delhi.⁠[2]

Rivet’s Social Matching model presents potential pairs for assessment by other users, invited friends or the platform’s matchers before making introductions. Each dater decides whether to view the full profile and connect.⁠[12]

Rivet’s website lists Kapoor as founder and CEO; her public professional profile gives New York as her location.⁠[13][3]

Rivet: Official website: https://www.rivetdating.com/ (opens in a new window).⁠[12]

Taru Kapoor: LinkedInLinkedInLinkedIn is a social networking platform for professionals. It was founded in 2002 by Reid Hoffman and others, launched in 2003, and listed on the New York Stock Exchange in 2011; after Microsoft acquired it for approximately $26.2 billion in 2016, it became a wholly owned Microsoft subsidiary. Its revenue comes from membership subscriptions, advertising, and recruitment solutions.Open the full entry: https://www.linkedin.com/in/tarukapoor/ (opens in a new window).⁠[3]