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Steven Bartlett

Overview

Bartlett works across social media marketing, creator media and startup investment. The Diary Of A CEO evolved from reflections on entrepreneurship into long-form conversations with business leaders, public figures and specialist guests. His founder status, historical directorships and television roles are separate relationships.⁠[1][2]

Contents24 sections
Key facts

Born in Botswana

UK company records give his full name as Steven Cliff Bartlett, his birth month as August 1992 and his nationality as British. His personal biography says he was born in Botswana and moved with his family to Plymouth in 1994.⁠[2][3]

Founds Wallpark

He attended Plymstock School and left Manchester Metropolitan University to pursue entrepreneurship. His biography dates the student-focused online platform Wallpark to 2013, before Social Chain.⁠[3]

Co-founds Social Chain

Bartlett and Dominic McGregor co-founded Social Chain, a social media marketing company. Bartlett served as CEO as the agency used online communities and content to connect brands with audiences.⁠[4][5]

Launches The Diary Of A CEO

Social Chain Merges with Lumaland

Social Chain merged with German e-commerce company Lumaland to form the listed group The Social Chain AG. Bartlett became co-CEO. The original UK marketing agency and the combined listed parent differed in scope.⁠[4]

Leaves Social Chain Management

PRovoke Media reported that Bartlett and McGregor were leaving the company. Bartlett’s co-CEO tenure ended while Wanja Oberhof continued to lead the group. This departure preceded later changes involving its listing or marketing business.⁠[4]

Publishes His First Book

BBC Announces His Dragons’ Den Role

The BBC announced that Bartlett would join series 19, describing the 28-year-old as the program’s youngest Dragon at the time. Filming was scheduled for that summer; the announcement date was not his first broadcast appearance.⁠[7]

thirdweb Announces Series A Funding

thirdweb, the developer platform Bartlett and Furqan Rydhan co-founded in 2021, announced a $24 million Series A at a $160 million valuation. Haun Ventures led, with participants including Coinbase Ventures and Shopify. Both figures refer to the announced company financing round.⁠[8]

Publishes The Diary of a CEO Book

He published The Diary of a CEO: The 33 Laws of Business and Life, organized around principles for business and personal life. It shares the podcast’s brand rather than reproducing all interviews as transcripts.⁠[3]

Advertising Disclosure Rulings

The Advertising Standards Authority found that Facebook ads for Huel and ZOE misleadingly omitted Bartlett’s then directorship of Huel and investment in ZOE. It required the ads not to reappear in the complained-of form. The companies argued that consumers recognized celebrity advertising as commercial; the ASA considered the specific relationships material.⁠[9][10]

BBC Investigates Podcast Health Claims

The BBC reported reviewing 23 health-related episodes and fact-checking 15 with four medical experts, identifying an average of 14 potentially harmful claims in those episodes. Producer Flight Studio replied that guests were researched, the show offered diverse perspectives and the sample represented a small part of nearly 400 episodes. These were journalistic findings and expert assessments.⁠[11]

Ends His Huel Directorship

Companies House records his Huel directorship from March 26, 2021 to January 20, 2025. The directorship mentioned in the advertising ruling therefore describes his role at that earlier time.⁠[2]

Announces FlightStory Rebranding

Bartlett announced the rebranding of Flight Group as FlightStory, encompassing the Studio creator-media business and the Fund investment business. The announcement described a business and brand restructuring rather than the simultaneous incorporation of every related legal entity.⁠[12]

Directorship Changes at Two Flight Story Entities

Company records show his directorships at FLIGHT STORY LIMITED and FLIGHT STORY GROUP LIMITED ending on this date. Those legal appointments are distinct from his founder relationship with the associated brands.⁠[2]

Slow Ventures Announces Steven.com Investment

Slow Ventures investor Megan Lightcap announced an investment in Steven.com, describing a business combining media intellectual property, creator commerce and technology. The announcement discussed FlightStory and podcast technology platform FlightCast without disclosing the investment amount.⁠[13]

Podcast Announces Health Fact-checking Measures

The producer announced medical PhD review of health content, with on-screen annotations and further reading. A July 28, 2026 statement further described video annotations and the handling of inaccurate health statements in audio. These accounts describe the producer’s process, not independent certification of all content.⁠[14][15]

Wins a Webby Podcast Creator Award

The Webby Awards listed Steven Bartlett as the 2026 Webby Winner in the Creators / Podcast category, with FlightStory named as entrant.⁠[16]

Announces OBSN with Authentic

Steven.com and Authentic Brands Group announced OBSN, combining creator audiences and media with brand licensing and distribution. The release outlined an aim to deploy up to $400 million over coming years, rather than announcing that this amount had already been raised or spent.⁠[17]

Interviews Adam Neumann

Makes His Guest Shark Tank Debut

ABC’s season 18 schedule identifies Diary of a Shark, aired October 7, 2026, as Bartlett’s guest Shark debut. This appearance is separate from his role on the UK’s Dragons’ Den.⁠[19][7]

Related Organizations, Websites, and Public Accounts

Steven.com: Official website: https://steven.com/ (opens in a new window).⁠[22]

Steven Bartlett: Official website: https://stevenbartlett.com/ (opens in a new window).⁠[1]

Steven Bartlett X: Official website: https://x.com/StevenBartlett (opens in a new window).⁠[23]

The Diary Of A CEO YouTube: Official website: https://www.youtube.com/@TheDiaryOfACEO (opens in a new window).⁠[6]

Sources

  1. Steven Bartlett — Official Website (opens in a new window)
  2. Steven Cliff Bartlett — Personal Appointments (opens in a new window)
  3. About Steven Bartlett (opens in a new window)
  4. Steven Bartlett & Dominic McGregor Leave Social Chain (opens in a new window)
  5. SocialChain — Official Website (opens in a new window)
  6. The Diary Of A CEO — YouTube Channel (opens in a new window)
  7. Steven Bartlett Joins Dragons’ Den (opens in a new window)
  8. Thirdweb Raises $24 Million Series A at $160 Million Valuation (opens in a new window)
  9. ASA Ruling on Huel Ltd (opens in a new window)
  10. ASA Ruling on ZOE Ltd (opens in a new window)
  11. Steven Bartlett’s Diary of a CEO Podcast Spreads Harmful Health Misinformation (opens in a new window)
  12. Steven Bartlett Launches FlightStory, a Media and Investment Company (opens in a new window)
  13. Our Investment in Steven Bartlett (opens in a new window)
  14. The Diary Of A CEO Announces Health Fact-checking Measures (opens in a new window)
  15. The Diary Of A CEO Fact-checking Process (opens in a new window)
  16. Steven Bartlett — 2026 Webby Winner, Creators / Podcast (opens in a new window)
  17. Steven Bartlett and Authentic Launch OBSN (opens in a new window)
  18. Billionaire's WARNING: If You Grow Faster Than You Can Handle, You WILL Crash! | Adam Neumann (opens in a new window)
  19. Shark Tank — Season 18 Episode Schedule (opens in a new window)
  20. thirdweb — Official Website (opens in a new window)
  21. FlightStory — Official Website (opens in a new window)
  22. Steven.com — Official Website (opens in a new window)
  23. Steven Bartlett — X Profile (opens in a new window)
  24. Steven Bartlett — LinkedIn Profile (opens in a new window)