ABAB Pedia

Adam Neumann

Overview

Contents18 sections
Key facts

Born in Israel

Neumann was born in Israel and spent part of his childhood in a kibbutz. A Forbes Italia profile records service in the Israeli Navy from 1996 to 2001, followed by a move to New York.⁠[4]

Enrolls at Baruch College

He entered Baruch College in 2002 and left in autumn 2005 to pursue entrepreneurship. WeWork’s 2018 biography records that he previously co-founded and ran Big Tent Inc., developing the Egg Baby and Krawlers children’s clothing brands.⁠[5][6]

Co-founds GreenDesk

He and Miguel McKelvey founded GreenDesk in Brooklyn, offering turnkey coworking space with an environmental focus. The venture preceded their collaboration on WeWork.⁠[4][6]

Co-founds WeWork

The two founded WeWork in New York’s SoHo neighborhood around shared workspace, community and services. Neumann led its expansion as CEO until September 2019.⁠[5][7]

Graduates and Gives Commencement Address

After returning to complete required coursework, Neumann earned a BBA in Entrepreneurship from Baruch’s Zicklin School of Business and delivered its commencement address. The college identified him as a Class of 2017 graduate; this was an earned degree.⁠[5]

WeWork Announces SoftBank Investment

During his tenure, WeWork announced a $4.4 billion SoftBank and Vision Fund investment covering parent-company primary and secondary shares and Asian regional businesses. This announced total is distinct from his later recollection of a $4.2 billion initial offer.⁠[8][9]

Steps Down as WeWork CEO

The board announced his immediate departure as CEO, naming Artie Minson and Sebastian Gunningham co-CEOs while he became non-executive chair. Neumann said scrutiny of him had become a distraction for the business.⁠[7]

WeWork announced its IPO withdrawal on September 30. Its 2023 bankruptcy came years after his departure. During the 2024 restructuring, his alternative purchase proposal was rejected in favor of the creditor-supported plan.⁠[10][11]

Flowcarbon Announces Funding

Flowcarbon announced $70 million from venture funding and token sales, led by a16z crypto. It named Neumann, Rebekah Neumann, Dana Gibber, Caroline Klatt and Ilan Stern as co-founders, with Gibber, Klatt and Phil Fogel running operations.⁠[3]

a16z Announces Flow Investment

Flowcarbon Token Refunds Reported

Forbes reported refunds to buyers after Flowcarbon’s Goddess Nature Token failed to launch as planned. The company said it had offered retail refunds since 2023 because of industry delays while continuing its carbon finance business. The report did not establish a company shutdown or a criminal finding against Neumann.⁠[13]

Further Flow Funding Reported

Bloomberg, citing people familiar with the matter, reported that Flow raised over $100 million from investors including a16z at an approximately $2.5 billion valuation. This was a reported private financing valuation, not Neumann’s personal wealth or a stock-market listing.⁠[14]

a16z Confirms Further Support

Andreessen said a16z was increasing its investment and described Flow’s financing, acquisitions and property operations in Saudi Arabia. Statements about resident experience and financial performance were the investor’s assessment; the post did not present complete audited financial statements.⁠[15]

Flow Receives UAE Commercial Licence

DIFC announced a commercial licence supporting Flow’s UAE expansion and identified Neumann as its founder. First Dubai and Abu Dhabi communities were planned for the first quarter of 2027. The stated 8,500 residences combined properties under management and in development.⁠[12]

Reflects on SoftBank and Leadership

On Steven BartlettSteven BartlettSteven Bartlett, born in Botswana in August 1992, is a British entrepreneur, investor, author and podcast host. He co-founded Social Chain and thirdweb, hosts The Diary Of A CEO, and founded FlightStory and Steven.com. He is also known for roles on Dragons’ Den and Shark Tank. His health-related interviews and commercial endorsements have attracted public scrutiny.Open the full entry’s The Diary Of A CEO, Neumann linked his loss of mission to ego after Masayoshi Son’s large investment offer. He recalled Marc Benioff advising him to decline it and go public at a lower valuation. These were personal recollections and interpretations, not proof of a single cause of WeWork’s failure.⁠[9][16]

Family and Business Roles

His wife, Rebekah Neumann, is also a co-founder of Flowcarbon. Family relationships are distinct from management, ownership and investment responsibilities, which should be read from company disclosures at the relevant date.⁠[6][3]

Related Organizations, Websites, and Public Accounts

Baruch College: Official website: https://www.baruch.cuny.edu/ (opens in a new window).⁠[5]

Adam Neumann X: Official website: https://x.com/AdamNeumann (opens in a new window).⁠[19]

Sources

  1. WeWork and SoftBank Announce Joint Venture in Japan (opens in a new window)
  2. Investing in Flow (opens in a new window)
  3. Flowcarbon Raises $70M in Venture Funding and Token Sales (opens in a new window)
  4. Adam Neumann — WeWork Founder Profile (opens in a new window)
  5. Baruch College Confers More Than 4,800 Degrees during 2017 Commencement (opens in a new window)
  6. WeWork Company Fact Sheet — May 2018 (opens in a new window)
  7. WeWork’s Board of Directors Announces Leadership Changes (opens in a new window)
  8. WeWork Receives $4.4 Billion Investment from SoftBank Group and SoftBank Vision Fund (opens in a new window)
  9. Billionaire's WARNING: If You Grow Faster Than You Can Handle, You WILL Crash! | Adam Neumann (opens in a new window)
  10. WeWork withdraws its IPO filing after weeks of corporate drama (opens in a new window)
  11. WeWork cleared to exit bankruptcy and slash $4 billion in debt (opens in a new window)
  12. Flow Expands into the UAE Following Issuance of DIFC Commercial Licence (opens in a new window)
  13. Flowcarbon refunds token buyers (opens in a new window)
  14. Neumann’s Flow More Than Doubles Valuation, Eyes Eventual IPO (opens in a new window)
  15. Flow — Follow-on Investment (opens in a new window)
  16. Adam Neumann interview — third-party transcript (opens in a new window)
  17. WeWork — Workspace Solutions (opens in a new window)
  18. Flow — Official Website (opens in a new window)
  19. Adam Neumann — Public X Profile (opens in a new window)