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Doug Williams

Doug Williams is a healthcare executive, investor, management adviser and author. A former executive vice president and chief operating officer of HMS Holdings, he is cofounder and board chair of Empactful Advisors and a general partner at Empactful Capital. He wrote Shift: A Playbook for Positive Change and has appeared on School of Hard Knocks.

Contents16 sections
Key facts

Education and Early Technical Work

Healthcare Technology Consulting

He was a partner responsible for U.S. healthcare technology consulting at Arthur Andersen and later a managing director leading global healthcare consulting at IBM Global Services.⁠[3]

His professional biography also records approximately two years leading sales at healthcare analytics company MedeAnalytics.⁠[1]

Chief Information Officer of Aveta

HMS’s SEC-filed biography records Williams as Aveta’s chief information officer from 2010 to 2013; Aveta subsequently became part of Optum. His Empactful Advisors biography also describes responsibility for information technology at Optum Provider Services.⁠[4][3]

Joining HMS

Williams joined HMS as division president of Commercial Solutions, entering the leadership team of the healthcare cost-management business.⁠[4][5]

Responsibility for Markets

He became division president of Markets, overseeing state-government, federal and commercial markets as well as sales and marketing.⁠[4]

Expanded Product Responsibilities

Williams became president of Markets and Product, adding responsibility for product management and payment-integrity services.⁠[4]

Becoming HMS Chief Operating Officer

HMS appointed Williams executive vice president and chief operating officer, effective that day. His remit encompassed coordination of benefits, payment integrity, product innovation and delivery, enterprise operations, sales, account management and advisory services.⁠[6]

The appointment terms specified a $550,000 annual base salary, a target bonus of 75% of base pay, and a $1.6 million long-term incentive award split equally between restricted stock units and stock options.⁠[6]

Publication of Shift

Williams published Shift: A Playbook for Positive Change under the name Douglas M. Williams. Target’s bibliographic listing identifies a 144-page paperback from Performance Publishing Group, released January 14, 2020, with ISBN 9781946629630.⁠[7]

The book addresses personal and professional development through listening, teamwork, negotiation, responding to setbacks and remaining present.⁠[7]

Gainwell Acquisition of HMS

During Williams’s tenure as chief operating officer, HMS completed its merger with Gainwell and became a wholly owned subsidiary. Eligible HMS common shares were converted into the right to receive $37 in cash per share.⁠[8][5]

Joining the Payer Compass Board

Payer Compass, a healthcare reimbursement-technology and price-transparency business, announced Williams’s appointment as an independent director. The announcement still identified him as HMS’s executive vice president and chief operating officer.⁠[5]

Cofounding Empactful Advisors

Williams cofounded Empactful Advisors with Jimmy Leppert, Justin Wasserman and Salvatore DeTrana, serving as board chair. The consulting firm works on strategy execution, business transformation and turnarounds.⁠[9][10][3]

School of Hard Knocks Interview

School of Hard Knocks released an interview with Williams discussing behavioral- and digital-health investing and coaching entrepreneurial teams.⁠[2]

He emphasized understanding customers, defining differentiation, and aligning organization and metrics with growth. Reflecting on investment mistakes, he stressed partners’ character and shared objectives.⁠[2]

Work and Personal Balance

He also described protecting family time, exercising early, and enjoying golf, sailing, hiking and road cycling.⁠[2]

As of October 2026: Empactful Capital Partner

Empactful Capital’s website lists Williams as a general partner, while Empactful Advisors lists him as cofounder and board chair. Both organizations link to the same LinkedIn profile.⁠[11][3]

Related Organizations, Book, and Public Account

Empactful Advisors: Official website: https://www.empactfuladvisors.com/ (opens in a new window). Empactful Capital: Official website: https://www.empactfulcapital.com/ (opens in a new window). LinkedIn: Public account: https://www.linkedin.com/in/doug-williams-5372733 (opens in a new window). His book is Shift: A Playbook for Positive Change.⁠[3][11][7]

Sources

  1. Doug Williams — Public Professional Profile (opens in a new window)
  2. 10 Questions with a Millionaire: Investor & Executive Doug Williams (opens in a new window)
  3. Douglas Williams — Co-Founder and Chairman of the Board (opens in a new window)
  4. HMS Holdings — 2016 Annual Report, Executive Officers (opens in a new window)
  5. Payer Compass Appoints Doug Williams to Its Board of Directors (opens in a new window)
  6. HMS Holdings — Appointment of Chief Operating Officer (opens in a new window)
  7. Shift: A Playbook for Positive Change — Bibliographic Listing (opens in a new window)
  8. HMS Holdings — Completion of Merger (opens in a new window)
  9. Announcing Empactful Advisors (opens in a new window)
  10. Empactful Advisors — Official Company Profile (opens in a new window)
  11. Empactful Capital — Our Team (opens in a new window)