Bill Moore (food truck trainer)

Moore has more than 47 years of experience in the food industry; he worked as a food service corporate trainer and has owned several mobile food units.⁠[1]

Moore led the establishment of the National Street Food Vendors Association and serves as its president and executive director; the association is a membership community for mobile food businesses that provides training and education to members.⁠[1][2]

He also runs a YouTubeYouTubeYouTube is Google’s video-sharing and creator platform, founded in 2005 by Steve Chen, Chad Hurley, and Jawed Karim and acquired by Google in 2006. Built around video uploading, viewing, and creator earnings, the platform has developed Shorts, YouTube Music, Premium, YouTube TV, and products for children, and is headquartered in San Bruno, California, United States.Open the full entry channel and a private Facebook group, both called “Food Truck Training,” the latter with more than 76,000 members, and he wrote Food Truck 101: Beginner to Winner and Food Truck 201: Get off the Truck, both made available to association members.⁠[1]

Since 2021 Moore has hosted the podcast 10-Minute Food Truck Training, which covers starting, operating, and scaling a food truck business; by November 2026 it had released 779 episodes, with recent topics including bad reviews, point-of-sale contracts, and chargebacks.⁠[3]

On March 13, 2026, Hard Knocks Business released the short video “The man behind THOUSANDS of Food Trucks.”, whose description introduces him as “The man behind THOUSANDS of food trucks.. meet Bill Moore.”; the host asked about the biggest risk he took, what food founders get wrong, and his advice for the next generation. His name appears only in the description; in the video he said he made his money in the food service industry, starting with brick-and-mortar restaurants and now running food trucks.⁠[4]

In the video he said he once challenged himself to earn a $100,000 income working a New York-style hot dog cart alone, and that sales from the single cart came to nearly $200,000; calling himself a “tall, awkward, shy guy,” he said that if he could do it, anybody could.⁠[4]

He also said he has helped well over a thousand food founders, has written five books, and has a Facebook group with 80,000 members; he mentioned that he runs the National Street Food Vendors Association and said his first food truck experience was in 1981.⁠[4]

He said the question he hears most often is how to build revenue and bring in sales.⁠[4]

He said that while social media matters, food business owners need to go out and talk to people in person (video at 00:20).⁠[4]

He said building revenue comes back to marketing: food is the product, but the business is really about the people on both sides of the counter, and guests should form an emotional tie to the food (video at 01:15).⁠[4]

He encouraged young people to pursue their dreams, not to fear mistakes, and to learn by doing (video at 01:47).⁠[4]

National Street Food Vendors Association: Official website: https://www.nsfva.org/ (opens in a new window).⁠[1]