Beanstox

Beanstox Inc. was incorporated under Delaware law on March 14, 2018, with headquarters in Boston, Massachusetts. It was co-founded by Kevin O’Leary and Connor O’Brien, who have served since its founding as chairman and as chief executive officer and president, respectively; the two have been business partners for more than 15 years. On its founding date the company issued 100 shares of common stock to its sole shareholder, Beanstox Investments Inc., which after conversion and a stock split became 20 million shares of Class A voting common stock. On April 18, 2018, Beanstox registered as an investment adviser with the U.S. Securities and Exchange Commission.⁠[1][1][1][1][1][2][1][1][3]

In March 2020, Beanstox’s automated online investment advisory service entered its initial public phase. Until then, product development through commercial launch had been funded by the two founders.⁠[1][1][1]

In July 2020, Beanstox launched its first equity crowdfunding round on the StartEngine platform under the U.S. Regulation Crowdfunding (Regulation CF), selling 1,580,089 shares of Class B non-voting common stock and raising about $1.06 million; a second round from July 2021 to April 2022 sold 2,425,935 shares and raised about $2.74 million. After the two rounds, crowdfunding investors held about 17% of the company’s equity. O’Leary served as a strategic advisor and paid spokesperson for StartEngine from March 2020, a relationship that constitutes a related-party transaction for the company.⁠[1][1][1][1][1][1][1][1][1][1][1]

Since early 2025, Beanstox has offered three plans: the free Beanstox Simple, with two products, Power Savings and Stocks 500; Beanstox Plus at $5 a month, which adds the personalized ETF portfolio Wealth Builder; and Beanstox Premium at $10 a month, which also includes Bitcoin and gold products and traditional and Roth individual retirement accounts. Of the $5 Plus fee, $0.10 is the advisory fee and the remaining $4.90 covers the account, educational content and other non-advisory services. The company uses a business-to-consumer software-as-a-service model, with trading, custody and account maintenance handled by the broker-dealer DriveWealth and bank data connections provided by PlaidPlaidPlaid is a financial technology company co-founded by Zach Perret and William Hockey and headquartered in San Francisco. It provides infrastructure connecting financial accounts with applications, with products spanning account verification, payments, lending and fraud prevention, and develops AI models for financial transactions. A planned acquisition by Visa was terminated in 2021.Open the full entry.⁠[1][1][1][1][1][4][4][1][1][1][1]

In 2025, Beanstox had revenue of $280,688, up from $113,303 in 2024, and a net loss of $1,203,950 (2024: $1,463,946); as of the end of 2025 its accumulated deficit since inception was $8,115,253 and it held cash of $21,317. The related party Beanstox Investments Inc. has made non-interest-bearing advances to the company since its founding, with $4,760,534 outstanding at the end of 2025. The auditor concluded that the company’s recurring losses raise substantial doubt about its ability to continue as a going concern. Management estimated that, under its current operations, it would need about 30,000 paying Plus and Premium clients to break even.⁠[1][1][1][1][1][1][1][1][1][1]

On September 29, 2026, the Italian asset and wealth management group Azimut Group announced a definitive agreement to acquire 100% of Beanstox Inc.; the price was not disclosed. The deal is Azimut’s entry into the U.S. direct-to-consumer investing market, and Azimut plans for Beanstox to serve as the digital gateway to the group’s U.S. business. Closing is expected in the fourth quarter of 2026, subject to regulatory review and customary closing conditions, including the completion of a corporate reorganization and an advisory client consent process under the Investment Advisers Act of 1940; as of October 2026 the deal had not closed. Beanstox’s current management team will continue to run the business. Skadden served as legal advisor to Azimut, and Stradley Ronon served as legal counsel to Beanstox and its management and controlling stockholder.⁠[5][5][5][5][5][5][5][5][5]

O’Leary said millions of Americans are not investing yet, that Beanstox lets people automatically invest an affordable amount each week in a personalized ETF portfolio built by investment professionals, and that with Azimut’s backing it can help many more people get started. O’Brien said joining Azimut combines a digital investing platform designed for everyday investors with Azimut’s resources and global expertise and will accelerate the next phase of growth.⁠[5][5][5][5][5][5]

Before the acquisition, all 20 million shares of Beanstox’s Class A voting common stock were held by Beanstox Investments Inc.; through that company the two co-founders each indirectly held about 41.5% of Beanstox’s equity, about 83% in total, while crowdfunding investors held about 17% in Class B non-voting shares. Neither O’Leary nor O’Brien receives a salary, and O’Leary focuses mainly on the board and marketing; Louise Anne Poirier serves as treasurer, secretary and chief compliance officer.⁠[1][1][1][1][1][1][1][1]

Beanstox: Official website: https://beanstox.com/ (opens in a new window).⁠[1]

X: Public account: https://x.com/beanstox (opens in a new window)⁠[2]

LinkedInLinkedInLinkedIn is a social networking platform for professionals. It was founded in 2002 by Reid Hoffman and others, launched in 2003, and listed on the New York Stock Exchange in 2011; after Microsoft acquired it for approximately $26.2 billion in 2016, it became a wholly owned Microsoft subsidiary. Its revenue comes from membership subscriptions, advertising, and recruitment solutions.Open the full entry: Public profile: https://www.linkedin.com/company/beanstox/ (opens in a new window)⁠[2]