Virgin Voyages
Virgin Voyages is an adults-only cruise company backed by Virgin GroupVirgin GroupVirgin Group is an investment and brand group originating in the record business established by Richard Branson and Nik Powell in 1970. Its network spans aviation, travel, hospitality, health, telecommunications, finance and spaceflight. Virgin-branded businesses have distinct ownership and operating arrangements.Open the full entry and Bain Capital. Its fleet comprises Scarlet Lady, Valiant Lady, Resilient Lady and Brilliant Lady, carrying guests aged 18 and over.
Contents6 sections
Key facts
Positioning: A cruise brand in Virgin’s travel network
Virgin Voyages extends Richard BransonRichard BransonRichard Branson is a British entrepreneur and founder of Virgin Group. Beginning with a youth magazine and mail-order records, he expanded into aviation, leisure, telecommunications, finance and commercial spaceflight. He also founded Virgin Unite and is known for ballooning expeditions and his 2021 suborbital flight.Open the full entry’s travel interests into cruising, with backing from Virgin Group and Bain Capital. It is associated with Virgin AtlanticVirgin AtlanticVirgin Atlantic is a British airline founded by Richard Branson in 1984, providing long-haul passenger and cargo services. It operates a transatlantic joint venture with Delta Air Lines and Air France-KLM, joined SkyTeam in 2023 and appointed Josh Bayliss chair in 2026.Open the full entry and Virgin HotelsVirgin HotelsVirgin Hotels is a Virgin lifestyle hotel brand whose first property opened in Chicago in 2015, followed by expansion in the United States and United Kingdom. Since 2023 it has shared parent company Virgin Hotels Collection with Virgin Limited Edition.Open the full entry through the wider brand network while operating a separate cruise business.[1]
2020–2021Scarlet Lady delivery and launch
Scarlet Lady was delivered on February 14, 2020, began UK sailings on August 6, 2021 and launched US voyages on October 6. Delivery and passenger-service launch were therefore separate milestones.[2]
2022–2025Expansion to four ships
Valiant Lady began Barcelona sailings on May 15, 2022, followed by Resilient Lady from Athens on May 14, 2023. Brilliant Lady debuted in New York in September 2025, completing the four-ship Lady fleet.[2]
Product: Adult voyages, dining and onboard experiences
The line admits passengers aged 18 and over and combines multiple dining venues with entertainment and fitness facilities. Most cabins have sea views or balconies.[2]
Related Organizations, Websites, and Public Accounts
Virgin Voyages: Official link: https://www.virginvoyages.com/ (opens in a new window).[1]
Virgin Hotels: Official link: https://virginhotels.com/ (opens in a new window).[1][3]
Virgin RedVirgin RedVirgin Red is Virgin’s cross-brand rewards program, using Virgin Points for shopping, travel and experiences. The rewards club launched in 2021 to connect different Virgin businesses and works alongside brand-specific programs such as Virgin Atlantic’s Flying Club.Open the full entry: Official link: https://www.virgin.com/virgin-red (opens in a new window).[1][4]
Richard Branson: Official link: https://www.virgin.com/branson-family/richard-branson (opens in a new window).[1][5]
Virgin Atlantic: Official link: https://www.virginatlantic.com/ (opens in a new window).[1][6]
Virgin Group: Official link: https://www.virgin.com/ (opens in a new window).[1][7]