Venus Williams
Venus Williams is an American tennis player, design entrepreneur, and investor who has won seven Grand Slam singles titles and four Olympic gold medals and has been ranked world No. 1 in women’s singles. She founded the design firm V Starr, co-founded Happy Viking and Palazzo, and has invested in ventures including Ellevest, Asutra, WeWard, and Los Angeles Golf Club.
Contents23 sections
Key facts
June 17, 1980Birth
Venus Ebony Starr Williams was born on June 17, 1980, in Lynwood, California, United States. She is the older sister of Serena WilliamsSerena WilliamsSerena Williams is a tennis player, entrepreneur, and investor who has won 23 Grand Slam singles titles and four Olympic gold medals. She founded Serena Ventures and has taken part in ownership of sports ventures such as Los Angeles Golf Club. In 2022 she announced a shift in focus toward family and business, and in 2026 she returned to professional competition; that same year she explained in an interview that her investment business had moved to the Starfire Ventures brand.Open the full entry.[1]
1994–2002Professional Beginnings and World No. 1
In 1994, Williams entered a WTA main draw for the first time with a wildcard at the Oakland event. In 1997 she reached the US Open final, and in 2000 she won the Wimbledon, US Open, and Sydney Olympic women’s singles titles. On February 25, 2002, she reached world No. 1 in women’s singles for the first time; over her career she held that position for a total of 11 weeks.[1]
2002Founding V Starr
In 2002, Williams founded the interior design firm V Starr. Based in South Florida, the firm takes on residential, hospitality, and multifamily design projects, with an emphasis on wellness and sustainability. The firm’s official website lists Williams as owner and Sonya Haffey as Chief Executive Officer.[2]
2005–2007Advocating Equal Prize Money at Wimbledon
In 2005, Williams presented the case for equal prize money for men and women players to the Grand Slam Committee; in 2006 she continued her advocacy through a newspaper article. Wimbledon introduced equal prize money for men and women in 2007, and Williams won the women’s singles title that year, becoming the first Wimbledon women’s singles champion under this policy to receive the same prize money as the men’s singles champion.[3]
2007Launching the Apparel Brand EleVen
In 2007, Williams launched the apparel brand EleVen in partnership with the retailer Steve & Barry’s and served as its chief designer. The brand later partnered with several apparel and lifestyle brands; for changes to its operations, see the 2024 milestone.[4]
August 2009Stake in the Miami Dolphins
In August 2009, Venus and Serena Williams joined the Miami DolphinsMiami DolphinsThe Miami Dolphins are an NFL professional American football team in the AFC East. Awarded an AFL franchise in 1965, they began play in 1966 and now use Hard Rock Stadium in Miami Gardens, Florida. Under Don Shula, they won Super Bowls VII and VIII, including a 17–0 regular season and postseason in 1972. Stephen M. Ross owns the team, and Jeff Hafley is head coach.Open the full entry’ ownership group. Team owner Stephen RossStephen RossStephen Ross, whose full name is Stephen Michael Ross, is an American real estate developer and investor, the founder of Related Companies, chairman and CEO of Related Ross, and owner of the Miami Dolphins. His work spans affordable housing, large urban mixed-use developments and sports entertainment. He co-founded RSE Ventures and has supported university education and sustainable-city research.Open the full entry introduced the two as limited partners. Their specific investment amounts and ownership percentages were not disclosed.[5]
June 29, 2010Publishing Come to Win
Come to Win, co-written by Williams and Kelly E. Carter, was published by HarperCollins on June 29, 2010. The book collects the experiences of figures from fields including business, the arts, and sports, and discusses how playing sports affects careers and lives.[6]
2015Earning a Business Administration Degree
In 2015, Williams earned a Bachelor of Science in Business Administration from Indiana University East. In a WTA retrospective on players’ academic education, she was listed as the first graduate of the school’s partnership program with the WTA.[7]
2016Olympic Mixed Doubles Silver and Career Record
At the 2016 Rio Olympics, Williams won a silver medal in mixed doubles with Rajeev Ram. Together with her 2000 women’s singles gold and the three women’s doubles golds won with Serena in 2000, 2008, and 2012, she has won five Olympic medals in total. Her seven Grand Slam singles titles include five Wimbledon and two US Open titles; the sisters have also won 14 Grand Slam women’s doubles titles together.[1]
January 2017Speaking Publicly About Investing in Ellevest
In January 2017, Williams discussed in an interview her investment in Ellevest, an investment platform for women. She met Sallie Krawcheck while building her apparel and design businesses, and later became involved in Ellevest, which Krawcheck founded.[8]
2020Launching Happy Viking
August 16, 2022Happy Viking Announces $2 Million Funding
On August 16, 2022, Happy Viking announced that it had completed a $2 million athlete investment round. Participants included Serena Williams, Kevin Durant and Rich Kleiman’s 35V, Michelle Wie West, and Megan Rapinoe, among others. The company planned to use the funds to support business growth and new product development; the $2 million was the total size of the round.[10]
June 8, 2023Co-Forming the Los Angeles Golf Club Ownership Group
On June 8, 2023, the law firm Paul, Weiss announced that Seven Seven Six had formed the Los Angeles Golf Club ownership group together with Venus and Serena Williams to take part in TGL. The announcement did not disclose financial terms. The club’s official website also lists a profile card for Venus.[11][12]
August 2023Asutra, a Brand She Co-Owns, Partners with United
Williams is a part owner and chief brand officer of the personal care brand Asutra; she first used the brand’s products and later joined its ownership group. On August 1, 2023, United Airlines announced that it would use Asutra products in business class amenity kits on some U.S. transcontinental routes. Asutra’s owner and Chief Executive Officer is Stephanie Morimoto.[13][14]
February 2024Pausing EleVen Operations
In February 2024, Williams announced in an email to retail partners that EleVen would pause operations in order to adjust its brand strategy and evaluate the brand’s future direction; this was a pause in operations, not an announcement of permanent closure.[4]
February 29, 2024Co-Launching Palazzo
On February 29, 2024, Williams, Raffi Holzer, and Edward Lando announced the launch of Palazzo, an artificial intelligence interior design platform. The platform lets users upload photos of rooms, adjust designs through an assistant called Vinci, and save and share their plans. The official website lists the three as co-founders, with Holzer as Chief Executive Officer.[15][16]
September 10, 2024Publishing Strive
Williams’s Strive was published on September 10, 2024. The book organizes her experience with personal habits, rest, exercise, and life balance into eight principles.[17]
2025Return to Competition and US Open Women’s Doubles Quarterfinal
In 2025, Williams played events in Washington, Cincinnati, and the US Open, defeating Peyton Stearns in Washington; partnering with Leylah Fernandez, she reached the US Open women’s doubles quarterfinals.[1]
February 26, 2025Investing in WeWard
On February 26, 2025, the walking rewards app WeWard announced that Williams had become an investor and brand ambassador. The app combines step tracking, gamified activities, and a rewards system to encourage users to walk.[18]
September 4, 2026Playing US Open Women’s Doubles with Serena
On the night of September 4, 2026, Venus and Serena Williams lost in three sets to Hao-Ching Chan and Maya Joint in a roughly three-hour first-round women’s doubles match at the US Open.[19]
September 15, 2026Launching a Home Collection with Crate & Barrel
On September 15, 2026, Crate & Barrel and Crate & Kids launched a home collection created in collaboration with Williams, comprising nearly 200 furniture, decor, and textile products. The designs bring the geometric forms, colors, and sense of motion of tennis into home and children’s spaces.[20]
Related Organizations, Websites, and Public Accounts
V Starr: Official website: https://vstarr.com/ (opens in a new window).[2]
Happy Viking: Official website: https://drinkhappyviking.com/ (opens in a new window).[10]
Palazzo: Official website: https://www.palazzo.ai/ (opens in a new window).[16]
Asutra: Official website: https://asutra.com/ (opens in a new window).[13]
Los Angeles Golf Club: Official website: https://www.lagc.com/ (opens in a new window).[12]
Sources
- Venus Williams — Player Stats & More (opens in a new window)
- About V Starr (opens in a new window)
- You can’t beat the truth: Venus Williams recalls fight for equal pay (opens in a new window)
- Venus Williams pausing operations on signature clothing brand EleVen (opens in a new window)
- Williamses splash out (opens in a new window)
- Come to Win (opens in a new window)
- More WTA players are earning degrees while competing at the highest level (opens in a new window)
- The One Big Financial Mistake Women Are Making May Be the Easiest One to Fix (opens in a new window)
- Serve Up a Smash with the BlendJet Special Edition Venus Williams Happy Viking Collection (opens in a new window)
- Happy Viking, the Plant-Based Superfood Nutrition Company Created by Venus Williams, Closes Athlete Investment Round (opens in a new window)
- Seven Seven Six Forms First TGL Golf Team Ownership Group With Serena and Venus Williams (opens in a new window)
- Los Angeles Golf Club (opens in a new window)
- Who We Are (opens in a new window)
- United’s New Transcontinental Amenity Kit Features Skincare Products from Venus Williams-Backed Brand (opens in a new window)
- Raffi Holzer and Edward Lando Team Up with Venus Williams to Launch Palazzo, an AI-Powered Interior Design Platform (opens in a new window)
- About Palazzo (opens in a new window)
- Strive — Venus Williams (opens in a new window)
- Venus Williams Invests in WeWard App to Promote a Healthier World Through Walking (opens in a new window)
- Hao-Ching Chan, Maya Joint spoil Venus and Serena Williams’ US Open doubles return in classic (opens in a new window)
- A Grand Slam for Home Design: Crate & Barrel and Crate & Kids Serve Up Collaboration with Venus Williams (opens in a new window)