Strategy

In November 1989, Michael Saylor founded MicroStrategy and served as its Chairman of the Board and Chief Executive Officer until August 2022; Sanjeev Bansal was a co-founder and formerly served as chief operating officer. The company’s core business was enterprise business intelligence and analytics software.⁠[1][2]

On June 11, 1998, MicroStrategy completed its initial public offering and was listed on Nasdaq under the ticker MSTR. At the time, the company’s principal offices were in Vienna, Virginia.⁠[3]

On March 20, 2000, MicroStrategy announced that it would restate its results for fiscal years 1998 and 1999, and its stock fell more than 60% in a single day.⁠[2]

On December 14, 2000, the U.S. Securities and Exchange Commission reached a settlement over the matter with Saylor, Bansal, and former chief financial officer Mark Lynch: without admitting or denying the allegations, the three agreed to pay disgorgement totaling $10 million and a civil penalty of $350,000 each. The company itself, likewise without admitting or denying the findings, consented to the entry of a cease-and-desist order.⁠[2][3]

On August 11, 2020, MicroStrategy announced that it had purchased 21,454 bitcoins at an aggregate purchase price of $250 million, inclusive of fees. In September of that year, the board adopted a treasury reserve policy under which bitcoin serves as the primary treasury reserve asset on an ongoing basis.⁠[4][5]

On December 11, 2020, the company completed an offering of $650 million in aggregate principal amount of 0.750% convertible senior notes due 2025. As of the end of 2020, the company held approximately 70,469 bitcoins.⁠[6][7]

Effective August 8, 2022, the company separated the roles of chairman and chief executive officer: Saylor became Executive Chairman, and President Phong Le also became Chief Executive Officer and joined the board.⁠[8]

On August 7, 2024, the company completed a 10-for-1 stock split of its class A and class B common stock.⁠[9]

On January 30, 2025, the company completed the initial public offering of its first perpetual preferred stock, STRK, followed by STRF on March 20, STRD on June 5, and STRC on July 24; on November 13, it completed the initial public offering of the euro-denominated STRE, with that offering raising gross proceeds of approximately €620 million.⁠[1][10]

On February 5, 2025, the company announced that it would operate publicly under the new name Strategy, describing itself as the largest corporate holder of bitcoin and the world’s first Bitcoin Treasury Company.⁠[9]

As of March 23, 2025, the company held an aggregate of approximately 506,137 bitcoins, acquired at an aggregate purchase price of approximately $33.7 billion.⁠[11]

On August 11, 2025, the company changed its legal name from MicroStrategy Incorporated to Strategy Inc, and began trading on Nasdaq under the new name at the open of market on August 12, with its ticker symbol unchanged.⁠[12]

On December 1, 2025, the company announced the establishment of a USD Reserve. As of the end of 2025, the company held approximately 672,500 bitcoins; as of February 13, 2026, the balance of the USD Reserve was $2.25 billion.⁠[13][14]

On June 29, 2026, the company announced a BTC Monetization Program under which it may sell bitcoin from time to time, including to generate up to $1.25 billion for the USD Reserve; in the first sales, on June 29–30, it sold 1,363 bitcoins.⁠[15]

As of September 27, 2026, the company held an aggregate of 847,666 bitcoins at a total cost of approximately $63.95 billion, an average of $75,437 per bitcoin. Strategy describes itself as the world’s first and largest Bitcoin Treasury Company, while still offering AI-powered enterprise analytics software; it is headquartered in Tysons Corner, Virginia.⁠[16][14]

Strategy: Official website: https://www.strategy.com/ (opens in a new window).⁠[14]

X: Official account: https://x.com/Strategy (opens in a new window)⁠[17]

LinkedInLinkedInLinkedIn is a social networking platform for professionals. It was founded in 2002 by Reid Hoffman and others, launched in 2003, and listed on the New York Stock Exchange in 2011; after Microsoft acquired it for approximately $26.2 billion in 2016, it became a wholly owned Microsoft subsidiary. Its revenue comes from membership subscriptions, advertising, and recruitment solutions.Open the full entry: Official account: https://www.linkedin.com/company/strategy/ (opens in a new window)⁠[18]