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Shopify

Shopify is a commerce software company that originated in Ottawa, Canada, providing merchants with tools for online stores, physical retail, payments, orders and inventory management. The business began with Snowdevil, an online snowboard store founded in 2004 by Tobias LütkeTobias LütkeTobias Lütke, who also goes by Tobi Lütke, is a programmer, the co-founder and chief executive officer of Shopify, and a startup investor. He took part in the Ruby on Rails open-source community, has served as Shopify’s CEO since April 2008, and joined the board of Coinbase in 2022.Open the full entry and others, and the standalone e-commerce platform launched in 2006. The company went public in 2015 and now trades under the ticker SHOP on Nasdaq and the Toronto Stock Exchange.

Contents15 sections
Key facts

From Snowboard Store to E-Commerce Platform

Founder Becomes CEO

Lütke moved from chief technology officer to chief executive officer. He had served as a director since 2004 and remained involved in the platform’s product and technical direction.⁠[3]

Series A Financing

Shopify announced a $7 million Series A round led by Bessemer Venture Partners, with participation from FirstMark and Felicis. The funds were to be used to expand the team, the app and theme ecosystem, and international operations. Lütke said at the time that the company had already been profitable for several consecutive years and was taking a minority investment.⁠[4]

Expansion into Physical Retail

Shopify POS launched in 2013, connecting in-store checkout with the online store’s products, inventory and customer records. The initial setup was based on an iPad app and a card reader, allowing stores to accept card payments and view sales reports; Shopify Payments brought payment processing into the merchant admin.⁠[5][6]

Launch of Shopify Plus

Shopify launched Shopify Plus for larger merchants, offering dedicated project and account support, higher API call limits and negotiable payment rates. The product extended a service that had mainly served small and medium-sized businesses to brands and retailers with more complex needs.⁠[7]

Initial Public Offering

The company listed on the New York Stock Exchange and the Toronto Stock Exchange. On May 27, it confirmed the completion of its offering of 8,855,000 Class A subordinate voting shares, including the over-allotment, at $17 per share, for gross proceeds of about $150.5 million.⁠[8]

Sustainability Fund

Shopify announced that it would invest at least $5 million a year in carbon removal and other environmental technologies and projects. The initial plan included buying at least $1 million a year in carbon sequestration services, helping these technologies scale by creating demand.⁠[9]

Customer Transaction Records Incident

Shopify disclosed that two members of its support team were suspected of improperly obtaining customer transaction records from some merchants; the company terminated their network access and cooperated with law enforcement. At the time it confirmed that fewer than 200 merchants were affected and that the data involved customer names, email addresses, physical addresses and order details; the company said complete payment card numbers were not involved.⁠[10]

Sale of Main Logistics Business

On May 4, Shopify announced that it would reduce its team by about 20% and adjust its business focus. On June 6, it completed the sale of most of the former Shopify Logistics business to Flexport, receiving shares equal to 13% of Flexport’s equity in addition to its existing stake. Logistics services continued through partners, and the company refocused on commerce software.⁠[11][12]

Nasdaq Listing Transfer and AI Expectations

Shopify transferred its U.S. stock listing from the New York Stock Exchange to Nasdaq, keeping the SHOP ticker; its Toronto listing was unchanged. Nasdaq scheduled the transfer for trading on March 31, and the company’s later financial reports confirmed its Nasdaq listing.⁠[13][14]

On April 7, Lütke published an internal memo making effective use of AI a baseline expectation for all employees, including management; before asking for more headcount and resources, teams must explain why they cannot get the work done with AI. The memo also called for including AI use in prototyping and in performance feedback.⁠[15]

USDC Payments on Base

Working with Coinbase and Stripe, the company began gradually rolling out USDC payments on the Base network to eligible Shopify Payments merchants. Merchants receive local currency by default or can choose to send USDC to an external wallet; the solution also handles payment authorization and later capture in e-commerce.⁠[16]

Expanded AI Commerce Tools

The Spring ’26 Edition expanded Sidekick’s connections with third-party apps, letting merchants look up business information and take actions in conversation. Sidekick App Extensions opened to developers, and the Shopify AI Toolkit became generally available, providing integrated access to developer documentation, store data and admin tools.⁠[17][18]

DoorDash Retail Channel

Shopify and DoorDash launched a direct integration that lets U.S. Shopify merchants with physical stores sync products, inventory and orders and offer local sales and delivery through DoorDash. Expansion to other countries and regions was still a future plan at the time of the announcement.⁠[19]

Second-Quarter Results

For the quarter ended June 30, Shopify’s revenue was $3.583 billion, up 34% year over year, and gross merchandise volume was $115.567 billion, up 32%. Operating income was $488 million and net income was $1.502 billion, including an after-tax mark-to-market gain on equity investments of $1.063 billion. Free cash flow was $654 million, or 18% of revenue, a non-GAAP measure disclosed by the company.⁠[20]

Sources

  1. Tobi Lütke, Shopify (opens in a new window)
  2. Shopify Founders: Earliest Merchant Stories (opens in a new window)
  3. Board of Directors (opens in a new window)
  4. Shopify announces 7 million in financing (opens in a new window)
  5. Point of Sale - Unify online and in-person sales with Shopify POS. | Shopify App Store (opens in a new window)
  6. Presentando Shopify POS (opens in a new window)
  7. Shopify Launches Shopify Plus (opens in a new window)
  8. Shopify Announces Closing of Initial Public Offering and Exercise of Underwriters’ Over-allotment Option (opens in a new window)
  9. We need to talk about carbon (opens in a new window)
  10. What happened in the recent data incident involving less than 200 Shopify merchants? (opens in a new window)
  11. Important team and business changes (opens in a new window)
  12. Shopify Completes Sale of Shopify Logistics to Flexport (opens in a new window)
  13. Data Technical News #2025 - 8: Shopify Inc. to Begin Listing and Trading on Nasdaq on March 31, 2025 (opens in a new window)
  14. Shopify Inc. Form 10-Q for the quarterly period ended March 31, 2025 (opens in a new window)
  15. Tobi Lutke (@tobi) on X (opens in a new window)
  16. Introducing USDC on Shopify: Simple, borderless payments for merchants (opens in a new window)
  17. Selling everything, everywhere, all at once: The Spring '26 Edition (opens in a new window)
  18. Agentic commerce for every developer: The Spring '26 Edition (opens in a new window)
  19. DoorDash Integrates Directly with Shopify to Connect Brick-and-Mortar Retailers with On-Demand Delivery (opens in a new window)
  20. Shopify Delivers Big: 30%+ Growth Across GMV, Revenue, Gross Profit, and Free Cash Flow (opens in a new window)