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Max Rhodes

Max Rhodes is the co-founder and CEO of Faire, an online wholesale marketplace based in the United States. An early product lead at Square who worked on Cash App and Square Capital, he co-founded Faire with three former Square colleagues in 2017.

Contents9 sections
Key facts

Education and Early Career

Square

From 2013 to 2016 Rhodes worked at Square as an early product lead, working on Cash App and serving as a founding member of Square Capital. At Square he worked alongside his future Faire co-founders Marcelo Cortes, Daniele Perito and Jeffrey Kolovson.⁠[2][3]

Square Capital helped more than 230,000 merchants access capital.⁠[1]

Co-founding Faire and Y Combinator

During his time at Square, Rhodes came to see how technology could improve people’s lives, especially those of small business owners. After trying several ideas, including selling high-end umbrellas, the founding team decided to build an online wholesale marketplace.⁠[3]

In 2017 Rhodes co-founded Faire with Cortes, Perito and Kolovson and became its CEO; the team took part in Y Combinator’s Winter 2017 (W17) batch and later its Fall 2018 Growth Program.⁠[4][2]

Series B and Series C

Series G

In November 2021 Faire announced a $400 million Series G at a $12.4 billion valuation. Rhodes said: “With our global reach, Faire is providing an even greater opportunity for the independent retail community to compete against big-box giants.”⁠[4]

On Running the Company

In a July 2022 interview for Y Combinator’s “Learnings of a CEO” series, Rhodes described how Faire had moved from six-week product cycles and centralized decisions at the seed stage to six-month cycles and decentralized decisions as a company of more than 1,000 people. He likened leading the larger company to “driving an aircraft carrier versus a speedboat.”⁠[2]

Employee Tender Offer

On November 17, 2025 Rhodes announced an employee tender offer at a $5.2 billion valuation led by WCM Investment Management. He said the investment “validates our progress toward building a high-growth, durable business and our vision for the future of the B2B wholesale industry,” and wrote: “It’s inevitable that this market will move online.”⁠[6][7]

Related Organizations, Websites, and Public Accounts

Sources

  1. Meet the Executive Team (opens in a new window)
  2. Learnings of a CEO: Max Rhodes, Faire (opens in a new window)
  3. Report: Faire Business Breakdown & Founding Story (opens in a new window)
  4. Faire banks $400 million USD Series G at $12.4 billion valuation (opens in a new window)
  5. VCs back wholesale marketplace Faire with $100M at a $535M valuation (opens in a new window)
  6. A Milestone for Faire, Our Retailers and Brands, and Employees (opens in a new window)
  7. B2B marketplace Faire reaches $5.2 billion valuation (opens in a new window)
  8. Faire - Online Wholesale Marketplace for Retailers & Brands (opens in a new window)