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Matt Biilmann

Matt Biilmann (Mathias Biilmann Christensen) is a Danish entrepreneur and software engineer who co-founded the web development platform NetlifyNetlifyNetlify is a San Francisco-based web development and deployment platform company founded in 2014 by Mathias (Matt) Biilmann and Chris Bach. Its founders coined the name “JAMstack” (later written Jamstack) for a web architecture, and its 2021 Series D valued the company at $2 billion.Open the full entry and serves as its chief executive. He coined the terms “Jamstack” and “Agent Experience” (AX).

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Key facts

Early Life: Copenhagen, Musicology and Music Journalism

Biilmann grew up in Copenhagen and began programming on a Commodore 64 at the age of 10. “I was programming computers since I was 10 years old,” he recalled.⁠[1]

He attended Aurehøj Gymnasium in Gentofte, north of Copenhagen, where he met Christian Bach, with whom he later co-founded Netlify.⁠[2]

He earned a bachelor’s degree in musicology and comparative literature at the University of Copenhagen and began, but did not finish, a master’s in cultural studies; while studying he worked as a music journalist for Danish Radio. He has said that “the classical composers were like the first programmers.”⁠[1]

Early Career: Spain and Webpop

He then co-founded Webpop, a cloud-hosted multi-tenant content management system, in Spain and moved to San Francisco to scale it; Webpop’s annual revenue stalled at about $100,000.⁠[1]

Founding Netlify

Biilmann first built BitBalloon, a minimum viable product that evolved into Netlify. Over the 2013 Christmas holiday he travelled from California to Copenhagen to visit Christian Bach, and after long conversations the two decided to pursue the business idea, founding Netlify together in 2014.⁠[1][2]

Netlify came out of private beta at the end of March 2015 with a “Show HN” post on Hacker News. “Back then, Netlify was just two Danes bootstrapping, with me as the sole developer,” Biilmann recalled. Bach moved to Silicon Valley in mid-2015.⁠[3][2]

Biilmann has said that part of Netlify’s founding thesis was that “these frontend developers can’t build the whole user experience end to end.”⁠[1]

Appearance on the a16z Podcast

The panel discussed what happens when monolithic architectures are broken into containers and microservices and whether companies are being split into smaller units as well, covering dynamic websites, enterprise cloud monitoring and elastic application scaling. The episode was uploaded to the a16z YouTubeYouTubeYouTube is Google’s video-sharing and creator platform, founded in 2005 by Steve Chen, Chad Hurley, and Jawed Karim and acquired by Google in 2006. Built around video uploading, viewing, and creator earnings, the platform has developed Shorts, YouTube Music, Premium, YouTube TV, and products for children, and is headquartered in San Bruno, California, United States.Open the full entry channel on January 1, 2019.⁠[4][5]

Agent Experience (AX)

On January 28, 2025, Biilmann published “Introducing AX: Why Agent Experience Matters” on his personal blog, defining agent experience as “the holistic experience AI agents will have as the user of a product or platform” and arguing that products should be designed for AI agents as they are for users (UX) and developers (DX), for example with clean, well-described APIs that agents can operate and machine-readable documentation.⁠[6]

In May 2026 he said on Evil Martians’ Dev Propulsion Labs podcast, “DX was our North Star for 10 years; in the next decade, agent experience is gonna be what’s gonna matter the most.”⁠[1]

Conversation on AI + a16z

On March 7, 2025, Andreessen Horowitz’s AI + a16z program released “Agent Experience: Building an Open Web for the AI Era,” a conversation between Biilmann and Martin Casado, the a16z general partner who leads its infrastructure practice; the video was uploaded to the a16z YouTube channel the same day.⁠[7][8]

The conversation discussed how AI is changing web development beyond faster code generation, centering on agent experience, in which AI agents are “active participants in development,” and covered how Netlify was adapting, why the next 100 million web developers would work alongside AI, and whether the web would become an open, AI-powered internet or be dominated by walled gardens.⁠[7][8]

Netlify’s Tenth Anniversary

On March 31, 2025, Biilmann wrote a retrospective on Netlify’s first ten years, stating that the platform had “scaled to more than a billion unique monthly visitors and petabytes of monthly data transfer.”⁠[3]

Jamstack

Biilmann coined the term “Jamstack” to describe a web architecture that decouples the frontend from the backend.⁠[3]

In a July 2020 interview with SiliconANGLE he described the approach as “really about getting an application into the browser using JavaScript as the runtime,” adding, “Serverless starts becoming a really important part of this JAMstack approach.”⁠[9]

Related Organizations, Websites, and Public Accounts

Sources

  1. Matt Biilmann of Netlify: agent experience is the new developer experience (opens in a new window)
  2. #08: Interview with Christian Bach, Co-founder and CCO & CSO of Netlify (opens in a new window)
  3. 10 Years of Netlify, from Jamstack to Agent Driven Development (opens in a new window)
  4. a16z Podcast: Containing the Monolith — From Microservices to DevOps (opens in a new window)
  5. a16z Podcast | Containing the Monolith -- From Microservices to DevOps (opens in a new window)
  6. Introducing AX: Why Agent Experience Matters (opens in a new window)
  7. Agent Experience: Building an Open Web for the AI Era (opens in a new window)
  8. Agent Experience: Building an Open Web for the AI Era (opens in a new window)
  9. Netlify’s JAMstack seeks to revolutionize website development outside the walled garden (opens in a new window)
  10. About Netlify (opens in a new window)
  11. The Accountability Issue — Biilmann Blog (opens in a new window)