Lululemon
Lululemon is an athletic apparel company founded by Chip Wilson in Vancouver, Canada, in 1998; its listed entity is lululemon athletica inc., which trades on NasdaqNasdaqNasdaq is an exchange operator and financial technology company headquartered in New York. It runs The Nasdaq Stock Market and other markets and provides capital markets technology, regulatory technology, and data and index services. Founded in 1971, it combined with OMX AB in 2008, and in March 2026 the U.S. Securities and Exchange Commission approved its rules for trading tokenized securities.Open the full entry under the ticker LULU. The company has grown from yoga apparel into apparel, footwear, and accessories for athletic and everyday wear, operating through stores and online channels. As of August 2, 2026, the company had 825 stores, and Heidi O’Neill became chief executive officer on September 8 of that year.
Contents24 sections
Key facts
1998–2000Founding and First Standalone Store
Chip Wilson founded Lululemon in Vancouver, with an early space that combined design work and yoga classes. In 2000, the company opened its first standalone store in Kitsilano.[1]
2003–2004Entry into the United States and Australia
In 2003, Lululemon opened a store in Santa Monica, United States; in 2004, it entered Melbourne, Australia.[1]
December 2005Restructuring of the Holding Structure
On December 5, Chip Wilson sold a 48% interest in the relevant operating companies to outside investors, and the business completed a restructuring that formed the holding structure later used for the public listing. The founding of the brand in 1998 and the restructuring into a holding company in 2005 are therefore different milestones.[2]
July 27, 2007Initial Public Offering
Lululemon completed its initial public offering, with its shares trading on Nasdaq under the ticker LULU and, at the time, also listed on the Toronto Stock Exchange. The listed entity used the name lululemon athletica inc.[2]
2009Launch of E-Commerce
Lululemon launched e-commerce in 2009, extending its sales channels online.[1]
April 3, 2013Luon Quality Remediation Announced
Lululemon published a quality update on the sheerness of some black Luon yoga pants, stating that its existing testing had not adequately covered changes in materials and fit and that some products were at the low end of technical tolerances. The company changed its testing methods, adding stretch and fabric tests, and strengthened oversight at the manufacturing level.[3]
December 10, 2013Management Changes Announced
The company announced that Laurent Potdevin would take over as chief executive officer in January 2014. At the same time, Chip Wilson announced that he would step down as non-executive chairman before the following year’s annual meeting of shareholders, to be succeeded by Michael Casey, but would remain on the board for the time being.[4]
2014Store Expansion in Europe and Hong Kong
Lululemon opened stores in Covent Garden in London and at the International Finance Centre in Hong Kong.[1]
August 7, 2014Advent Stake Purchase Agreement
Advent International reached an agreement with Chip Wilson to purchase shares equivalent to 13.85% of the company for approximately $845 million. The arrangement included expanding the board of directors from ten to twelve members and conducting a governance review. The funds were paid to the selling shareholders.[5]
2015Founder Leaves the Board and Align Launches
On February 2, Chip Wilson resigned from the board of directors. Earlier disagreements over product quality, public remarks, and management direction formed the background to the changing relationship between the founder and the professional management team.[6]
That same year, Lululemon launched the Align yoga leggings, made with Nulu fabric and emphasizing a soft feel and freedom of movement. The product line later expanded to tops, dresses, shorts, and other styles, becoming a long-running collection for the company.[7]
2016Stores Opened in Mainland China
Lululemon opened stores in Beijing and Shanghai, expanding its presence in mainland China.[1]
2018Chief Executive Officer Succession
On February 5, Laurent Potdevin resigned as chief executive officer and as a director, effective immediately. The company said he had fallen short of its standards of conduct regarding integrity and mutual respect, and three executives took on expanded responsibilities, reporting to executive chairman Glenn Murphy.[8]
On August 20, Calvin McDonald took over as chief executive officer and joined the board. He previously served as president and chief executive officer of Sephora Americas and has experience in retail, brand, and digital channel operations.[9]
June 29, 2020MIRROR Acquisition Announced
Lululemon announced an agreement to acquire the at-home fitness platform MIRROR for approximately $500 million. MIRROR uses an interactive mirror device to deliver live, on-demand, and personal training content; the two companies already had an investment and content partnership in 2019. The transaction extended Lululemon’s business into at-home digital fitness.[10]
2021Resale Business and Team Canada Partnership
Lululemon launched the Like New resale program and became the official outfitter of the Canadian Olympic and Paralympic teams, in a partnership running through 2028.[1]
March 8, 2022First Footwear Collection Announced
The company unveiled its first footwear collection, designed starting from women’s athletic needs, and announced that the Blissfeel running shoe would launch on March 22 in North America, China, and the United Kingdom. The collection also covers cross-training, training, and post-workout wear, further extending the company’s product categories beyond apparel.[11]
May 11, 2022News of Metaverse and NFT Trademark Applications
Lululemon’s name and logo appeared in news of metaverse- and NFT-related trademark applications, covering uses such as virtual apparel, virtual retail, and fitness. This is a trademark strategy concerning virtual goods and related services.[12]
September–December 2023: Peloton Partnership and End of Mirror Sales
On September 27, Lululemon and Peloton announced a five-year global partnership under which Peloton would provide content for Lululemon’s digital fitness business and Lululemon would become Peloton’s primary athletic apparel partner. The arrangement included co-branded apparel and Peloton classes for existing lululemon Studio users.[13]
In December 2023, the company stopped selling Mirror devices and new subscriptions to that business, changing its model of producing its own fitness content. The related changes resulted in approximately $98.21 million of pre-tax impairment, inventory, and restructuring charges in fiscal 2023.[14]
May 20, 2025Align’s 10th Anniversary
In its presentation of Align’s 10th anniversary, the company said the collection had grown into a business of approximately $1 billion, with products extending from yoga pants to a wide range of apparel. Anniversary activities included launching styles with fewer front seams and organizing athletic community events in Beijing, London, and other cities.[7]
March 17, 2026Fiscal 2025 Results Released
For fiscal 2025, ended February 1, 2026, Lululemon’s revenue was approximately $11.103 billion, up 5% year over year; operating income was approximately $2.211 billion, down 12% year over year; and net income was approximately $1.579 billion. At the end of the fiscal year the company had 811 stores, a net increase of 44 for the year.[15]
By region, Americas revenue decreased 1%, international revenue increased 22%, and mainland China revenue increased 29%. These figures reflect diverging performance across markets; fiscal 2025 was a 52-week year, and comparisons with the previous 53-week fiscal year must keep that difference in basis in mind.[15]
May 27, 2026Governance Agreement with the Founder
Lululemon reached an agreement with Chip Wilson, who holds approximately 8.7% of the company, providing for board refreshment and further cooperation. Laura Gentile and Marc Maurer joined the board in June of that year. The agreement did not provide for Wilson himself to return to the board.[16][17]
September 3, 2026Second-Quarter Results Released
For the second quarter of fiscal 2026, ended August 2, the company’s revenue was approximately $2.4 billion, down 4% year over year; Americas revenue decreased 8%, and international revenue increased 4%. At the end of the period the company had 825 stores, a net increase of 9 during the quarter.[18]
Quarterly profit included a gain of approximately $134.5 million from tariff refunds, and the full-year revenue outlook announced by the company was a range of $10.35 billion to $10.5 billion.[18]
September 8, 2026Heidi O’Neill Becomes Chief Executive Officer
Heidi O’Neill became Lululemon’s chief executive officer and joined the board; the appointment was announced on April 22 and took effect on September 8. She previously worked at NikeNikeNIKE, Inc. is an American athletic brand company made up of the Nike, Jordan and Converse brands, with its world headquarters in Beaverton, Oregon.Open the full entry for about twenty-five years. Interim co-chief executive officers Meghan Frank and André Maestrini subsequently returned to their previous roles.[19][17]
Business and Official Channels
Lululemon’s products cover yoga, running, training, and everyday athletic wear, and its sales channels include company-operated stores and e-commerce. The company’s corporate website is https://corporate.lululemon.com/ (opens in a new window), and its shopping website is https://shop.lululemon.com/ (opens in a new window).[8][19]
Sources
- Our History (opens in a new window)
- Lululemon fiscal 2008 Form 10-K (opens in a new window)
- Luon Quality Update (opens in a new window)
- lululemon athletica Appoints Laurent Potdevin Chief Executive Officer (opens in a new window)
- lululemon and Chip Wilson Reach Agreement (opens in a new window)
- Lululemon founder Chip Wilson steps down from board (opens in a new window)
- lululemon Celebrates 10 Years of Align (opens in a new window)
- CEO Laurent Potdevin Resigns (opens in a new window)
- lululemon Announces New Chief Executive Officer (opens in a new window)
- lululemon to Acquire MIRROR (opens in a new window)
- lululemon Introduces Its First-Ever Footwear Collection (opens in a new window)
- 运动品牌Lululemon已提交元宇宙及NFT相关商标申请 (opens in a new window) (in Chinese)
- lululemon and Peloton Announce Five-Year Strategic Global Partnership (opens in a new window)
- Lululemon fiscal 2023 Form 10-K (opens in a new window)
- lululemon Announces Fourth Quarter and Full Year Fiscal 2025 Results (opens in a new window)
- lululemon Reaches Agreement with Founder Chip Wilson (opens in a new window)
- Board of Directors (opens in a new window)
- lululemon Announces Second Quarter Fiscal 2026 Results (opens in a new window)
- lululemon Appoints Heidi O’Neill as Chief Executive Officer (opens in a new window)