Leontinus Alpha Edison
Leontinus Alpha Edison is an Indonesian entrepreneur and government official who co-founded the e-commerce platform TokopediaTokopediaTokopedia (PT Tokopedia) is an Indonesian e-commerce platform founded in 2009 by William Tanuwijaya and Leontinus Alpha Edison; it merged with Gojek to form GoTo Group in 2021 and since 2024 has been combined with TikTok Shop Indonesia under 75.01% TikTok ownership.Open the full entry with William TanuwijayaWilliam TanuwijayaWilliam Tanuwijaya is an Indonesian entrepreneur who co-founded the e-commerce platform Tokopedia with Leontinus Alpha Edison in 2009 and long served as its chief executive; after Tokopedia merged with Gojek to form GoTo Group in 2021, he focused on his role as a GoTo commissioner from 2023.Open the full entry in 2009 and since January 2025 has served as Deputy for Community Economic Empowerment and Migrant Worker Protection at Indonesia’s Coordinating Ministry for Community Empowerment (Kemenko PM).
Contents12 sections
Key facts
March 19, 1981Birth
Leontinus Alpha Edison was born on March 19, 1981, in Pontianak.[1]
2003–2006Early Career
Before founding Tokopedia he started out as a website developer, working at PT Signet Pratama (2003–2004), PT Sqiva System (2004–2005) and PT Semesta Tirta Antara Raya (2006), and later served as general manager of PT Indocom Mediatama.[1]
2009Co-founding Tokopedia
A graduate in information technology from Universitas Atma Jaya Yogyakarta, he worked at the same company as William Tanuwijaya; the two conceived a marketplace and pitched it to their boss, as they had no capital. In the early days they stood at a job expo for two days without receiving a single application; Tokopedia first opened in 2009. He has described it this way: “Tokopedia adalah perjalanan dari sejuta kegagalan” (Tokopedia is a journey of a million failures).[2]
February 2024Deputy Captain of Timnas AMIN
In February 2024, as deputy captain (Wakil Kapten) of Timnas AMIN, he said everyone should weigh their choice carefully before deciding, without interference from others, and said meritocracy was working well within the team.[3]
December 2, 2024Named Deputy at Kemenko PM
On December 2, 2024, Muhaimin Iskandar, Indonesia’s Coordinating Minister for Community Empowerment (Kemenko PM), announced after a meeting with the House budget committee that he was appointing Leontinus as Deputy for Coordination of Community Economic Empowerment, coordinating access to banking, raw materials and other resources for small businesses, the creative economy and cooperatives; Muhaimin said his experience building Tokopedia, whose clients were mostly small businesses, would help the ministry.[4]
January 20, 2025Sworn In
On January 20, 2025, Muhaimin Iskandar swore him in in Jakarta as Deputy for Community Economic Empowerment and Migrant Worker Protection, a portfolio covering small businesses, cooperatives, the creative economy and migrant workers. He said: “Saya akan coba penerapan objective key results (OKR) ala start-up di Kemenko PM” (I will try to apply start-up-style objective key results at Kemenko PM).[5]
September 2025New Migrant Worker Protection Rules
In September 2025 he said the government was committed to protecting and empowering Indonesian migrant workers, that the old regulation had expired and that civil society organizations must take a meaningful part in drafting a new one; protection should cover workers from their home villages until their return, and he cited high placement costs, unscrupulous agents and limited access to social security (BPJS) abroad as problems.[6]
October 2025Remarks in Kupang
After the “Berdaya Bersama Kupang” event in Kupang on October 1, 2025, he said public policy could not come only from bureaucratic meeting rooms, that the government could not make policy from an ivory tower, and that input from small businesses, creative workers and community leaders should be the main basis for designing programmes.[7]
November 2025From Social Assistance to Empowerment
In November 2025 he said Kemenko PM’s basic principle was to help the poor first while attaching an empowerment roadmap, and that it wanted to shift poverty policy from social assistance (bansos) to empowerment, based on Presidential Regulation 146/2024.[8]
December 15, 2025Migrant Worker Regulation Workshop
At a workshop in Jakarta on December 15, 2025, on revising migrant worker regulations, he said an evaluation of Presidential Regulation 130/2024 showed persistent structural challenges such as overcharging and irregular migration, and that the workshop’s results would feed into drafting a new presidential regulation.[9]
Related Organizations, Websites, and Public Accounts
Tokopedia: Official website: https://www.tokopedia.com/ (opens in a new window)[10]
Sources
- Profil Leontinus Alpha, pendiri Tokopedia yang jadi Deputi Cak Imin (opens in a new window)
- Leontinus Alpha Edison, sosok dibalik Tokopedia (opens in a new window)
- Garda Matahari Muda nilai AMIN jadi solusi untuk permasalahan bangsa (opens in a new window)
- Menko PM tunjuk pendiri Tokopedia jadi Deputi Kemenko PM (opens in a new window)
- Menko Muhaimin lantik Co-Founder Tokopedia sebagai Deputi Kemenko PM (opens in a new window)
- Kemenko PM Gandeng OMS Buat Aturan Pelindungan PMI (opens in a new window)
- Pemerintah Akui Tantangan Gig Workers: Status Kerja, BPJS, hingga Standarisasi Keterampilan (opens in a new window)
- Kemenko PM: Paradigma Bansos Perlu Berubah ke Pemberdayaan Ekonomi (opens in a new window)
- Kemenko PM Tampung Masukan Revisi Perpres Pekerja Migran (opens in a new window)
- Cari apa pun diTokopedia (opens in a new window)