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Leila Janah

Leila Janah (1982–2020) was a social entrepreneur who founded Samasource (later Sama), which provided digital work such as data annotation to people in poverty, and the skincare brand LXMI.

Contents11 sections
Key facts

Birth

Janah was born on October 9, 1982, in Lewiston, New York, near Niagara Falls.⁠[1]

Her parents were immigrants from India; she was raised in a suburb of Los Angeles, attended the California Academy of Mathematics and Science, and while in high school won a scholarship to teach English in Ghana.⁠[2]

Education and Early Work

After graduating she worked as a management consultant at Katzenbach Partners, a New York consultancy, and was a founding director of Incentives for Global Health.⁠[1]

Founding Samasource

In 2008 Janah founded Samasource in Nairobi, Kenya; “sama” means “equal” in Sanskrit. Set up as a nonprofit, it gave people in poverty digital work such as photo tagging and image annotation, with delivery centers in Kenya, Uganda and India.⁠[1][3]

Janah described her approach as giving work rather than aid, saying that “the greatest challenge of the next 50 years will be to create dignified work for everyone.”⁠[2]

Founding Samaschool

In 2013 Janah founded Samaschool, a nonprofit that trained people in basic digital literacy to improve their access to online jobs.⁠[2]

Founding LXMI

In 2015, after traveling in Uganda, Janah founded LXMI, a fair-trade organic skincare brand that employed hundreds of poor women in the Nile River Valley, mainly in Uganda, to harvest nuts for butter exported to the United States; LXMI was later selected for Sephora’s Accelerate cohort for female founders.⁠[2][1]

Appearance on the a16z Podcast

On August 31, 2015, Andreessen HorowitzAndreessen HorowitzAndreessen Horowitz (a16z) is a venture capital firm founded in 2009 by Marc Andreessen and Ben Horowitz. It invests from the seed stage through the growth stage and provides operational support to its portfolio companies.Open the full entry released “a16z Podcast: Connecting People with Digital Work, the Gig Economy, and More.” As founder and CEO of Samasource, Janah spoke with Sonal Chokshi, then editor in chief of Frontier at Andreessen Horowitz, about whether digital work can fight poverty, whether companies can be profitable while doing social good, and employment of all kinds, from sweatshop work to the gig economy and remote work; she also argued that nonprofits should borrow attitudes toward failure and better measures of success from for-profit startups.⁠[4]

Samasource Becomes a For-profit Company

To scale its AI data business, Samasource moved to a for-profit model, with the original nonprofit becoming a shareholder in the new company; Salesforce Ventures dates the change to 2018, while Sama dates it to 2019 and describes the original nonprofit as the company’s largest shareholder.⁠[3][2]

After the transition, the Salesforce Ventures Impact Fund invested in Samasource’s Series A alongside Ridge Ventures, Social Impact Ventures, Bestseller Foundation and Bluecrest Limited Capital; the amount was not disclosed.⁠[3]

Death

Janah died in Manhattan on January 24, 2020, at the age of 37.⁠[1]

On January 27, 2020, Skoll Foundation chief strategy officer Shivani Garg Patel published a remembrance noting that the two had co-founded Samahope.⁠[6]

Honors and Writing

Janah was named a World Economic Forum Young Global Leader, received the Heinz Award and wrote the book Give Work.⁠[3]

Related Organizations, Websites, and Public Accounts

Sources

  1. Leila Janah, Indian-origin entrepreneur who hired the poor, dies at 37 (opens in a new window)
  2. Leila Janah (opens in a new window)
  3. Samasource: A Tribute to Leila Janah, and Why We Invested (opens in a new window)
  4. a16z Podcast: Connecting People with Digital Work, the Gig Economy, and More (opens in a new window)
  5. a16z Podcast | Connecting People with Digital Work, the Gig Economy, and More (opens in a new window)
  6. Remembering Leila Janah, Founder of Samasource and Co-Founder of Samahope (opens in a new window)